Film & Movies
The Early Multimedia World of Oz
Are you a friend of Dorothy’s? Well, even if you’re not, you’re sure to enjoy this column of Jim Korkis’, which details the many different forms that L. Frank Baum’s fabulous fantasy has taken over the years.

“Toto, I don’t think we’re in Kansas any more,” stated little Dorothy Gale of Kansas and, for almost a century, millions of people have joined her in her adventure to a magical fantasy land called Oz.
The success of THE WIZARD OF OZ by Lyman Frank Baum in 1900 led to thirteen additional Oz books by the author and more than thirty sequels by a half a dozen other authors. Even Russia had its own series of original Oz books written by Alexandr Volkov.
A musical stage production of THE WIZARD OF OZ was personally supervised by Baum in 1902 and it was followed by a variety of other appearances including silent movies (several produced by Baum himself), radio programs, animated cartoons, television programs and the memorable MGM musical film from 1939 and the Seventies’ Broadway smash THE WIZ. (It was conservatively estimated in 1939 that over eighty million people had read THE WIZARD OF OZ.)
THE WIZARD OF OZ was written by L. Frank Baum who was born on May 15, 1856 in upper New York State. Indulged by his well-to-do parents, Baum explored many fascinations including chicken breeding (his first published book was about the subject), printing (he published a weekly newspaper unsuccessfully for a time) and acting (during a tour of a play he had written, he met his future wife). For a number of reasons, Baum seemed to have financial bad luck in whatever endeavor he was involved in at the time. His attempts at opening his own variety store, Baum’s Bazaar, and his later flings at newspaper reporting, being a buyer for a department store, and finally a traveling salesman definitely indicated that he had not found his niche.
His mother-in-law encouraged him to write down the bedtime stories he was telling his sons and the result was Baum’s first children book, MOTHER GOOSE IN PROSE in 1897. It was the first book illustrated by Maxfield Parrish, who would receive great acclaim as an artist within the next decade.
The success of the book convinced Baum to concentrate on writing and he was able to launch a trade magazine entitled THE SHOW WINDOW, about how to “dress” store windows to attract more customers. This new venture not only supplied Baum with a steady income to support his family but also allowed him to stay at home and write.
Baum became a member of the Chicago Press Club where he met William Wallace Denslow, a book jacket artist and poster designer who already had a strong reputation. They were the same age (early 40s) but Denslow lived up to the artistic stereotype of being touchy and tempermental.
The two men became partners and put together a book of Baum’s verse and Denslow’s pictures entitled FATHER GOOSE: HIS BOOK which appeared in 1899 and within two years sold almost 60,000 copies. Baum had bits and pieces of another story in his head which he sometimes shared with his children and their friends and decided now was the time to put it down on paper and publish it. (Legend has it that the name “OZ” came from Baum looking at one of his filing cabinet drawers which was labelled “O-Z”.) Denslow claimed that he was also involved in the development of the story and after the informal partnership later fell apart, he went on to chronicle alternative adventures.
The book underwent a number of title changes from THE EMERALD CITY to FROM KANSAS TO FAIRYLAND to THE FAIRYLAND OF OZ until it was eventually published in September 1900 as THE WONDERFUL WIZARD OF OZ. Of the two hundred and two reviews Baum kept in his scrapbook, only two were unfavorable. However, Baum produced four other children’s books that year and as a result the sales for WIZARD were barely 20,000.
By 1902, the publisher went bankrupt and Baum signed on with Bobbs-Merril which issued several new Baum books including LIFE AND ADVENTURES OF SANTA CLAUS and eventually a new edition of WIZARD entitled THE NEW WIZARD OF OZ so that it could obtain a copyright for the work since there was some difficulty about the original 1900 copyright. That new edition officially ended the collaboration of Baum and Denslow.
It is generally reported that what broke up the team was the stage production. In 1901, Baum joined with composer Paul Tietjens to devise a musical stage production based on THE WONDERFUL WIZARD OF OZ. Denslow also felt the material had stage possibilities and became involved, fully expecting that he would receive a large portion of the profits even though he was only contributing costume designs. The play had little to do with the book, concentrating primarily on the comedy team of the Scarecrow and the Tin Man. (The Cowardly Lion was not involved at all.) The Wizard’s army was played by chorus girls in tights. Dorothy is accompanied to Oz not by her dog but by her cow, Imogene, and Dorothy is now a young lady rather than a child so that there can be some romantic involvement. There is even a waitress from Topeka called Tryxie Tryfle whom the Wizard lured into his balloon before the cyclone blew them to Oz. Certainly, it was a different interpretation to say the least.
It was also a spectacular hit, running fourteen weeks in Chicago and then moving to Broadway where it opened on January 20, 1903 and ran for 293 performances. It was one of the greatest successes on Broadway up to that time and the show toured the country for the next decade. Baum, who had always had a love for the theater, was already thinking about another Oz book that he might also convert into a stage musical. However, the fighting between Baum and Denslow increased in intensity as Denslow felt he was not receiving the credit nor the money he deserved.
Each man went his separate way and began to independently develop further adventures for the Oz characters. Understandably, there was a deep bitterness and a very real competition between the two creators.
