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The Sad Tail … I mean “Tale” … of the Stalled Roger Rabbit Sequel

In this piece from the Jim Hill archives, learn why you shouldn’t expect a return trip to ToonTown anytime soon…

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Now that Peter Schneider — former head of feature animation — is the new chairman of Walt Disney Studios, does that mean his old buddies at Feature Animation will get preferential treatment?

Not bloody likely.

Peter Schneider – Chairman of Walt Disney Studios

Schneider is a true corporate creature, folks. The moment he took over for former Disney studio head Joe Roth, all loyalty to Disney Feature Animation [DFA] ended abruptly. Now Peter leans hard on his former charges to keep production costs down and productivity up.

Which is a shame. Because for a while there, some DFA staffers thought Schneider might do something positive with his new-found power.

Like — say — finally green-light a film that animation fans have been waiting twelve years for.

Will “Roger Rabbit II” Get Made?

But don’t hold your breath, folks. “Roger Rabbit II” isn’t going to happen anytime soon. Though the key pieces are already in place (A script — featuring five new Alan Menken songs — has been written. Menken himself has agreed to serve as the film’s executive producer. Master Disney animator Eric Goldberg has committed to supervising the animation of this project. Disney Feature Animation’s Florida unit even had staffers working on test footage last spring), this long awaited sequel to the 1988 blockbuster stalled out again last summer.

What happened? How is it that a film like “Roger Rabbit II” — a project that’s almost guaranteed to make money — keeps failing to get made?

Part of the problem is cost. Then there’s that deal Eisner made with Spielberg. Plus all the personality conflicts involved.

*Sigh* It’s a long story, folks. (I know, I know. ALL my stories are long stories. Sorry. I guess — when it comes to the history of the Walt Disney Company — there are no neat, short answers).

But — to understand why it is that a guaranteed blockbuster like “Roger Rabbit II” can’t get made — you have to go back over the unlikely chain of events that lead up to the original film getting produced in the first place.

Ron Miller Pushes for “Who Censored Roger Rabbit”

Roger Rabbit started on the road to screen stardom away back in 1980, when then-Disney Studio head Ron Miller got a hold of the galley proofs for a soon-to-be-published novel. This book — Gary Wolf’s “Who Censored Roger Rabbit” — was a clever spoof of all those old hardboiled detective novels. It was a twisted tale set in a film noir never-neverland; a Hollywood where humans and toons lived and worked uneasily side by side.

Miller thought that Walt Disney Productions could make something really special out of Wolf’s book. He brought the story to the attention of then-Disney CEO Card Walker. Walker was less than impressed. Finding the novel weird and dark, Card told Ron to pass on the project.

Miller didn’t. In fact — over Walker’s objections — Ron paid $25,000 for the film rights to “Who Censored Roger Rabbit.” Miller then handed the project off to a young Disney production executive, Mark Sturdivant, for development. Sturdivant hired two former advertising copywriters, Jeffrey Price and Peter Seaman, to work up a screenplay. He also assigned Disney animator Darrell Van Citters to begin roughing out character designs as well as pencil tests for the project.

“Who Framed Roger Rabbit” Script

Seaman and Price wrote ten different drafts of their Roger Rabbit screenplay before they finally got the story right. In the process, the screenwriters chucked out most of Wolf’s original storyline, while retaining most of his character names as well as the book’s core concept.

What made Seaman and Price’s final version of their Roger Rabbit screenplay so much fun is that they decided to go whole hog with Wolf’s “toons are real” idea. So they wrote a murder mystery set in 1947 Hollywood, where private detective Eddie Valiant didn’t just interact with Roger, Jessica and Baby Herman. He also had to rub elbows with Betty Boop, Bugs Bunny and tons of other established cartoon stars before he could solve the murder of R.K. Maroon.

It was a daring idea for a Disney film. One that that Miller and Sturdivant were sure Walt himself would have loved. But it was also a potentially pricey project. In order for the film to work, the Mouse needed to get clearances from several other Hollywood studios to use their classic cartoon characters.

Working With Other Studios

Now please remember that this was ‘way back in the early 1980s. Disney was not the media giant we know today. It was still an entertainment industry also-ran, best known for its fine theme parks and lame-ass movies.

Miller had Sturdivant approach Warner Brothers, Paramount and Universal about contracting their classic cartoon characters out to appear in “Who Framed Roger Rabbit.” They all just laughed, said no and/or asked for such ridiculously high fees that they made making a deal impossible.

Testing “Who Framed Roger Rabbit”

In spite of this setback, Miller still had Sturdivant and Citters continue work on “Roger Rabbit.” He ordered that live action footage be shot, so that pencil test animation could be layered over these scenes — to see if a toony Roger Rabbit could convincingly interact with a live action Eddie Valiant.

Early subscribers to the Disney Channel actually got a chance to see this footage on an April 1983 broadcast of “Disney Studio Showcase.” Hosted by animation historian John Culhane, this program (which also hyped the then-in-production film “Baby – Secret of the Lost Legend” as well as Tim Burton’s TV version of Hansel & Gretel) included a preview of “Who Framed Roger Rabbit.”

The test footage featured an unknown actor standing in for Eddie Valiant. After exiting an alley, Eddie is suddenly accosted by a giant cartoon police detective. He’s then shown drinking at a bar with an early version of Jessica (Who at this point in her development, wasn’t quite so voluptuous. This Jessica — who was supposed to be the villain in this version of the film — looked a lot like Cruella De Vil-gone-Hollywood). The segment ends with Culhane exiting the Roger Rabbit production offices, just before a fully animated and painted version of Roger strolled through this live action setting.

Spielberg/Zemekis Pass on “Roger Rabbit”

Miller was determined to get this film made. He sent the test footage as well as the Roger Rabbit script to Steve Spielberg, Robert Zemekis and Joe Dante for their review. Each of these directors was intrigued by the project. But they also doubted that tired old Disney Studios had what it took to get this sort of special effects extravaganza off the ground. Miller offered to put up a budget of $25 million. All three directors still passed on the picture.

Even in the face of these high profile rejections, Miller still pressed ahead with his plans for a Roger Rabbit feature. He had a picture of Roger placed in the 1983 Walt Disney Productions annual report, its caption reading “Work continues on the live action – animated Roger Rabbit.” Miller also authorized Citters to begin auditioning talent to voice Disney’s latest creation. Citters eventually selected a then-unknown comic from LA’s “Groundling” improvisation troupe. His name? Paul Reubens (a.k.a. Pee Wee Herman).

Miller kept plugging away at “Roger Rabbit,” trying relentlessly to get the movie made. He kept faith in the project right up until September of 1984, when the Walt Disney Company suddenly lost faith in him. That’s when Miller was unceremoniously forced out and Michael Eisner became the Big Cheese at the Mouse Factory.

Miller’s Out, Eisner’s In – And Where is “Roger”?

Quick cut to 1986: Eisner has been on board at Disney for a year or so now.

Having quickly thrown together a few live action films like “Down and Out in Beverly Hills” and “Ruthless People” that made money for the company, Uncle Mikey is anxious to do something more ambitious.

What does Eisner want to do? He wants Disney to produce a major motion picture. A film with a huge budget and tons of special effects. The sort of project that makes critics as well as moviegoers sit up and take notice. Something that could win awards as well as offer lots of opportunities to generate cash (toys, games, soundtrack albums, etc) for the company.

Eisner wanted to make something that would send a message to the rest of the entertainment world that Disney was no longer a Mickey Mouse operation.

In short, an event film. A blockbuster.

But where do you find a blockbuster? Particularly when you have next to no dough to develop such a thing?

Actually, then-Disney Studio head Jeffrey Katzenberg (a.k.a. the Golden Retriever) uncovered just such a project one day while reading through some old scripts Disney had previously put into development. ‘Way down deep in the pile, he discovered Seaman and Price’s screenplay for “Who Framed Roger Rabbit?” Sensing he’d struck the mother lode, Jeffrey quickly brought the script to Eisner’s attention.

Eisner read the “Who Framed Roger Rabbit?” screenplay and immediately realizes that this was the film he was looking for. Here was the ideal movie for Disney’s new production team to tackle as their first big budget project. Roger Rabbit had something for everyone: animation to draw in the small fry and their families, plus enough sly wit and action to keep adults and teenagers happy. This project had blockbuster written all over it. The big question was: Could Disney pull it off?

Classic Cartoon Characters and Spielberg

The only stumbling blocking for Eisner and the revived Roger Rabbit project was the same thing that tripped up Ron Miller: Getting the clearances from all those other Hollywood studios for use of their classic cartoon characters. Without those non-Disney 1940s era toons for Eddie to interact with, Roger Rabbit wouldn’t be special. The film would just fall flat.

But Eisner had a secret weapon: his personal and professional relationship with movie maestro Steven Spielberg.

Back in 1980, Spielberg and George Lucas had been looking for a home for their dream project: a big budget remake of the old Saturday matinee serials. It featured exotic locations, elaborate stunts as well as an unlikely sounding hero: Indiana Jones.