Denslow released a small booklet of his drawings for WIZARD with a new story written by Thomas Russell to fit the pictures. From December 1904 to March 1905, Denslow produced his comic page for Sunday newspaper editions entitled “Denslow’s SCARECROW AND TIN MAN.” The feature apparently appeared in only a very few newspapers and Denslow concentrated on the Scarecrow and the Tin Man because of their popularity on the stage. (Baum’s next book was originally going to be titled THE FURTHER ADVENTURES OF THE SCARECROW AND THE TIN WOODMAN for the same reason. In fact, it was dedicated to Fred Stone and David Montgomery, the actors who had achieved much fame playing those two roles in the stage play.) Denslow’s Sunday comic page has little in common with the comics of today. It was a full page, primarily a text story with a series of illustrations scattered throughout and Denslow’s famous “seahorse” signature.
At about the same time, Baum also invaded the comic page. His second Oz book was finally entitled THE MARVELOUS LAND OF OZ and was published by a new company, Reilly and Britton, in July 1904. Dorothy does not appear in the story (although she would in some of the later books). Instead, the book is filled with some new creations by Baum, including Mr. H.M. Woogle-Bug, T.E.
H.M. (“Highly Magnified”) Woogle Bug, T. E. (“Thoroughly Educated”) gained his great education at a schoolhouse and gained his great size when he escaped after the teacher had projected his magnified image on a screen for the education of the students.
Baum was apparently very excited about the character. Baum wrote another musical stage extravaganza called THE WOGGLE BUG which opened at the Garrick Theater in Chicago on June 18, 1905. This time the shapely girl army in tights belonged to Glinda and the comedy pairing of the Scarecrow and the Tin Man was replaced by a similar team of Jack Pumpkinhead and the Woggle Bug. The plot was generally the same as Baum’s book, MARVELOUS LAND, but unlike the previous stage play, this production was not successful and was branded merely a lifeless copy of THE WIZARD OF OZ. When the production closed less than a month later on July 12, the cast had not been paid in some time and the electric lights used in the show had been repossessed.
About a month after THE MARVELOUS LAND OF OZ was released, Baum brought Oz to the comic page. The Scarecrow, the Tin Woodman, The Woggle Bug and other characters came to the United States in *** VISITORS FROM THE MARVELOUS LAND OF OZ. The Sunday page ran reportedly from August 1904 to February 1905 and was illustrated by Walt McDougall, who was well known at the time for his political cartooning. Running at almost the exact same time as Denslow’s comic page, there were some similarities but also some significant differences. It was similar in the fact that it was primarily a text story with accompanying appropriate illustrations. It was different because Baum did try to use dialog balloons and because of the popular “What did the Woggle Bug say?” contest.
Each episode in 1904 had a problem that was solved by the Woggle Bug and ended with the question “What did the Woggle Bug Say?” Readers could win prizes for getting the correct answer. In fact, it became a national catch phrase. An ad in the September 1904 issue of The Publisher’s Weekly states: “What did the Woggle Bug say? Thousands of children are guessing, thousands are wearing Woggle Bug buttons, 3,000,000 newspapers are asking the question every day… THE MARVELOUS LAND OF OZ… will be the most extensively advertised book ever put on the American market because of the Children’s Guessing Contest, conducted by a syndicate of newspapers extending from the Atlantic to the Pacific.” The ad continued that there was already free distribution of 500,000 Woggle Bug buttons.
The contest certainly was popular. So much so that by the end of 1904, a rival paper that was not publishing the series did print an ad for Hamm’s Beer featuring the Woggle Bug. The smiling bug, with four overflowing mugs of beer in each of his arm like extensions, was accompanied by the ad copy: “The Woggle Bug SAID Drink Hamm’s Beer.” Doubtless, many considered that the correct answer to whatever question the Woggle Bug ventured to ask.
Baum’s publisher, Reilly and Britton, released sheet music for a song entitled “What Did the Woggle Bug Say?” The music was by Paul Tietjens, the composer of the music for the WIZARD OF OZ stage play, and the lyrics were by Baum himself. Baum also wrote THE WOGGLE BUG BOOK, which was published in 1905 before the disastrous stage play. The book features the Woggle Bug’s adventures in the United States after he had become separated from the other “*** Visitors.” There were also postcards, a Parker Brothers’ Woggle Bug game and other giveaways.
The episodes from the comic page were later collected by Reilly and Lee Co. and heavily rewritten (though still officially credited to Baum) into book form and published in 1960 as THE VISITORS FROM OZ with illustrations by *** Martin.
There may be several reasons why the strip ended. Certainly one of them was that Baum was entering one of the most prolific writing periods of his life. He was churning out many books, most under pseudonyms because he did not want his name on display too frequently so that he could sell more books. While he is remembered for his OZ books which he began to turn out at the rate of one a year, Baum was actively involved in many other projects. Besides his other books under names like “Edith Van Dyne” and “Schuyler Staunton,” Baum developed a multimedia production featuring him on stage, along with silent movie scenes and colored slides, telling stories of Oz. In 1911, Baum and his wife moved to Hollywood, California and by 1913 had formed the Oz Film Compnay which made several silent films before Baum’s death on May 6, 1919.
In WHO’S WHO IN OZ, author Jack Snow claims that Baum was responsible for the creation of 220 characters. However, Ruth Plumly Thompson is credited with 320 characters who populated Oz. After Baum’s death, Thompson was hired by the publishers to continue the series and she ended up writing more books than Baum.
Despite Baum’s death, the popularity of Oz continued to grow. One silent film had comedian Oliver Hardy as the Tin Woodman in 1925. The first animated cartoon version was produced and directed by Ted Eshbaugh in 1931. The storyline for the seven minute cartoon was Dorothy, the Scarecrow and the Tin Man all go to meet the Wizard who does magical tricks involving hens laying eggs containing strange creatures. The cartoon included music by Carl Stalling!
There was a radio show in the Thirties sponsored by Jell-O. Then there was the MGM movie with Judy Garland (although Shirley Temple had been the first choice). It is now also know that the part of the Wizard was turned down by actors like Ed Wynn and Wallace Beery before going to Frank Morgan and that Buddy Ebsen was the first Tin Woodman but had an almost fatal allergic reaction to the makeup.
In the mid-Fifties, Walt Disney purchased the theatrical rights to the thirteen Baum Oz books (MARVELOUS LAND OF OZ to GLINDA OF OZ) and planned to make a live action movie called THE RAINBOW ROAD TO OZ featuring the Mouseketeers. Disney even had plans to include a glimpse of Oz inside the Big Rock Candy Mountain ride for Disneyland in 1955. That attraction was never built.
In 1960, Shirley Temple appeared as Tip and Ozma in a television adaptation of THE LAND OF OZ. Filmation produced a full length animated feature in the mid-Seventies which featured Judy Garland’s daughter, Liza Minnellli doing the voice of Dorothy and good old Margaret Hamilton not as the witch but as the voice of Aunt Em! One of the most underappreciated versions was the 1985 Disney live action version entitled RETURN TO OZ which launched the career of Fairuza Balk (recently seen in THE WATER BOY) and was severely criticized for its “dark” vision of Oz.
In 1987, a national survey was conducted. One of the questions was “What is the first thing you think of when I say ‘Kansas’?” One person in six answered “Dorothy”, “Wizard of Oz” or “Yellow Brick Road.” Another four percent said “tornadoes.” It is obvious inhabitants and visitors are just as alive today in the hearts and minds of millions of people as when they were first created.
Film & Movies
The Best Disney Animation Film Never Made – “Chanticleer”

This article is an adaptation of an original Jim Hill Media Three Part Series “The Chanticleer Saga” (August 2000).
Creating a “Don Quixote” Disney Animated Film
For over 60 years, Walt Disney Studios has been trying to turn Cervantes’ satiric stories about the Knight of the Rueful Countenance – “Don Quixote” – into an animated feature. Different teams of artists — in 1940, 1946 and 1951 respectively — have taken stabs at the material, only to be tripped up by the episodic nature of Don Quixote’s tale.
In the early 2000s, it looked like the Mouse might actually pull it off. For Disney had assigned Paul and Gaetan Brizzi — best known as the resident geniuses at Disney Feature Animation France — to tackle the project.
(I know, I know. There are a lot of really talented artists who work for Disney Animation. But — trust me, folks — the Brizzis really are geniuses. Do you remember that jaw dropping opening of “Hunchback of Notre Dame”? That was storyboarded by Paul and Gaetan. How about the “Hellfire” sequence from the same film? That was them too. And Stravinsky’s “Firebird Suite” in “Fantasia 2000”? Yep. That’s the Brizzis again. See what I mean? Geniuses …)
Well, Paul and Gaetan labored mightily for months on “Don Quixote,” turning out elaborate and immense storyboards for the proposed film. We’re talking huge pieces of conceptual art here, folks. Three feet by four feet, done all in pencil. Images that took the breath away of even the most jaded of animators.
But all this artistry was for naught. Management at Disney Feature Animation took a look at all the conceptual material the Brizzis had assembled earlier this year. Even though Paul and Gaetan’s storyboards were beautiful, the brass still took a pass on the proposed film.
Why for? A number of reasons, really. Cervantes’ stories — in spite of their fanciful images of windmills turning into giants and humble country inns becoming castles — don’t really lend themselves to animation. Don Quixote’s adventures tend to start and stop a lot. So it’s hard to turn a series of amusing anecdotes into a coherent dramatic narrative.
Plus the Brizzis take on the material? Intense. Dark. Very adult. Their version of the story actually frightened some of the suits in the Team Disney building. So Tom Schneider thanked Paul and Gaetan profusely for their efforts, then quietly pulled the plug on the project.

So all those great inspirational drawings by the Brizzis came down off the cork board, got carefully packed away, then sent off to the morgue … excuse me, “Animation Research Library” (ARL) … and got tucked away in a drawer someplace.
But that’s okay, folks. Because sometimes when they’re feeling creatively blocked, Disney animators will go down to the ARL and start burrowing through the files. What are they looking for? Images that startle. Drawings that inspire. Pictures that make you say “God, what a great idea! I wish I’d thought of that.”
Years from now, animators at the Mouseworks will be saying that very same thing when they come across Paul and Gaetan’s “Don Quixote” artwork. But do you know which conceptual art file Disney’s artists — top animators like Andreas Deja, even — request to see the most nowadays?
Would you believe it was for a Disney animated film that was to have featured fowl?
The Best Film Disney Never Made
Yep, nearly 40 years before Rocky and Ginger made their great escape in Dreamworks SKG / Aardman Animation’s “Chicken Run,” Disney proposed starring chickens in a feature length ‘toon. But these weren’t going to be common English hens. Walt was interested in exotic birds. Parisian poultry.
What was the name of this proposed film? “Chanticleer.” That name alone is enough to make animation historians sigh ruefully. Why for? Because this proposed animated film occupies a very unique spot in toon history. It may just be the best film Disney never made.
Source Material – “Chantecler” by Cyrano De Bergerac
What was the problem here? Well, to understand what went wrong with this proposed film, you have to go back to its source material: Edmond Rostand’s comedy, “Chantecler.” Edmond — best known today as the author of “Cyrano De Bergerac” — stitched together a slight story about a vain little rooster who thought that only his crowing could cause the sun to rise. Though it was set in a barnyard, “Chantecler” was actually a sly satire of pre-World War I French society bean. In spite of its satiric underpinnings (or maybe because of them) Rostand’s play became a favorite with European audiences — where it played to packed audiences for years.