Based on Lucas and Spielberg’s box office reputation, every studio in town (including Disney) wanted a shot at producing “Raiders of the Lost Ark.” But none of them dared to take on the project, after they learned about the film’s projected budget as well as the outrageous financial terms Spielberg and Lucas were asking. Only Eisner — then head of production at Paramount Pictures — dared to make the deal.

That gamble had paid off handsomely, both in its profits for Paramount as well as Eisner’s friendship with Spielberg. So now — six years later — Eisner had his own dream project that needed help. So he called Steven at his Amblin production offices over on the Universal backlot, asking him to come on down to Burbank for a little confab.

Spielberg — of course — remembered the Roger Rabbit script and shared Eisner’s enthusiasm for the proposed film. But Steve also knew that this ambitious mix of animation and live action would be an expensive and time consuming project. It was almost too much film for one studio to make.

Disney Partners with Amblin

That’s when Eisner proposed that Disney and Amblin produced “Who Framed Roger Rabbit?” together. Disney would lend its animation expertise to the project. Steven would bring in his buddy, George Lucas and his wizards at ILM to handle the film’s special effects. More importantly, Spielberg could use his considerable clout to persuade the other Hollywood studios to allow the Mouse to use their classic cartoon characters in “Who Framed Roger Rabbit?”

Steven was willing to take Uncle Mikey on his offer — with one condition: Disney and Amblin had to share the copyright on any characters that were created for the film. That meant that the two companies would split everything right down the middle. 50 / 50. That included merchandising revenues, sequel and spin-off rights, any theme park projects, basically the whole ball of wax.

Eisner was so desperate to get his event film made that he quickly agreed to Spielberg’s terms. That may have been the last time Michael and Steven agreed on anything relating to “Roger Rabbit.”

Producing “Who Framed Roger Rabbit”

The actual production of “Who Framed Roger Rabbit?” is a classic Hollywood horror story.

A troubled film right from the start, its budget started at $30 million, then quickly escalated to $50.6 million.

Work on the movie fell so far behind schedule that — in February 1988 — it looked Roger Rabbit might miss its June 24th opening date. Since Disney had already signed multi-million dollar promotional deals with McDonalds and Coca Cola that keyed on Roger Rabbit opening on that day, missing the film’s opening date was not an option. So Uncle Mikey forced then-Disney studio head Jeffrey Katzenberg to personally take charge of the project. Jeffrey did everything he could think of — kicked, cried, screamed, cajoled — to get the Roger Rabbit team into meet their production deadline.

The one aspect of the project that did not go over-budget was the licensing deals Spielberg worked out for use of the non-Disney classic cartoon characters to be featured in the film. True to his word, Spielberg persuaded the other Hollywood studios to lease their toons to the Mouse for a ridiculously low fee: $5000 per character.

Bugs Bunny & Mickey Mouse in “Roger Rabbit”

Of course, there were a few conditions. Warners insisted that — if Bugs Bunny were to appear in the film — he could only appear in scenes where he performed directly opposite Mickey Mouse. And — when the characters spoke — Bugs had to have the same exact number of words of dialogue that Mickey did.

(Warners’ insistence on a similar arrangement for Donald and Daffy Duck actually resulted in one of the best scenes from “Who Framed Roger Rabbit?” Since Donald and Daffy had to appear together, director Robert Zemekis threw them on stage as a team at the Ink and Paint club. Their loony dueling pianos rendition of the “Hungarian Rhapsody” was one of the real highlights of the first film.)

“Roger Rabbit” is a Box Office Success

With Katzenberg cracking the whip, “Who Framed Roger Rabbit?” did actually make it into theaters on June 24th. The film immediately became a box office sensation — grossing over $154 million in its initial domestic release alone. Overseas, Roger Rabbit was even more popular, taking in $174 million at the international box office.

Disney and Spielberg had created a hugely popular movie. Consumers snatched up mounds of Roger Rabbit merchandise, then clamored for more. The film won four Academy Awards.

Fans screamed for a sequel.

But now — twelve years later — Roger languishes in limbo.

Will There Ever Be a “Roger Rabbit” Sequel?

The follow-up to this hit motion picture is almost a decade overdue. Plans for sure-fire Disney theme park attractions based on the characters (other than the one-off “Roger Rabbit’s Cartoon Spin” at Disneyland’s ToonTown) just lay around WDI, gathering dust.

What the hell happened? The answer lies in that 50 / 50 deal Eisner made with Spielberg. Both Disney and Amblin own half of the copyright on the characters created for “Who Framed Roger Rabbit?” That means — before any project involving Roger can move forward — both sides have to agree exactly on the exact terms of the contract. Every time Roger appears in a film or a theme park attraction or even on a toy, there’s a lengthy negotiation between Disney and Spielberg’s lawyers involved.

As you might imagine, this sort of micro-management takes up a lot of time — which is why Roger Rabbit’s career has been on hold these years past ten years.

Mind you, it wasn’t always like this. Back in 1989 — right after “Who Framed Roger Rabbit?” was released to universal acclaim and the film did boffo business at the box office — both Disney and Spielberg were anxious to cash in on the film’s popularity.

Roger Rabbit – Shorts and Disney-MGM Studios Attractions

So, hoping to keep the character fresh in the public’s mind, Disney quickly put a new Roger Rabbit short, “Tummy Trouble,” into production. Spielberg okayed the idea, as well as the Mouse’s plan to fold elements from the hit film into their then still-under-construction Disney-MGM Studios Theme Park.

“Roger Rabbit” Props at Disney-MGM Studios Theme Park

Guests who visited that park during its first year of operation may remember how prominently Roger Rabbit and friends were featured at the studio theme park. Folks who took the backstage tram tour rolled past many of the props used in the film, including Eddie Valiant’s roadster and a “Red Car” trolley. They even encountered a recreation of the Acme Warehouse, where they were menaced by the Dipmobile.

After exiting the tram, guests followed Roger’s large footprints into the Looney Bin. There, they could play among the props in the Acme Gagworks or have their picture taken cuddling with Jessica and / or careening around ToonTown inside Benny the Cab. Other “Who Framed Roger Rabbit?” props were featured prominently inside the Special Effects workshop.

“Tummy Trouble” Short

That summer, “Tummy Trouble” debuted in theaters nationwide. Audiences flocked to see the new short (as well as the feature film that followed it: “Honey, I Shrunk the Kids“). Given the response at the box office, it was obvious that Roger was no one hit wonder.

Is Roger Rabbit the Next Mickey Mouse?

Properly handled, it looked this rabbit could be a perennial. A character with legs. Someone like Mickey or Donald who could stay popular with audiences not for just a year, but for decades at a time. An evergreen money machine.

That was Disney’s goal, anyway. So — with the hope of keeping the “Roger Rabbit ” gravy train rolling — the Mouse quickly cut a deal with Spielberg to co-produce a sequel to the first film. They then announced that they’d be following up “Tummy Trouble” with a whole new series of Roger Rabbit shorts. The next installment, “Roller Coaster Rabbit,” would actually be produced at its Disney / MGM animation studio in Florida.

It all seemed too good to last.

It was.

It was actually the next short that started all the problems.

“Roller Coaster Rabbit”, “Arachnophobia”, and “Dick Tracy”

Spielberg wanted “Roller Coaster Rabbit” to be shown in front of a film Amblin was producing for the Walt Disney Company. (A little side note here: That film, “Arachnophobia,” was actually the first title to be released through Disney’s Hollywood Pictures division). On the other hand, Disney just blew $45 million making Warren Beatty’s troubled summer blockbuster, “Dick Tracy.”

Knowing that Beatty’s big screen comic book was going to need all the help it could get to make back its production costs, Disney wanted to put “Roller Coaster Rabbit” in front of “Dick Tracy.” (Why? Because — the previous summer — Disney’s “Honey, I Shrunk the Kids ” had made $124 million. Some people thought that the film had become a hit on its own. But there were an equally large number of folks at the studio who felt that “Honey” only did as well as it did because it had a new Roger Rabbit short showing in front of it.)

In the end, Disney got what it wanted. “Dick Tracy” — thanks in part to the Roger Rabbit short that ran in front of it — wasn’t exactly a hit, but it did make back its production costs. On the other hand, “Arachnophobia,” despite some great reviews, under-performed. (Making just $52 million, the movie barely covered its promotion and production costs.) It became obvious that that “Arachnophobia” could have really used the extra box office juice that would have come from having a new Roger rabbit short in front of it. But “Dick Tracy” and the Mouse had won that time …

Spielberg — a man who is used to getting what he wants — was upset at what he perceived as Disney’s slight. As a co-owner of Roger Rabbit, he felt that he should have had more of a say in how the character was being used — particularly concerning which short got put in front of which movie.

“Hare in My Soup” – Nothing Moves Forward Without Spielberg Approval

So Spielberg decided to make his position regarding Roger Rabbit and Disney clear. He waited ’til Disney actually had a new short, “Hare in My Soup,” in production. Then Spielberg announced “I don’t like the story for the new short. Without my approval, you can’t go forward with this film. Shut down production.”

Given that these were indeed the terms of the Roger Rabbit deal, Disney reluctantly halted work on “Hare in My Soup.” None of the other story ideas for shorts the Mouse pitched to Spielberg met his fancy either. As a result, there was no new Roger Rabbit short that year. (Not so co-incidentally, the film “Hare in My Soup” would have appeared in front of — “The Rocketeer” — which went on to under-perform at the box office. It could have really benefited from all the excitement having a new Roger Rabbit short.)

It would be two years before Spielberg would allow work to proceed on a new Roger Rabbit short, “Trail Mix-Up.”

“Who Discovered Roger Rabbit?” – “Roger Rabbit” Prequel

By then, Steven was also holding up production on a proposed sequel to the original feature film. Its title was to have been “Who Discovered Roger Rabbit?”

Steven’s explanation for stalling the Roger Rabbit feature length follow-up was that he had issues with Nat Mauldin’s screenplay. The script (which, by the way, wasn’t a sequel, but a prequel: its storyline took place well before the events featured in “Who Framed Roger Rabbit?”) dealt with Roger’s early days in Hollywood as he struggled to make it as a star.

There are several different storylines that ran through “Who Discovered Roger Rabbit?” One covered Roger’s courtship of Jessica. Another dealt with his search for his long-lost mother. And — because the film was set during World War II — still another story-line dealt with a popular radio host that Jessica worked for who was eventually revealed to be a Nazi spy.

Now keep in mind that we’re talking about Steven Spielberg circa 1993 here. This is a guy who’s just had a major spiritual awakening due to his work on “Schindler’s List.” Having embraced his Jewish heritage, Spielberg announced that — due to the atrocities his people had suffered during the Holocaust — he could no longer allow nazis to appear as stock villains in his films.

Okay. I can respect that. (Though — if I were a mean and petty person — I might point out that less than four years later, Spielberg did another film called “Saving Private Ryan.” And weren’t the villains in that movie, well, nazis? But I digress.)

Anyway, Spielberg says “No more Nazi villains in my movies.” Disney has to honor the request of the co-owner of the Roger Rabbit copyright. So they began reworking Mauldin’s script. The Nazi sub-plot got cut, but so did the film’s Hollywood setting. The time period shifts back a few years and…

Presto Changeo! What was once a World War II comic adventure was now a Busby Berkley movie musical. Now set in New York City during the depths of the Depression, “Who Discovered Roger Rabbit?” was the story of Roger as a young toon bumbling around Broadway — looking for his big break.

Mind you, not everything from Mauldin’s story had been changed. Roger still courts Jessica while searching for his long-lost mother. Only this time around, he lands a job on the stage crew of the musical Jessica performing in. One night, Roger’s trapped on stage as the curtain goes up and… a star is born.

This story line might sound a bit shopworn and tired. But the new version of “Who Discovered Roger Rabbit?” (reworked by Sherri Stoner and Deanna Oliver) is actually a funny and affectionate tribute to those old movie musicals. There are lots of great jokes as well as some fun character moments for the toons. Best of all, it retains Mauldin’s terrific end gag for the film: revealing the identity of Roger’s long lost father.

This version of the script (Which – for a short time – was considered as a direct-to-video project) impressed a lot of people at Disney. In fact, someone liked the screenplay so much that they slipped a copy to Disney’s house composer, Alan Menken. Menken was so impressed with what he read that in addition to writing five songs for the film, he signed on as executive producer.

This brings us up to 1997.

Will Dreamworks SKG Be a Problem?

The Mouse is anxious to finally get production underway on their Roger Rabbit prequel. But now there’s another hitch. Jeffrey Katzenberg now works with Spielberg at Dreamworks SKG. Given Jeffrey’s animosity toward Disney in general (and Eisner in particular), Uncle Mikey worries that Katzenberg could deliberately bad-mouth the project, compelling Spielberg to pull the plug on the prequel.

But Eisner has a plan. He recruits two of Steven’s long-time Amblin associates — Frank Marshall and Kathleen Kennedy — to serve as producers on the Roger Rabbit prequel. Surely Spielberg won’t say “no” to a film shepherded by his loyal former assistants. Particularly given that Marshall and Kennedy are planning on using the Roger Rabbit prequel project to establish themselves effective producers outside of Amblin.

Eisner’s ploy works. Though Spielberg does have reservations about the revised script, for the sake of Kennedy and Marshall’s big break, he keeps his mouth shut and allows pre-production work to proceed on “Who Discovered Roger Rabbit?”

Testing Animation on “Who Discovered Roger Rabbit?”

However, since the original Roger Rabbit feature had gone so horrendously over-budget ‘way back in 1988, the Mouse was determined to keep costs down this time around. Before committing to full-scale production on the prequel, Disney wanted to do a production test. Their mission was to see whether all the new animation techniques the studio had developed in the 1990s would have a positive impact (read that as “show us a cheaper way”) to combine live action and animated footage

This test quietly got underway in the spring of 1998 at Disney Feature Animation in Florida. Master animator Eric Goldberg (who actually got his first opportunity to work for the Mouse when he was hired to animate Roger in the original movie) put together a new model sheet for the wacky rabbit, making Roger younger looking as well as easier-to-draw. (After all — since “Who Discovered Roger Rabbit?” was set a full decade before “Who Framed Roger Rabbit?” — it stood to reason that Roger should look younger, shouldn’t he?)

The test footage Disney put together was deceptively simple. A live action actor — playing a big-time Hollywood agent — sits behind at a desk in his office. Suddenly, the door flies opens. Two menacing weasels enter, armed with Tommy guns.

The weasels “persuade” the agent into letting their friend, Roger Rabbit, come in for an audition. Roger now burst into the room and — surprise, surprise — thoroughly destroys the office. Papers fly off the desk and knickknacks get shattered as he dances on the desktop. It’s just another day in ToonTown.

The purpose behind this particular test was to see if traditionally animated characters and computer animated props could fit together cohesively on top of live action footage. So the machine guns that the weasels aimed at the agent were CGI, as was a small table Roger breaks while trying to demonstrate an ill-conceived magic trick.

Unfortunately, the computer generated props and the more traditionally animated rabbit and weasels didn’t exactly mesh with each other in the initial test footage. So the Feature Animation folks in Disney-MGM took another pass at the test. This time around though, both the characters as well as the props they handled were done using computer animation.

This version of the “Who Discovered Roger Rabbit?” test was initially met with a lot of enthusiasm back in Burbank … at least until someone slipped Eisner a projected budget for the film. Using computer animation to do all the toons in the film would drive the cost of the Roger Rabbit prequel well north of the $100 million mark. As soon as he heard that, Uncle Mikey pulled the plug on the project.

According to Eisner’s way of thinking, $100 million was just too much to pay for a sequel for a twelve-year-old movie.

Sequels Underperforming

Now don’t blame Eisner.

Disney has learned the hard way about waiting too long to produce follow-up films. The studio’s “Another Stakeout” — coming six years after the 1987 original starring Richard Dreyfus and Emilio Estevez — died a dog’s death at the box office. “The Rescuers Down Under” — released thirteen years after the original animated feature — also under-performed. And let’s not even get started on “Return to Oz.”

There is also a general rule of thumb in Hollywood concerning sequels: Follow-up films rarely make more than 2/3 of what the original film grossed. Since production costs on “Who Discovered Roger Rabbit?” had been projected to go well over $100 million, while its estimated box office take looked to be well under that amount, it just didn’t make sense for Eisner to go forward with development of the feature.

So — with the project’s age and projected cost weighing against it — all pre-production work was suspended in the summer of 1999. Eisner took the money he had been earmarked for the Roger Rabbit follow-up and shifted it over to another event film Disney had in development: “Tennessee.” (Now known as “Pearl Harbor,” this is Michael Bay’s big budget blockbuster for the summer of 2001. An epic romance set in the early days of World War II, this massive motion picture — initially budgeted at $140 million — has been described as “Titanic” meets “Tora! Tora! Tora!”)

Will There Be a “Roger Rabbit” Sequel?

So is the Roger Rabbit sequel really dead?

One learns to never say never in Hollywood. If there were suddenly a bunch of movies that featured animation and live action that hit it big at the box office, Disney would definitely take another look at doing “Who Discovered Roger Rabbit?”

Co-incidentally, there are two films coming out this summer that mix live action and animation. The first is 20th Century Fox’s “Monkeybone,” a dark fantasy starring Brendan Fraser. Directed by former Disney stop motion guru Henry (“The Nightmare Before Christmas,” “James and the Giant Peach”) Selick, this film’s currently slated to bow in May.

Then in June, Universal unleashes “The Adventures of Rocky and Bullwinkle” This film mixes — just as “Who Discovered Roger Rabbit” was supposed to — CGI cartoon characters with live actors.