“Chantecler” – 1937 Disney Project
Okay, now we jump to 1937. Walt Disney Studios is just about to finish work on their first feature length animated film, “Snow White and the Seven Dwarfs.” And Disney is casting about for ideas for the company’s next feature length cartoon when someone says “Hey, Walt. You ever hear of that play, ‘Chantecler’?”
Walt gets a quick run-down of Rostand’s plot and likes what he hears. He particularly thinks that the barnyard setting filled with farm animals will lend itself to lots of great gags for the movie. So Disney puts two of his top storymen — Ted Sears and Al Perkins — to work adapting the play to the animation format.
A few weeks later, Sears and Perkins get back to Walt with bad news. Try as they might, they can’t turn Rostand’s play into toon material. Ted and Al gripe that the pre-World War I satire will be too highbrow for American audiences. More importantly, they just can’t come up with a way to make the proposed film’s central character — the vain rooster, Chantecler — into a sympathetic character.
Walt then proposed folding the story of “Chantecler” in with another French fable the studio was toying with animating, “The Romance of Reynard.” This story — actually a collection of eleventh century European folk tales and poems — featured Reynard, a clever fox who was always tricking greedy nobles and peasants out of their ill-gotten gold. After all, what better way is there to make a vain rooster sympathetic than to give him a strong enemy? Someone like — say — a tricky fox?
So Disney’s story people took another whack at adapting “Chantecler” to the screen, this time using Reynard the Fox as the rooster’s enemy. (About this same time, folks at the Mouse House also americanized the name of the project. Which is how “Chantecler” became “Chanticleer”. Anyway …)
But even with the new villain on board, “Chanticleer” still wasn’t quite coming together. Sure, the barnyard setting and the farm animals featured in the story gave Disney’s artists plenty of funny stuff to work with. And they produced plenty of wonderful conceptual drawings for the proposed project. But — in the end — “Chanticleer”‘s story was still very weak and the main characters not terribly sympathetic. So, Walt reluctantly shelved the project.
“Chanticleer” Proposed Revivals
But — in the years ahead — Disney would periodically pull “Chanticleer” off the shelf and ask his artists to take another whack at the material. The project was revived no less than than three different times in the 1940s alone (1941, 1945 and 1947). In fact, many of the drawings done for the late 1940s version of the film provided inspiration for Disney’s 1973 animated feature, “Robin Hood” (Which — not-so-co-incidentally starred a clever fox that tricked greedy nobles out of their ill-gotten gold.)
Still, after all this effort, Disney had yet to turn “Chanticleer” into the makings of a successful animated feature. So — as the 1950s arrived — Walt decided to shelve the project for good (or so he thought). He then turned his attention to other more pressing projects — like Disneyland.
Marc Davis, Ken Anderson, and “Chanticleer”
Okay. Now we jump to early 1960. Ken Anderson and Marc Davis have just about finished work on “101 Dalmatians” and they’re excited. They know they’ve produced a film that really moved feature animation into the modern age. Both through its use of the Xerox process to transfer the animator’s drawings to cels as well as the film’s sketchy layout and design, “101 Dalmatians” is light years ahead of the studio’s previous feature, the stodgy “Sleeping Beauty.”
And the characters! Thanks to the Xerox process, the artistry and power of the lead animator’s original drawings really shines through now. That’s why Cruella seems so vibrant, so theatrical. That’s Marc Davis drawings in the almost raw you’re seeing up there on the screen there.
Marc was eager to build on the theatricality of Cruella. He wanted feature animation to next tackle a project that would allow Disney’s artists to really go for broke. Swing for the fences. Do something that would dazzle and entertain a modern audience.
So what did Marc have in mind? Davis — who was a huge fan of musical theater — wanted to do the animated equivalent of a big Broadway musical. Something with great songs and lots of colorful characters.
Does this sound familiar, kids? It should. Nearly 30 years later, Howard Ashman and Alan Menken actually pulled this off when they collaborated with Disney Feature Animation to create “The Little Mermaid.” That wildly successful 1988 film provided the template for all the animated projects that follow, “Beauty and the Beast,” “Aladdin,” et al. And here was Marc Davis — 28 years ahead of his time — trying to get Disney to do this very same thing. Life’s funny sometimes, isn’t it?
Anywho … So what does one base a big Broadway- style animated musical on? Well, Marc and Ken looked through all of the stories Disney currently had in development — but didn’t find anything that they liked. Which is how they ended up in the morgue … excuse me … “Animation Research Library” … looking at the studio’s abandoned projects.
That’s when Marc came across all the great concept art that had been previously done for “Chanticleer.” Looking over all these colorful drawings of chickens and Reynard the Fox, Davis had a brainstorm. He turned to Anderson and said “You know, I think we could really do something with this …”
But first they had to win Walt over to their idea.
Getting Walt’s Approval for “Chanticleer”
When Ken and Marc told Disney that they wanted to revive the “Chanticleer” feature idea, Walt was initially thrilled. After all, he’d been trying to make a movie made out of Rostand’s play for over 20 years at this point. But then Disney hesitated for a moment.
“What about the plot?,” Walt asked.
“No one’s ever been able to pull a decent cartoon out of this play yet. What are you two going that’s finally going to make this thing work?”
“Simple,” Marc said. “We’re not going to use the play. Ken and I aren’t even going to read the play. We’ll take the bare bones of the story and just make something up.”