I’ll say this much. The “Rocky and Bullwinkle” production team at least have the good graces to acknowledge their debt to “Who Framed Roger Rabbit?” In the teaser trailer that hit theaters over the holiday season, a William Conrad-esque announcer breathlessly described the forthcoming film as “the most spectacular mix of live action and animation Hollywood has ever attempted.”

There’s now an abrupt switch to live action footage. Boris (Jason Alexander), Natasha (Rene Russo) and Fearless Leader (Robert DeNiro) stride purposefully down a corridor, with their evil minions in tow. One of the henchmen says to Fearless Leader: “But isn’t this just like that Roger Rabbit movie?”

Fearless Leader turns ferociously on this disrespectful oaf. Slapping his riding crop down on his thigh, Fearless Leader snarls: “This is NOTHING like that movie.”

Funny, funny bit.

Anyway — if either “Monkeybone” or “The Adventures of Rocky and Bullwinkle” films make big dough at the box office this coming summer — look for Disney to make one more try at resurrecting “Roger Rabbit.”

Unless — of course — Steven Spielberg won’t let them.

Jim Hill is an entertainment writer who has specialized in covering The Walt Disney Company for nearly 40 years now. Over that time, he has interviewed hundreds of animators, actors, and Imagineers -- many of whom have shared behind-the-scenes stories with Mr. Hill about how the Mouse House really works. In addition to the 4000+ articles Jim has written for the Web, he also co-hosts a trio of popular podcasts: “Disney Dish with Len Testa,” “Fine Tooning with Drew Taylor” and “Marvel US Disney with Aaron Adams.” Mr. Hill makes his home in Southern New Hampshire with his lovely wife Nancy and two obnoxious cats, Ginger & Betty.

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Film & Movies

The Best Disney Animation Film Never Made – “Chanticleer”

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This article is an adaptation of an original Jim Hill Media Three Part Series “The Chanticleer Saga” (August 2000).

Creating a “Don Quixote” Disney Animated Film

For over 60 years, Walt Disney Studios has been trying to turn Cervantes’ satiric stories about the Knight of the Rueful Countenance – “Don Quixote” – into an animated feature. Different teams of artists — in 1940, 1946 and 1951 respectively — have taken stabs at the material, only to be tripped up by the episodic nature of Don Quixote’s tale.

In the early 2000s, it looked like the Mouse might actually pull it off. For Disney had assigned Paul and Gaetan Brizzi — best known as the resident geniuses at Disney Feature Animation France — to tackle the project.

(I know, I know. There are a lot of really talented artists who work for Disney Animation. But — trust me, folks — the Brizzis really are geniuses. Do you remember that jaw dropping opening of “Hunchback of Notre Dame”? That was storyboarded by Paul and Gaetan. How about the “Hellfire” sequence from the same film? That was them too. And Stravinsky’s “Firebird Suite” in “Fantasia 2000”? Yep. That’s the Brizzis again. See what I mean? Geniuses …)

Well, Paul and Gaetan labored mightily for months on “Don Quixote,” turning out elaborate and immense storyboards for the proposed film. We’re talking huge pieces of conceptual art here, folks. Three feet by four feet, done all in pencil. Images that took the breath away of even the most jaded of animators.

But all this artistry was for naught. Management at Disney Feature Animation took a look at all the conceptual material the Brizzis had assembled earlier this year. Even though Paul and Gaetan’s storyboards were beautiful, the brass still took a pass on the proposed film.

Why for? A number of reasons, really. Cervantes’ stories — in spite of their fanciful images of windmills turning into giants and humble country inns becoming castles — don’t really lend themselves to animation. Don Quixote’s adventures tend to start and stop a lot. So it’s hard to turn a series of amusing anecdotes into a coherent dramatic narrative.

Plus the Brizzis take on the material? Intense. Dark. Very adult. Their version of the story actually frightened some of the suits in the Team Disney building. So Tom Schneider thanked Paul and Gaetan profusely for their efforts, then quietly pulled the plug on the project.

So all those great inspirational drawings by the Brizzis came down off the cork board, got carefully packed away, then sent off to the morgue … excuse me, “Animation Research Library” (ARL) … and got tucked away in a drawer someplace.

But that’s okay, folks. Because sometimes when they’re feeling creatively blocked, Disney animators will go down to the ARL and start burrowing through the files. What are they looking for? Images that startle. Drawings that inspire. Pictures that make you say “God, what a great idea! I wish I’d thought of that.”

Years from now, animators at the Mouseworks will be saying that very same thing when they come across Paul and Gaetan’s “Don Quixote” artwork. But do you know which conceptual art file Disney’s artists — top animators like Andreas Deja, even — request to see the most nowadays?

Would you believe it was for a Disney animated film that was to have featured fowl?

The Best Film Disney Never Made

Yep, nearly 40 years before Rocky and Ginger made their great escape in Dreamworks SKG / Aardman Animation’s “Chicken Run,” Disney proposed starring chickens in a feature length ‘toon. But these weren’t going to be common English hens. Walt was interested in exotic birds. Parisian poultry.

What was the name of this proposed film? “Chanticleer.” That name alone is enough to make animation historians sigh ruefully. Why for? Because this proposed animated film occupies a very unique spot in toon history. It may just be the best film Disney never made.

Source Material – “Chantecler” by Cyrano De Bergerac

What was the problem here? Well, to understand what went wrong with this proposed film, you have to go back to its source material: Edmond Rostand’s comedy, “Chantecler.” Edmond — best known today as the author of “Cyrano De Bergerac” — stitched together a slight story about a vain little rooster who thought that only his crowing could cause the sun to rise. Though it was set in a barnyard, “Chantecler” was actually a sly satire of pre-World War I French society bean. In spite of its satiric underpinnings (or maybe because of them) Rostand’s play became a favorite with European audiences — where it played to packed audiences for years.

“Chantecler” – 1937 Disney Project

Okay, now we jump to 1937. Walt Disney Studios is just about to finish work on their first feature length animated film, “Snow White and the Seven Dwarfs.” And Disney is casting about for ideas for the company’s next feature length cartoon when someone says “Hey, Walt. You ever hear of that play, ‘Chantecler’?”

Walt gets a quick run-down of Rostand’s plot and likes what he hears. He particularly thinks that the barnyard setting filled with farm animals will lend itself to lots of great gags for the movie. So Disney puts two of his top storymen — Ted Sears and Al Perkins — to work adapting the play to the animation format.

A few weeks later, Sears and Perkins get back to Walt with bad news. Try as they might, they can’t turn Rostand’s play into toon material. Ted and Al gripe that the pre-World War I satire will be too highbrow for American audiences. More importantly, they just can’t come up with a way to make the proposed film’s central character — the vain rooster, Chantecler — into a sympathetic character.

Walt then proposed folding the story of “Chantecler” in with another French fable the studio was toying with animating, “The Romance of Reynard.” This story — actually a collection of eleventh century European folk tales and poems — featured Reynard, a clever fox who was always tricking greedy nobles and peasants out of their ill-gotten gold. After all, what better way is there to make a vain rooster sympathetic than to give him a strong enemy? Someone like — say — a tricky fox?

So Disney’s story people took another whack at adapting “Chantecler” to the screen, this time using Reynard the Fox as the rooster’s enemy. (About this same time, folks at the Mouse House also americanized the name of the project. Which is how “Chantecler” became “Chanticleer”. Anyway …)

But even with the new villain on board, “Chanticleer” still wasn’t quite coming together. Sure, the barnyard setting and the farm animals featured in the story gave Disney’s artists plenty of funny stuff to work with. And they produced plenty of wonderful conceptual drawings for the proposed project. But — in the end — “Chanticleer”‘s story was still very weak and the main characters not terribly sympathetic. So, Walt reluctantly shelved the project.

“Chanticleer” Proposed Revivals

But — in the years ahead — Disney would periodically pull “Chanticleer” off the shelf and ask his artists to take another whack at the material. The project was revived no less than than three different times in the 1940s alone (1941, 1945 and 1947). In fact, many of the drawings done for the late 1940s version of the film provided inspiration for Disney’s 1973 animated feature, “Robin Hood” (Which — not-so-co-incidentally starred a clever fox that tricked greedy nobles out of their ill-gotten gold.)

Still, after all this effort, Disney had yet to turn “Chanticleer” into the makings of a successful animated feature. So — as the 1950s arrived — Walt decided to shelve the project for good (or so he thought). He then turned his attention to other more pressing projects — like Disneyland.

Marc Davis, Ken Anderson, and “Chanticleer”

Okay. Now we jump to early 1960. Ken Anderson and Marc Davis have just about finished work on “101 Dalmatians” and they’re excited. They know they’ve produced a film that really moved feature animation into the modern age. Both through its use of the Xerox process to transfer the animator’s drawings to cels as well as the film’s sketchy layout and design, “101 Dalmatians” is light years ahead of the studio’s previous feature, the stodgy “Sleeping Beauty.”