It was a pretty audacious way to try and adapt a well-known story to the screen. But Disney loved the idea. (So much so that when the studio began working on a cartoon adaptation of “The Jungle Book,” Walt’s only advice to the story team — after tossing a copy of Rudyard Kipling’s book in the middle of the story conference room table — was to say “Here’s the novel. Now the first thing I want you to do is not read it.”)
Creating an Original Story for “Chanticleer”
So Ken and Marc holed up in an office at Disney Feature Animation for months, doing character sketches and playing with various story ideas. The first thing they did was abandon all the work that the studio had done previously on “Chanticleer.” Their hope was that — by getting a fresh start — they might be able to come up with something original: a light-on-its-feet satiric cartoon comedy. Something similar to Frank Loesser’s 1961 Broadway hit, “How to Succeed in Business Without Really Trying” — a show that made a lot of clever, pointed jokes but never put them across in a mean spirited way.
Chanticleer – The Hero
The film’s hero had to be — obviously — Chanticleer, a well meaning but not terribly bright rooster. He — and all the other chickens that lived in his village — honestly did believe that the sun came up only because Chanticleer’s crowing awakened it every morning. The ladies of the village all swooned at the sight of the handsome young ***. The men in the village all wanted to be his best friend. (Think of Chanticleer as a kinder, gentler version of Gaston from “Beauty and the Beast.”)
In fact, Chanticleer is so well liked that the people of the village decide to elect him Mayor. Naturally, all that power goes to his somewhat empty head. So Chanticleer starts nagging the hens to produce more eggs … which — of course — annoyed the ladies.

Reynard – The Villain
Enter the villain: Reynard the Fox. A shady character in a battered top hat, Reynard has a pencil thin mustache and continental charm. But behind those smooth words and those heavily lidded eyes, this fox is nothing more than a slick con artist — always playing the angles, always on the make.
The Plot of “Chanticleer”
Quickly sizing up Chanticleer’s sleepy village as a fruit — ripe for the plucking, Reynard sweet-talks some of the ladies of the village just so he can learn the lay of the land. The fox quickly ascertains that the chickens are unhappy under the rooster’s stern leadership and that the hens long to have a little fun.
That’s all Reynard has to hear. He slips out of town, only to return the very next day with his dark carnival. Run entirely by creatures of the night (owls, bobcats, moles, etc.) and birds of prey (vultures), the villagers have never seen anything like it. So the chickens stay up all night — singing, dancing and playing games of chance. When morning comes, the hens are entirely too tired to lay any eggs.
Chanticleer views the chickens’ behavior as civil disobedience, as a direct challenge to his authority. So he orders Reynard and his carnival to leave the village at once. The fox responds by saying that he thinks it’s time for a change in leadership in town. That’s when Reynard then announces that he’s running for mayor of the village.
Alright. I know. This doesn’t exactly sound like an award winning plot. And truth be told, it actually gets sillier from this point in: Chanticleer gets suckered into a pre-dawn duel with a Spanish fighting ***. (The Spaniard — as it turns out — is secretly working for Reynard.) Chanticleer is so busy trying not to get killed in this fight that he doesn’t notice that the sun has risen without his crowing that morning.
After the fight, Chanticleer realizes that he’s been a complete ass. He doesn’t control the sun anymore than he can control the other chickens in his village. Yet — because of his sincerity and newly humble nature — the villagers find it in their hearts to forgive him.
Working together, Chanticleer and the rest of the chickens rid the town of Reynard and his dark carnival. From that point forward, Chanticleer becomes the kind, good-hearted, thoughtful leader that the villagers had always hoped he’d be. Every morning, he still crows — not to wake the sun, mind you. But to wake his friends so that they can begin yet another day in their beautiful little French town.
Character Designs and Concept Sketches
Yes. Again, I know. The story sounds silly. Far too thin to support a feature length film. But what you haven’t seen are all the great characters Marc and Ken came up with to people this odd little story. Marc drew literally hundreds of concept sketches which show beautiful French hens decked out in their turn-of-the-century finery. Each of the villagers has a hat, coat or cape. Wearing glasses or clutching canes, they stare up at you — with their bright eyes and wide smiles — out of the concept sketches and seem to scream: “Animate me!”
These stylized characters — with their wonderful period costumes and stylized comic design — would have actually helped Anderson and Davis pull “Chanticleer” off. For Marc and Ken were really hoping to do something ballsy, something original with this film. They envisioned “Chanticleer” as an animated equivalent of a French farce. Something so light on its feet and fiercely funny that you never notice the elephant sized holes in the plot.

Music and Score for “Chanticleer”
Music too would have played a huge part in this film. Marc actually planned for the entire introductory sequence of “Chanticleer” to be done in song. Characters would have entered, literally lugging scenery to help set the stage for the show. Much in the style of Howard Ashman and Alan Menken’s “Belle” opening number for “Beauty and the Beast,” the villagers would have sung about Chanticleer:
“… We love him so, ’cause he brings the sun up, you know …”
Disney to Get Out of the Animation Business
The ironic part of all this was — as Marc and Ken were laboring to create a film that would move Disney Feature Animation into the 1960s — Disney’s accountants were trying to convince Walt to stop making cartoons entirely.
I know that nowadays – when an animated feature can make way over $100 million – it must sound strange that the Walt Disney Company had ever considered getting out of the animation business. But it’s true, kids.