And the characters! Thanks to the Xerox process, the artistry and power of the lead animator’s original drawings really shines through now. That’s why Cruella seems so vibrant, so theatrical. That’s Marc Davis drawings in the almost raw you’re seeing up there on the screen there.

Marc was eager to build on the theatricality of Cruella. He wanted feature animation to next tackle a project that would allow Disney’s artists to really go for broke. Swing for the fences. Do something that would dazzle and entertain a modern audience.

So what did Marc have in mind? Davis — who was a huge fan of musical theater — wanted to do the animated equivalent of a big Broadway musical. Something with great songs and lots of colorful characters.

Does this sound familiar, kids? It should. Nearly 30 years later, Howard Ashman and Alan Menken actually pulled this off when they collaborated with Disney Feature Animation to create “The Little Mermaid.” That wildly successful 1988 film provided the template for all the animated projects that follow, “Beauty and the Beast,” “Aladdin,” et al. And here was Marc Davis — 28 years ahead of his time — trying to get Disney to do this very same thing. Life’s funny sometimes, isn’t it?

Anywho … So what does one base a big Broadway- style animated musical on? Well, Marc and Ken looked through all of the stories Disney currently had in development — but didn’t find anything that they liked. Which is how they ended up in the morgue … excuse me … “Animation Research Library” … looking at the studio’s abandoned projects.

That’s when Marc came across all the great concept art that had been previously done for “Chanticleer.” Looking over all these colorful drawings of chickens and Reynard the Fox, Davis had a brainstorm. He turned to Anderson and said “You know, I think we could really do something with this …”

But first they had to win Walt over to their idea.

Getting Walt’s Approval for “Chanticleer”

When Ken and Marc told Disney that they wanted to revive the “Chanticleer” feature idea, Walt was initially thrilled. After all, he’d been trying to make a movie made out of Rostand’s play for over 20 years at this point. But then Disney hesitated for a moment.

“What about the plot?,” Walt asked.

“No one’s ever been able to pull a decent cartoon out of this play yet. What are you two going that’s finally going to make this thing work?”

“Simple,” Marc said. “We’re not going to use the play. Ken and I aren’t even going to read the play. We’ll take the bare bones of the story and just make something up.”

It was a pretty audacious way to try and adapt a well-known story to the screen. But Disney loved the idea. (So much so that when the studio began working on a cartoon adaptation of “The Jungle Book,” Walt’s only advice to the story team — after tossing a copy of Rudyard Kipling’s book in the middle of the story conference room table — was to say “Here’s the novel. Now the first thing I want you to do is not read it.”)

Creating an Original Story for “Chanticleer”

So Ken and Marc holed up in an office at Disney Feature Animation for months, doing character sketches and playing with various story ideas. The first thing they did was abandon all the work that the studio had done previously on “Chanticleer.” Their hope was that — by getting a fresh start — they might be able to come up with something original: a light-on-its-feet satiric cartoon comedy. Something similar to Frank Loesser’s 1961 Broadway hit, “How to Succeed in Business Without Really Trying” — a show that made a lot of clever, pointed jokes but never put them across in a mean spirited way.

Chanticleer – The Hero

The film’s hero had to be — obviously — Chanticleer, a well meaning but not terribly bright rooster. He — and all the other chickens that lived in his village — honestly did believe that the sun came up only because Chanticleer’s crowing awakened it every morning. The ladies of the village all swooned at the sight of the handsome young ***. The men in the village all wanted to be his best friend. (Think of Chanticleer as a kinder, gentler version of Gaston from “Beauty and the Beast.”)

In fact, Chanticleer is so well liked that the people of the village decide to elect him Mayor. Naturally, all that power goes to his somewhat empty head. So Chanticleer starts nagging the hens to produce more eggs … which — of course — annoyed the ladies.

Reynard – The Villain

Enter the villain: Reynard the Fox. A shady character in a battered top hat, Reynard has a pencil thin mustache and continental charm. But behind those smooth words and those heavily lidded eyes, this fox is nothing more than a slick con artist — always playing the angles, always on the make.

The Plot of “Chanticleer”

Quickly sizing up Chanticleer’s sleepy village as a fruit — ripe for the plucking, Reynard sweet-talks some of the ladies of the village just so he can learn the lay of the land. The fox quickly ascertains that the chickens are unhappy under the rooster’s stern leadership and that the hens long to have a little fun.

That’s all Reynard has to hear. He slips out of town, only to return the very next day with his dark carnival. Run entirely by creatures of the night (owls, bobcats, moles, etc.) and birds of prey (vultures), the villagers have never seen anything like it. So the chickens stay up all night — singing, dancing and playing games of chance. When morning comes, the hens are entirely too tired to lay any eggs.

Chanticleer views the chickens’ behavior as civil disobedience, as a direct challenge to his authority. So he orders Reynard and his carnival to leave the village at once. The fox responds by saying that he thinks it’s time for a change in leadership in town. That’s when Reynard then announces that he’s running for mayor of the village.

Alright. I know. This doesn’t exactly sound like an award winning plot. And truth be told, it actually gets sillier from this point in: Chanticleer gets suckered into a pre-dawn duel with a Spanish fighting ***. (The Spaniard — as it turns out — is secretly working for Reynard.) Chanticleer is so busy trying not to get killed in this fight that he doesn’t notice that the sun has risen without his crowing that morning.

After the fight, Chanticleer realizes that he’s been a complete ass. He doesn’t control the sun anymore than he can control the other chickens in his village. Yet — because of his sincerity and newly humble nature — the villagers find it in their hearts to forgive him.

Working together, Chanticleer and the rest of the chickens rid the town of Reynard and his dark carnival. From that point forward, Chanticleer becomes the kind, good-hearted, thoughtful leader that the villagers had always hoped he’d be. Every morning, he still crows — not to wake the sun, mind you. But to wake his friends so that they can begin yet another day in their beautiful little French town.

Character Designs and Concept Sketches

Yes. Again, I know. The story sounds silly. Far too thin to support a feature length film. But what you haven’t seen are all the great characters Marc and Ken came up with to people this odd little story. Marc drew literally hundreds of concept sketches which show beautiful French hens decked out in their turn-of-the-century finery. Each of the villagers has a hat, coat or cape. Wearing glasses or clutching canes, they stare up at you — with their bright eyes and wide smiles — out of the concept sketches and seem to scream: “Animate me!”

These stylized characters — with their wonderful period costumes and stylized comic design — would have actually helped Anderson and Davis pull “Chanticleer” off. For Marc and Ken were really hoping to do something ballsy, something original with this film. They envisioned “Chanticleer” as an animated equivalent of a French farce. Something so light on its feet and fiercely funny that you never notice the elephant sized holes in the plot.

Music and Score for “Chanticleer”

Music too would have played a huge part in this film. Marc actually planned for the entire introductory sequence of “Chanticleer” to be done in song. Characters would have entered, literally lugging scenery to help set the stage for the show. Much in the style of Howard Ashman and Alan Menken’s “Belle” opening number for “Beauty and the Beast,” the villagers would have sung about Chanticleer:

“… We love him so, ’cause he brings the sun up, you know …”

Disney to Get Out of the Animation Business

The ironic part of all this was — as Marc and Ken were laboring to create a film that would move Disney Feature Animation into the 1960s — Disney’s accountants were trying to convince Walt to stop making cartoons entirely.

I know that nowadays – when an animated feature can make way over $100 million – it must sound strange that the Walt Disney Company had ever considered getting out of the animation business. But it’s true, kids.

At the time (1960 / 1961), Disney had already produced some 17 feature length animated films. Roy tried to persuade Walt that these were more than enough toon titles to adequately stock the studio’s film library. Studies had shown that Walt Disney Productions could release a different cartoon classics (“Snow White and the Seven Dwarfs,” “Pinocchio,” “Cinderella,” et al) each year and still make a healthy profit off the old movies. So there was really no sense in the company wasting any additional moneys making new animated films.

Shut Down Animation and Create Walt Disney World – Roy’s Attempt

Walt at first strongly resisted this idea. But Roy knew just what cards to play. He had heard that his brother was toying with building another Disneyland somewhere in the United States. Roy also knew that this park — which was supposed to be at least ten times larger that the original Anaheim project — was going to be expensive.

“You’d have all the money you needed to get started on your new park,” the elder Disney suggested, “if you just shut down feature animation.”

Walt again hesitated. For this was truly a tempting offer. All the money he needed to get started on his second park. Plus the cash necessary to fund the project that Disney was really interested in in those days: audio animatronics. Never mind that old, two dimensional stuff in “101 Dalmatians” and “Sleeping Beauty.” The three dimensional animated figures that Wathel Rogers and the other guys at WED were working on — the birds, that Chinaman’s head — that was what really intrigued Walt back then.

Disney had always been a forward thinking guy. He may have loved nostalgia, but he was also eager to tackle new projects, try new things. Compared to audio animatronics, animation did seem kind of old fashioned. But did Walt really dare to shut down Disney Feature Animation?

For weeks, the younger Disney debated the idea with his elder brother, Roy. In the end, Walt just couldn’t bring himself to do it. Walt Disney Productions’ financial security had initially been built on the popularity of the company’s animated movies. To stop making these fine family films entirely would just send the wrong message to the entertainment industry. So it just didn’t seem prudent to totally pull the plug.

Walt Agrees to Scale Back Disney

But what Walt did agree to do was to try scaling back animation production at the studio. Instead of a new animated feature every two years (the pace the company had tried to meet throughout the 1950s), Disney agreed to let Roy reconfigure things so that a new toon would come out once every four years.

The trouble was the studio currently had two animated films in active development: Bill Peet’s adaptation of T. H. White’s Arthurian fantasy, “The Sword and the Stone” and Marc Davis and Ken Anderson’s “Chanticleer.” To meet Roy’s new animation business plan, one of these projects was going to have to be shut down.

Guess which movie hits the cutting room floor?

Cancelling “Chanticleer” – “Sword and the Stone” Moves Forward

Without Bill Peet, Marc Davis or Ken Anderson’s knowledge, Walt brought himself up to speed concerning the current status of both projects. He did this by slipping into the animation building after hours, going into Peet, Davis and Anderson’s offices after they’d gone home for the day and examining all the pre-production art they’d produced for “The Sword in the Stone” and “Chanticleer.

After reviewing all of the conceptual material, Disney quickly came to one conclusion: In spite of the film’s heavy reliance on magic, it looked like “The Sword in the Stone” would be the easier (read that as cheaper) of the two films to produce. It was strictly a numbers thing.

  • “Sword”‘s cast was smaller and mostly human — which made its characters easier to draw.
  • That film’s story — though episodic in nature — also seemed to have a bit more heart than “Chanticleer.” Wart, from “Sword”, was an underdog that an audience could care about, root for. Chanticleer was … well … a pompous, preening rooster who thought the sun only rose because he crowed every morning. This was not exactly a character that an audience could immediately be expected to warm up to.
  • “Sword in the Stone” had no elaborate musical numbers to stage, nor would its characters need big name celebrities to successfully voice their parts.

The final decision seemed like a no brainer. Bill Peet’s “The Sword in the Stone” would be the safer (read this also as cheaper) of the two films to produce.

So Disney would have to pull the plug on “Chanticleer.”

Telling Davis and Anderson

Now came the tough part. Walt was fond of both Marc and Ken. He knew that these guys had labored for the better part of a year in their attempt to turn “Chanticleer” into an animated feature. But Disney just didn’t have the heart to tell them that all of their hard work was for naught, that their film wouldn’t be going into production.

In the end, Walt couldn’t bring himself to tell Davis and Anderson that “Chanticleer” was canceled. So he didn’t. He let a member of Roy’s staff — with a mumbled aside — do the dirty work for him.

The Last Pitch Meeting

Marc knew he was in trouble the moment he saw where Walt was sitting.

Normally — at pitch meetings like this — Disney liked to be down front, dead center. Walt wanted to be as close to the action as possible, ready to leap up and act out a funny bit of business or quickly point out where the project had gone off track.

But Walt wasn’t sitting down front for the “Chanticleer” meeting. He quietly took a seat at the back of the room and avoided all eye contact with Davis and Anderson. The seats in the front row? They were all taken by “Roy’s Boys” — executives who worked on the financial side of the studio.

Marc and Ken quickly exchanged worried glances. But then, gathering his courage, Davis stepped to the front of the room and began his pitch for the proposed animated film.

No sooner had the phrase: “The hero of our story is Chanticleer, a rooster…” left Marc’s lips when one of Roy’s boys muttered to his co-horts: “A chicken can’t be heroic.”

Then Marc knew. 30 seconds into his pitch, “Chanticleer” was already dead in the water. All of Davis’s wonderful character sketches. All of Ken’s beautifully rendered backgrounds. None of that stuff mattered. This movie was never going to get made.

Still Marc pressed on — hoping against hope that he could win this audience over to the idea of doing an all-animated Broadway style musical that starred a chicken. No dice. The people attending this pitch session were polite but indifferent. For they knew what Anderson and Davis didn’t: That Walt had already canceled “Chanticleer.” He just hadn’t gotten around to telling them yet.

When the session was over, those in attendance shuffled out silently — not saying a word.

That includes Walt. Especially Walt.

Fallout from the “Chanticleer” Pitch Session

A week went by and Davis nor Anderson heard nothing from nobody. They just sat in their offices, shell-shocked at how badly the “Chanticleer” pitch session had gone.

Ken’s colleagues at Feature Animation gave these two a wide berth, avoided these two veteran animators like the plague. No one wanted to be associated with a development team that had failed that miserably in a pitch session for a proposed animated feature.

Only Davis and Anderson knew that they hadn’t really failed. They were certain that “Chanticleer” — as they designed it — would have made a wonderful animated film. Sure, it would have cost a bit more to make, taken a lot longer than “Sword” to produce. But audiences would have loved the finished product.

Only this time around, there wasn’t going to be a finished product. For some reason, the accountants — not Walt — were now calling the shots at Walt Disney Studios. And that meant an ambitious, expensive animated feature like “Chanticleer” was never going to make it off the drawing board.

What hurt most was not hearing from Walt. Walt — the guy who’d so strongly encouraged them to take this approach with the material. Walt — the guy who’d seemed so eager to get a “Chanticleer” movie made. Walt — the guy who sat in the back of that pitch session and didn’t say a word.

For a week, Marc waited by the phone — hoping that his boss would call and explain what the hell was happening. Why Roy’s Boys were suddenly deciding which features Disney’s animators could and couldn’t make.

Finally, the phone did ring. And — yes — it was Walt. But there was no explanation. No apology. Just a job offer.

Davis Gets a Job Offer at WED – No Mention of “Chanticleer”

“Marc,” Walt said, “Those guys at WED aren’t very good at staging gags. People have been complaining that Disneyland’s shows have gotten kind of humorless. Do you think you could go over to Glendale and help them out?”

That was it. No “I’m sorry I let the accountants torpedo your film.” No “You and Ken did a really great job. It’s just not the right time to make this movie.” No “That was the best work you guys ever did. I’m truly sorry that we can’t make this movie.” Just “Could you go over to Glendale and help those guys out?”

So Marc — because of his strong sense of personal loyalty to Walt Disney — went over to WED and helped those guys out. And he never returned to Feature Animation.

But — In the 17 years he stayed in Glendale working at Imagineering –Davis helped create some of the greatest theme park attractions the Disney theme parks had ever seen: “The Jungle Cruise.” “The Enchanted Tiki Room.” “It’s a Small World.” “Great Moments with Mr. Lincoln.” “The Carousel of Progress.” “Pirates of the Caribbean.” “The Haunted Mansion.” “The Hall of Presidents.” “County Bear Jamboree.” “America Sings.”

All of them great shows. Each of them displaying that distinctive Marc Davis touch.

But Marc never entirely forgot about “Chanticleer.” It was — to borrow a tired phrase that almost every angler uses — “the big one that got away.” The great film that would have really put a cap on his career as a master animator.

Ah, well … It wasn’t meant to be, I guess.

“Chanticleer” Nods, Easter Eggs, and References

Mind you, this didn’t stop Davis from folding characters and concepts he created for “Chanticleer” into his work at WED. Take another look at those singing chickens in “America Sings.” Do they look familiar? They should. Those birds belting out “Down by the River Side” are modeled after the feathered French hens would who have played the chorus in “Chanticleer.”

And it wasn’t just Marc that kept trying to recycle pieces of this proposed film. His character sketches for the aborted 1960s version of “Chanticleer” were so good, they quickly become the stuff of legends around Disney Feature Animation. Artists would repeatedly go down to the morgue (Excuse me. “Animation Research Library”), pull out the full color, beautifully rendered drawings Marc made for the movie and just marvel at them.

These drawings were so good — in fact — that veteran Disney animator Mel Shaw pulled them out in 1981 to try and sell Disney management on the idea that it was finally time for the studio to make “Chanticleer.” Hoping to improve the proposed project’s chances, Shaw worked up a story treatment that stressed the rooster’s heroic qualities — making him “the most MACHO (chicken) in all of France.”

Mel also threw together an inspiring set of pastel and watercolor conceptual drawings as he tried to sell the studio on making his vision of the film. But the folks running Walt Disney Productions in the early 1980s were more cautious and conservative then “Roy’s Boys” were back in 1960. They quickly shot down the idea of the studio ever doing “Chanticleer” as a full length feature.

When word got out that Disney had once again rejected the idea of doing “Chanticleer” as an animated feature, one man rejoiced. That man’s name? Don Bluth.

Don Bluth and Aurora Productions

Two years earlier, Bluth had made a very public break from the animation operation at Walt Disney Productions. Tired of the heads of the studio constantly cutting corners, always going for the safer choices, Bluth — one of the most talented young animators Disney Studio had at the time — bailed out of Burbank. He left his cozy corporate nest, taking 15 or more of Disney’s top young animators with them.