At the time (1960 / 1961), Disney had already produced some 17 feature length animated films. Roy tried to persuade Walt that these were more than enough toon titles to adequately stock the studio’s film library. Studies had shown that Walt Disney Productions could release a different cartoon classics (“Snow White and the Seven Dwarfs,” “Pinocchio,” “Cinderella,” et al) each year and still make a healthy profit off the old movies. So there was really no sense in the company wasting any additional moneys making new animated films.
Shut Down Animation and Create Walt Disney World – Roy’s Attempt
Walt at first strongly resisted this idea. But Roy knew just what cards to play. He had heard that his brother was toying with building another Disneyland somewhere in the United States. Roy also knew that this park — which was supposed to be at least ten times larger that the original Anaheim project — was going to be expensive.
“You’d have all the money you needed to get started on your new park,” the elder Disney suggested, “if you just shut down feature animation.”
Walt again hesitated. For this was truly a tempting offer. All the money he needed to get started on his second park. Plus the cash necessary to fund the project that Disney was really interested in in those days: audio animatronics. Never mind that old, two dimensional stuff in “101 Dalmatians” and “Sleeping Beauty.” The three dimensional animated figures that Wathel Rogers and the other guys at WED were working on — the birds, that Chinaman’s head — that was what really intrigued Walt back then.
Disney had always been a forward thinking guy. He may have loved nostalgia, but he was also eager to tackle new projects, try new things. Compared to audio animatronics, animation did seem kind of old fashioned. But did Walt really dare to shut down Disney Feature Animation?
For weeks, the younger Disney debated the idea with his elder brother, Roy. In the end, Walt just couldn’t bring himself to do it. Walt Disney Productions’ financial security had initially been built on the popularity of the company’s animated movies. To stop making these fine family films entirely would just send the wrong message to the entertainment industry. So it just didn’t seem prudent to totally pull the plug.
Walt Agrees to Scale Back Disney
But what Walt did agree to do was to try scaling back animation production at the studio. Instead of a new animated feature every two years (the pace the company had tried to meet throughout the 1950s), Disney agreed to let Roy reconfigure things so that a new toon would come out once every four years.
The trouble was the studio currently had two animated films in active development: Bill Peet’s adaptation of T. H. White’s Arthurian fantasy, “The Sword and the Stone” and Marc Davis and Ken Anderson’s “Chanticleer.” To meet Roy’s new animation business plan, one of these projects was going to have to be shut down.
Guess which movie hits the cutting room floor?
Cancelling “Chanticleer” – “Sword and the Stone” Moves Forward
Without Bill Peet, Marc Davis or Ken Anderson’s knowledge, Walt brought himself up to speed concerning the current status of both projects. He did this by slipping into the animation building after hours, going into Peet, Davis and Anderson’s offices after they’d gone home for the day and examining all the pre-production art they’d produced for “The Sword in the Stone” and “Chanticleer.
After reviewing all of the conceptual material, Disney quickly came to one conclusion: In spite of the film’s heavy reliance on magic, it looked like “The Sword in the Stone” would be the easier (read that as cheaper) of the two films to produce. It was strictly a numbers thing.
- “Sword”‘s cast was smaller and mostly human — which made its characters easier to draw.
- That film’s story — though episodic in nature — also seemed to have a bit more heart than “Chanticleer.” Wart, from “Sword”, was an underdog that an audience could care about, root for. Chanticleer was … well … a pompous, preening rooster who thought the sun only rose because he crowed every morning. This was not exactly a character that an audience could immediately be expected to warm up to.
- “Sword in the Stone” had no elaborate musical numbers to stage, nor would its characters need big name celebrities to successfully voice their parts.
The final decision seemed like a no brainer. Bill Peet’s “The Sword in the Stone” would be the safer (read this also as cheaper) of the two films to produce.
So Disney would have to pull the plug on “Chanticleer.”
Telling Davis and Anderson
Now came the tough part. Walt was fond of both Marc and Ken. He knew that these guys had labored for the better part of a year in their attempt to turn “Chanticleer” into an animated feature. But Disney just didn’t have the heart to tell them that all of their hard work was for naught, that their film wouldn’t be going into production.
In the end, Walt couldn’t bring himself to tell Davis and Anderson that “Chanticleer” was canceled. So he didn’t. He let a member of Roy’s staff — with a mumbled aside — do the dirty work for him.
The Last Pitch Meeting
Marc knew he was in trouble the moment he saw where Walt was sitting.
Normally — at pitch meetings like this — Disney liked to be down front, dead center. Walt wanted to be as close to the action as possible, ready to leap up and act out a funny bit of business or quickly point out where the project had gone off track.
But Walt wasn’t sitting down front for the “Chanticleer” meeting. He quietly took a seat at the back of the room and avoided all eye contact with Davis and Anderson. The seats in the front row? They were all taken by “Roy’s Boys” — executives who worked on the financial side of the studio.
Marc and Ken quickly exchanged worried glances. But then, gathering his courage, Davis stepped to the front of the room and began his pitch for the proposed animated film.
No sooner had the phrase: “The hero of our story is Chanticleer, a rooster…” left Marc’s lips when one of Roy’s boys muttered to his co-horts: “A chicken can’t be heroic.”
Then Marc knew. 30 seconds into his pitch, “Chanticleer” was already dead in the water. All of Davis’s wonderful character sketches. All of Ken’s beautifully rendered backgrounds. None of that stuff mattered. This movie was never going to get made.
Still Marc pressed on — hoping against hope that he could win this audience over to the idea of doing an all-animated Broadway style musical that starred a chicken. No dice. The people attending this pitch session were polite but indifferent. For they knew what Anderson and Davis didn’t: That Walt had already canceled “Chanticleer.” He just hadn’t gotten around to telling them yet.
When the session was over, those in attendance shuffled out silently — not saying a word.
That includes Walt. Especially Walt.
Fallout from the “Chanticleer” Pitch Session
A week went by and Davis nor Anderson heard nothing from nobody. They just sat in their offices, shell-shocked at how badly the “Chanticleer” pitch session had gone.
Ken’s colleagues at Feature Animation gave these two a wide berth, avoided these two veteran animators like the plague. No one wanted to be associated with a development team that had failed that miserably in a pitch session for a proposed animated feature.
Only Davis and Anderson knew that they hadn’t really failed. They were certain that “Chanticleer” — as they designed it — would have made a wonderful animated film. Sure, it would have cost a bit more to make, taken a lot longer than “Sword” to produce. But audiences would have loved the finished product.
Only this time around, there wasn’t going to be a finished product. For some reason, the accountants — not Walt — were now calling the shots at Walt Disney Studios. And that meant an ambitious, expensive animated feature like “Chanticleer” was never going to make it off the drawing board.
What hurt most was not hearing from Walt. Walt — the guy who’d so strongly encouraged them to take this approach with the material. Walt — the guy who’d seemed so eager to get a “Chanticleer” movie made. Walt — the guy who sat in the back of that pitch session and didn’t say a word.
For a week, Marc waited by the phone — hoping that his boss would call and explain what the hell was happening. Why Roy’s Boys were suddenly deciding which features Disney’s animators could and couldn’t make.
Finally, the phone did ring. And — yes — it was Walt. But there was no explanation. No apology. Just a job offer.
Davis Gets a Job Offer at WED – No Mention of “Chanticleer”
“Marc,” Walt said, “Those guys at WED aren’t very good at staging gags. People have been complaining that Disneyland’s shows have gotten kind of humorless. Do you think you could go over to Glendale and help them out?”
That was it. No “I’m sorry I let the accountants torpedo your film.” No “You and Ken did a really great job. It’s just not the right time to make this movie.” No “That was the best work you guys ever did. I’m truly sorry that we can’t make this movie.” Just “Could you go over to Glendale and help those guys out?”
So Marc — because of his strong sense of personal loyalty to Walt Disney — went over to WED and helped those guys out. And he never returned to Feature Animation.
But — In the 17 years he stayed in Glendale working at Imagineering –Davis helped create some of the greatest theme park attractions the Disney theme parks had ever seen: “The Jungle Cruise.” “The Enchanted Tiki Room.” “It’s a Small World.” “Great Moments with Mr. Lincoln.” “The Carousel of Progress.” “Pirates of the Caribbean.” “The Haunted Mansion.” “The Hall of Presidents.” “County Bear Jamboree.” “America Sings.”
All of them great shows. Each of them displaying that distinctive Marc Davis touch.
But Marc never entirely forgot about “Chanticleer.” It was — to borrow a tired phrase that almost every angler uses — “the big one that got away.” The great film that would have really put a cap on his career as a master animator.
Ah, well … It wasn’t meant to be, I guess.
“Chanticleer” Nods, Easter Eggs, and References
Mind you, this didn’t stop Davis from folding characters and concepts he created for “Chanticleer” into his work at WED. Take another look at those singing chickens in “America Sings.” Do they look familiar? They should. Those birds belting out “Down by the River Side” are modeled after the feathered French hens would who have played the chorus in “Chanticleer.”
And it wasn’t just Marc that kept trying to recycle pieces of this proposed film. His character sketches for the aborted 1960s version of “Chanticleer” were so good, they quickly become the stuff of legends around Disney Feature Animation. Artists would repeatedly go down to the morgue (Excuse me. “Animation Research Library”), pull out the full color, beautifully rendered drawings Marc made for the movie and just marvel at them.
These drawings were so good — in fact — that veteran Disney animator Mel Shaw pulled them out in 1981 to try and sell Disney management on the idea that it was finally time for the studio to make “Chanticleer.” Hoping to improve the proposed project’s chances, Shaw worked up a story treatment that stressed the rooster’s heroic qualities — making him “the most MACHO (chicken) in all of France.”
Mel also threw together an inspiring set of pastel and watercolor conceptual drawings as he tried to sell the studio on making his vision of the film. But the folks running Walt Disney Productions in the early 1980s were more cautious and conservative then “Roy’s Boys” were back in 1960. They quickly shot down the idea of the studio ever doing “Chanticleer” as a full length feature.
When word got out that Disney had once again rejected the idea of doing “Chanticleer” as an animated feature, one man rejoiced. That man’s name? Don Bluth.
Don Bluth and Aurora Productions
Two years earlier, Bluth had made a very public break from the animation operation at Walt Disney Productions. Tired of the heads of the studio constantly cutting corners, always going for the safer choices, Bluth — one of the most talented young animators Disney Studio had at the time — bailed out of Burbank. He left his cozy corporate nest, taking 15 or more of Disney’s top young animators with them.
These folks started a new animation studio, “Aurora Productions.” Their mission: to make great animated films like Walt used to do. Movies like “Pinocchio” and “Bambi.” With strong storylines and full animation. Not tired, half-hearted films like “Robin Hood” and “The Aristocats.”
“The Secret of Nimh”
Right out of the box, Aurora Productions did make a great animated film. Maybe you’ve seen it … “The Secret of Nimh?” This film has everything a hit movie should have: A solid, moving story with superb animation. Characters you care about. Big laughs. Great action sequences. A beautiful score.