These folks started a new animation studio, “Aurora Productions.” Their mission: to make great animated films like Walt used to do. Movies like “Pinocchio” and “Bambi.” With strong storylines and full animation. Not tired, half-hearted films like “Robin Hood” and “The Aristocats.”

“The Secret of Nimh”

Right out of the box, Aurora Productions did make a great animated film. Maybe you’ve seen it … “The Secret of Nimh?” This film has everything a hit movie should have: A solid, moving story with superb animation. Characters you care about. Big laughs. Great action sequences. A beautiful score.

Yep, “The Secret of Nimh” had everything that a hit film should … everything except an audience. In spite of receiving tremendous reviews, “Nimh” really didn’t do all that well at the box office and quickly faded from sight.

But still — buoyed by those great reviews (as well as those encouraging phone calls from Spielberg and Lucas) — Bluth remained hopeful. Maybe someday — if he played his cards right — Don might get his shot at turning “Chanticleer” into a great animated film.

“Chanticleer” becomes “Rock-a-Doodle”

For — during his 10 year long tenure at the Mouse House — Bluth too had been down to the morgue (Aw … forget it!) and seen Marc’s drawings. That’s why he knew that a truly fine animated film could be pulled out of Rostand’s barnyard comedy.

10 years later, Don did get his chance at turning “Chanticleer” into a feature length animated film. And while it would be nice to report that Bluth did want Disney couldn’t: turned this French satire into a successful cartoon … that’s not exactly what happened, kids.

What went wrong? Well, for starters, Bluth’s version of “Chanticleer” — entitled “Rock-a-Doodle” — moves the story to America and turns this French vain rooster into … well .. sort of a feathered Elvis.

Then there’s the problem with the villain. Bluth knew that if he borrowed Disney’s proposed antagonist — Reynard the Fox — that it would be too obvious where he had cribbed his original source material from. So Bluth opted to create an all new villain for his “Chanticleer” cartoon: the Grand Duke (voiced by Christopher Plummer), an owl who wanted Chanticleer out of the way so that the sun would never rise again and the world would be forever shrouded in darkness.

Alright, so that’s exactly not the greatest motivation for a movie villain. There’s still lots to like about Bluth’s “Rock-a-Doodle.” Mouse fans will be pleased to hear that old Disney favorites like Phil Harris and Sandy Duncan provide voices for characters in the film. And — as a sly tribute to the original author of “Chanticleer,” Edmund Rostand — Don named the little boy/cat who drives the action in the movie Edmund.

Box Office Indifference for “Rock-a-Doodle”

Unfortunately, audiences in April 1992 (when “Rock-a-Doodle” finally made its stateside debut) weren’t feeling as kindly toward Don Bluth as I did. They greeted the film with indifference. “Rock-a-Doodle” got lousy reviews, did terrible box office and quickly sank like a stone.

So — since Don Bluth Productions turned out such a mediocre “Chanticleer” movie — that’s the end of the story, right? No one will ever again attempt an animated version of Rostand’s play, correct?

Not necessarily.

Andreas Deja

Modern Disney master animator Andreas Deja remains a huge fan of Marc Davis’ conceptual work for “Chanticleer.” In Charles Solomon’s great book about Disney animated features that never quite made it off the drawing board, “The Disney That Never Was,” (Hyperion Press, 1995), Deja is quoted as saying:

Marc designed some of the best looking characters I’ve ever seen — these characters want to be moved and used.

Deja’s obsession with this material continues. In April 2000 — as part of the “Tribute to Marc Davis” that was held at the Samuel Goldwyn Theater in Hollywood — Andreas took a few moments to show the crowd some of Marc’s drawings from “Chanticleer.” As he looked up at the images on the screen, Deja remarked:

It’s kind of sad that this movie was never produced; the studio decided to do ‘Sword in the Stone’ instead. Which is also a very good movie, but wouldn’t it have been nice to see these characters come to life? Apparently, at that time, the studio felt — according to Marc — that it would be too difficult to develop sympathy for a chicken. I don’t think so. I have sympathy for these guys.

Andreas Deja

He added, while still looking up at the pictures, “One of these days, I’ll have to sit down and do a few pencil tests of these characters — just to see them move.”

Maybe one day Disney will put together a test that finally convinces the accountants who are running the Walt Disney Company that there’s a great film to be made from Marc Davis’ “Chanticleer” conceptual material.

Here’s hoping, anyway.

Want more behind-the-scenes Disney stories? Dive deeper into the magic with Fine Tooning podcast, where Jim Hill and Drew Taylor explore animation news and history. Listen now at Fine Tooning on Apple Podcasts. For exclusive bonus episodes and even more insider content, check out Disney Unpacked on Patreon.

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Film & Movies

Before He Was 626: The Surprisingly Dark Origins of Disney’s Stitch

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Hopes are high for Disney’s live-action version of Lilo & Stitch, which opens in theaters next week (on May 23rd to be exact). And – if current box office projections hold – it will sell more than $120 million worth of tickets in North America.

Stitch Before the Live-Action: What Fans Need to Know

But here’s the thing – there wouldn’t have been a hand-drawn version of Stitch to reimagine as a live-action film if it weren’t for Academy Award-winner Chris Sanders. Who – some 40 years ago – had a very different idea in mind for this project. Not an animated film or a live-action movie, for that matter. But – rather – a children’s picture book.

Sanders revealed the true origins of Lilo & Stitch in his self-published book, From Pitch to Stitch: The Origins of Disney’s Most Unusual Classic.

From Picture Book to Pitch Meeting

Chris – after he graduated from CalArts back in 1984 (this was three years before he began working for Disney) – landed a job at Marvel Comics. Which – because Marvel Animation was producing the Muppet Babies TV show – led to an opportunity to design characters for that animated series.

About a year into this gig (we’re now talking 1985), Sanders – in his time away from work – began noodling on a side project. As Chris recalled in From Pitch to Stitch:

“Early in my animation career, I tried writing a picture book that centered around a weird little creature that lived a solitary life in the forest. He was a monster, unsure of where he had come from, or where he belonged. I generated a concept drawing, wrote some pages and started making a sculpted version of him. But I soon abandoned it as the idea seemed too large and vague to fit in thirty pages or so.”

We now jump ahead 12 years or so. Sanders has quickly moved up through the ranks at Walt Disney Animation Studios. So much so that – by 1997 – Chris is now the Head of Story on Disney’s Mulan.

A Monster in the Forest Becomes Stitch on Earth

With Mulan deep in production, Sanders was looking for his next project when an opportunity came his way.

“I had dinner with Tom Schumacher, who was president of Feature Animation at the time. He asked if there was anything I might be interested in directing. After a little reflection, I realized that there was something: That old idea from a decade prior.”

When Sanders told Schumacher about the monster who lived alone in the forest…

“Tom offered the crucial observation that – because the animal world is already alien to us – I should consider relocating the creature to the human world.”

With that in mind, Chris dusted off the story and went to work.

Over the next three months, Sanders created a pitch book for the proposed animated film. What he came up with was very different from the version of Lilo & Stitch that eventually hit theaters in 2002.

The Most Dangerous Creature in the Known Universe

The pitch – first shared with Walt Disney Feature Animation staffers on January 9, 1998 – was titled: Lilo & Stitch: A love story of a girl and what she thinks is a dog.

This early version of Stitch was… not cute. Not cuddly. He was mean, selfish, self-centered – a career criminal. When the story opens, Stitch is in a security pod at an intergalactic trial, found guilty of 12,000 counts of hooliganism and attempted planetary enslavement.

Instead of being created by Jumba, Stitch leads a gang of marauders. His second-in-command? Ramthar, a giant, red shark-like brute.

When Stitch refuses to reveal the gang’s location, he’s sentenced to life on a maximum-security asteroid. But en route, his gang attacks the prison convoy. In the chaos, Stitch escapes in a hijacked pod and crash-lands on Earth.

Earth in Danger, Jumba on the Hunt

Terrified of what Stitch could do to our technologically inferior planet, the Grand Council Woman sends bounty hunter Jumba – along with a rule-abiding Cultural Contamination Control agent named Pleakley – to retrieve (or eliminate) Stitch.

Their mission must be secret, follow Earth laws, and – most importantly – ensure no harm comes to any humans.

Naturally, Stitch ignores all that.

After his crash, Stitch claws out of the wreckage, sees the lights of a nearby town, and screams, “I will destroy you all!” That plan is immediately derailed when he’s run over by a convoy of sugar cane trucks.

Waking up in the local humane society, Stitch sees a news report confirming the Federation is already hot on his trail. He needs to blend in. Fast.

Enter Lilo

Lilo is a lonely little girl, mourning her parents, looking for a pet. Stitch plays the role of a “cute little doggie” because it’s a means to an end. At this point, Lilo is just someone to use while he builds a communications device.

Using parts from her toys and a stolen police radio, Stitch contacts his old gang. But Ramthar, now the leader, isn’t thrilled. Still, Stitch sends a signal.

Then he builds an army.

Stitch Goes Full Skynet

Stitch constructs a small robot, sends it to the junkyard to build bigger robots. Soon, he has an army. When Ramthar and crew arrive, Stitch’s robots surround them. Ramthar is furious, but Stitch regains command.

Next, Stitch sets his robotic horde on a nearby town. Everything goes smoothly until a robot targets the hula studio where Lilo is dancing. As it lifts her in its claw, Stitch has a change of heart. He saves her.

From here, the plot begins to resemble the Lilo & Stitch we know today. Sort of.

The Ending That Never Was

In Sanders’ original version, it’s not Captain Gantu who kidnaps Lilo, but Ramthar. And when the Grand Council Woman comes to collect Stitch, Lilo produces a receipt from the humane society.

“I paid a $4 processing fee to adopt him. If you take Stitch, you’re stealing.”

The Grand Council Woman crumples the receipt and says, “I didn’t see it.”

Nani chimes in: “Well, I saw it.”

Then Jumba. Then one of Stitch’s old crew. Then a hula girl. And finally, Pleakley pulls out his CCC badge and says:

“Well, I am Pleakley Grathor, Cultural Contamination Control Agent No. 444. And I saw it.”

Pleakley saves Stitch.

How Roy E. Disney Made Stitch Cuddly

Ultimately, this version of Lilo & Stitch was streamlined. Roy E. Disney believed Stitch shouldn’t be nasty. Just naughty. And not by choice – he was designed that way.

Which is how Stitch became Experiment 626. A misunderstood creation of Jumba the mad scientist, not a hardened criminal with a vendetta.

The rest, as they say, is history.

Ricardo Montalbán’s Lost Role

Here’s a detail that even hardcore Lilo & Stitch fans may not know: Ricardo Montalbán—best known as Mr. Roarke from Fantasy Island and Khan Noonien Singh from Star Trek II: The Wrath of Khan—was originally cast as the voice of Ramthar, Stitch’s second-in-command in this early version of the film. He had already recorded a significant amount of dialogue before the story was reworked following Roy E. Disney’s guidance. When Stitch evolved from a ruthless galactic outlaw to a misunderstood genetic experiment, Montalbán’s character (and much of the original gang concept) was written out entirely.

Which is kind of wild when you think about it. Wrath of Khan is widely considered the gold standard of Star Trek films. So yes, for a time, Khan himself was supposed to be part of Disney’s weirdest sci-fi comedy.

Stitch’s Legacy (and Why It Still Resonates)

Looking back at Stitch’s original story, it’s wild to think how close we came to getting a very different kind of movie. One where our favorite blue alien was less “ohana means family” and more “I’ll destroy you all.” But that transformation—from outlaw to outcast to ohana—is exactly what makes Lilo & Stitch so special.

So as the live-action version prepares to hit theaters, keep in mind that behind all the cuddly merch and tiki mugs lies one of Disney’s strangest, boldest, and most hard-won reinventions. One that started with a forest monster and became a beloved franchise about found family.

June 26th is officially Stitch Day—so mark your calendar. It’s a good excuse to celebrate just how far this little blue alien has come.

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Film & Movies

How “An American Tail” Led to Disney’s “Hocus Pocus”

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Over the last week, I’ve been delving into Witches Run Amok, Shannon Carlin’s oral history of the making of Disney’s Hocus Pocus. This book reveals some fascinating behind-the-scenes stories about the 1993 film that initially bombed at the box office but has since become a cult favorite, even spawning a sequel in 2022 that went on to become the most-watched release in Disney+ history.

But what really caught my eye in this 284-page hardcover wasn’t just the tales of Hocus Pocus’s unlikely rise to fame. Rather, it was the unexpected connections between Hocus Pocus and another beloved film—An American Tail. As it turns out, the two films share a curious origin story, one that begins in the mid-1980s, during the early days of the creative rebirth of Walt Disney Studios under Michael Eisner, Frank Wells, and Jeffrey Katzenberg.

The Birth of An American Tail

Let’s rewind to late 1984/early 1985, a period when Eisner, Wells, and Katzenberg were just getting settled at Disney and were on the hunt for fresh projects that would signal a new era at the studio. During this time, Katzenberg—tasked with revitalizing Disney Feature Animation—began meeting with talent across Hollywood, hoping to find a project that could breathe life into the struggling division.

One such meeting was with a 29-year-old writer and illustrator named David Kirschner. At the time, Kirschner’s biggest credit was illustrating children’s books featuring Muppets and Sesame Street characters, but he had an idea for a new project: a TV special about a mouse emigrating to America, culminating in the mouse’s arrival in New York Harbor on the same day as the dedication of the Statue of Liberty in 1886.

David Kirschner
David Kirschner (IMDb)

Katzenberg saw the patriotic appeal of the concept but ultimately passed on it, as he was focused on finding full-length feature projects for Disney’s animation department. Kirschner, undeterred, took his pitch elsewhere—to none other than Kathleen Kennedy, Steven Spielberg’s production partner. Kennedy was intrigued and invited Kirschner to Spielberg’s annual Fourth of July party to pitch the idea directly to the famed director.

Spielberg immediately saw the potential in Kirschner’s idea, but instead of a TV special, he envisioned a full-length animated feature film. This project would eventually become An American Tail, a tribute of sorts to Spielberg’s own grandfather, Philip Posner, who emigrated from Russia to the United States in the late 19th century. The film’s lead character, Fievel, was even named after Spielberg’s grandfather, whose Yiddish name was also Fievel.

Disney’s Loss Becomes Universal’s Gain

An American Tail went on to become a major success for Universal Pictures, which hadn’t been involved in an animated feature since the release of Pinocchio in Outer Space in 1965. Meanwhile, over at Disney, Eisner and Wells weren’t exactly thrilled that Katzenberg had let such a promising project slip through his fingers.

Not wanting to miss out on any future opportunities with Kirschner, Katzenberg quickly scheduled another meeting with him to discuss any other ideas he might have. And as fate would have it, Kirschner had just written a short story for Muppet Magazine called Halloween House, about a boy who is magically transformed into a cat by a trio of witches.

The Pitch That Sealed the Deal

Knowing Katzenberg could be a tough sell, Kirschner went all out to impress during his pitch. He requested access to the Disney lot 30 minutes early to set the stage for his presentation. When Katzenberg and the Disney development team walked into the conference room, they were greeted by a table covered in candy corn, a cauldron of dry ice fog, and a broom, mop, and vacuum cleaner suspended from the ceiling as if they were flying—evoking the magical world of Halloween House.

Katzenberg was reportedly unimpressed by the theatrical setup, muttering, “Oy, show-and-tell time” as he took his seat. But Kirschner knew exactly how to grab his attention. He started his pitch with the fact that Halloween was a billion-dollar business—a figure that made Katzenberg sit up and take notice. He listened attentively to Kirschner’s pitch, and by the time the meeting was over, Katzenberg was convinced. Halloween House would become Hocus Pocus, and Disney had its next big Halloween film.

A Bit of Hollywood Drama

Interestingly, Kirschner’s success with Hocus Pocus didn’t sit well with his old collaborators. About a year after the film’s release, Kirschner ran into Kathleen Kennedy at an Amblin holiday party, and she wasted no time in expressing her disappointment. According to Kirschner, Kennedy said, “You really hurt Steven.” When Kirschner asked how, she explained that Spielberg and Kennedy had given him his big break with An American Tail, but when he came up with the idea for his next film, he brought it to Disney rather than to them.

Hollywood can be a place where loyalty is valued—or, at least, perceived loyalty. At the same time, this was happening just as Katzenberg was leaving Disney and partnering with Spielberg and David Geffen to launch DreamWorks SKG, which only added to the tension. Loyalty, as Kirschner found out, can be an abstract concept in the entertainment industry.

A Halloween Favorite is Born

Despite its rocky start at the box office in 1993, Hocus Pocus has gone on to become a beloved part of Halloween pop culture. And, as Carlin’s book details, its success helped pave the way for more Disney Halloween-themed projects in the years that followed.

As for why Hocus Pocus was released in July of 1993 instead of during Halloween? That’s a story for another time, but it has something to do with another Halloween-themed project Disney was working on that year—Tim Burton’s The Nightmare Before Christmas—and Katzenberg finding himself in the awkward position of having to choose between keeping Bette Midler or Tim Burton happy.

For more behind-the-scenes stories about Hocus Pocus and other Disney films, be sure to check out Witches Run Amok by Shannon Carlin. It’s a fascinating read for any Disney fan!

And if you love hearing these kinds of behind-the-scenes stories about animation and film history, be sure to check out Fine Tooning with Drew Taylor, where Drew and I dive deep into all things movies, animation, and the creative decisions that shape the films we love. You can find us on your favorite podcast platforms or right here on limegreen-loris-912771.hostingersite.com.

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