Yep, “The Secret of Nimh” had everything that a hit film should … everything except an audience. In spite of receiving tremendous reviews, “Nimh” really didn’t do all that well at the box office and quickly faded from sight.
But still — buoyed by those great reviews (as well as those encouraging phone calls from Spielberg and Lucas) — Bluth remained hopeful. Maybe someday — if he played his cards right — Don might get his shot at turning “Chanticleer” into a great animated film.
“Chanticleer” becomes “Rock-a-Doodle”
For — during his 10 year long tenure at the Mouse House — Bluth too had been down to the morgue (Aw … forget it!) and seen Marc’s drawings. That’s why he knew that a truly fine animated film could be pulled out of Rostand’s barnyard comedy.
10 years later, Don did get his chance at turning “Chanticleer” into a feature length animated film. And while it would be nice to report that Bluth did want Disney couldn’t: turned this French satire into a successful cartoon … that’s not exactly what happened, kids.
What went wrong? Well, for starters, Bluth’s version of “Chanticleer” — entitled “Rock-a-Doodle” — moves the story to America and turns this French vain rooster into … well .. sort of a feathered Elvis.
Then there’s the problem with the villain. Bluth knew that if he borrowed Disney’s proposed antagonist — Reynard the Fox — that it would be too obvious where he had cribbed his original source material from. So Bluth opted to create an all new villain for his “Chanticleer” cartoon: the Grand Duke (voiced by Christopher Plummer), an owl who wanted Chanticleer out of the way so that the sun would never rise again and the world would be forever shrouded in darkness.
Alright, so that’s exactly not the greatest motivation for a movie villain. There’s still lots to like about Bluth’s “Rock-a-Doodle.” Mouse fans will be pleased to hear that old Disney favorites like Phil Harris and Sandy Duncan provide voices for characters in the film. And — as a sly tribute to the original author of “Chanticleer,” Edmund Rostand — Don named the little boy/cat who drives the action in the movie Edmund.
Box Office Indifference for “Rock-a-Doodle”
Unfortunately, audiences in April 1992 (when “Rock-a-Doodle” finally made its stateside debut) weren’t feeling as kindly toward Don Bluth as I did. They greeted the film with indifference. “Rock-a-Doodle” got lousy reviews, did terrible box office and quickly sank like a stone.
So — since Don Bluth Productions turned out such a mediocre “Chanticleer” movie — that’s the end of the story, right? No one will ever again attempt an animated version of Rostand’s play, correct?
Not necessarily.
Andreas Deja
Modern Disney master animator Andreas Deja remains a huge fan of Marc Davis’ conceptual work for “Chanticleer.” In Charles Solomon’s great book about Disney animated features that never quite made it off the drawing board, “The Disney That Never Was,” (Hyperion Press, 1995), Deja is quoted as saying:
Marc designed some of the best looking characters I’ve ever seen — these characters want to be moved and used.
Deja’s obsession with this material continues. In April 2000 — as part of the “Tribute to Marc Davis” that was held at the Samuel Goldwyn Theater in Hollywood — Andreas took a few moments to show the crowd some of Marc’s drawings from “Chanticleer.” As he looked up at the images on the screen, Deja remarked:
It’s kind of sad that this movie was never produced; the studio decided to do ‘Sword in the Stone’ instead. Which is also a very good movie, but wouldn’t it have been nice to see these characters come to life? Apparently, at that time, the studio felt — according to Marc — that it would be too difficult to develop sympathy for a chicken. I don’t think so. I have sympathy for these guys.
Andreas Deja
He added, while still looking up at the pictures, “One of these days, I’ll have to sit down and do a few pencil tests of these characters — just to see them move.”
Maybe one day Disney will put together a test that finally convinces the accountants who are running the Walt Disney Company that there’s a great film to be made from Marc Davis’ “Chanticleer” conceptual material.
Here’s hoping, anyway.
Want more behind-the-scenes Disney stories? Dive deeper into the magic with Fine Tooning podcast, where Jim Hill and Drew Taylor explore animation news and history. Listen now at Fine Tooning on Apple Podcasts. For exclusive bonus episodes and even more insider content, check out Disney Unpacked on Patreon.
Film & Movies
Before He Was 626: The Surprisingly Dark Origins of Disney’s Stitch

Hopes are high for Disney’s live-action version of Lilo & Stitch, which opens in theaters next week (on May 23rd to be exact). And – if current box office projections hold – it will sell more than $120 million worth of tickets in North America.
Stitch Before the Live-Action: What Fans Need to Know
But here’s the thing – there wouldn’t have been a hand-drawn version of Stitch to reimagine as a live-action film if it weren’t for Academy Award-winner Chris Sanders. Who – some 40 years ago – had a very different idea in mind for this project. Not an animated film or a live-action movie, for that matter. But – rather – a children’s picture book.
Sanders revealed the true origins of Lilo & Stitch in his self-published book, From Pitch to Stitch: The Origins of Disney’s Most Unusual Classic.

From Picture Book to Pitch Meeting
Chris – after he graduated from CalArts back in 1984 (this was three years before he began working for Disney) – landed a job at Marvel Comics. Which – because Marvel Animation was producing the Muppet Babies TV show – led to an opportunity to design characters for that animated series.
About a year into this gig (we’re now talking 1985), Sanders – in his time away from work – began noodling on a side project. As Chris recalled in From Pitch to Stitch:
“Early in my animation career, I tried writing a picture book that centered around a weird little creature that lived a solitary life in the forest. He was a monster, unsure of where he had come from, or where he belonged. I generated a concept drawing, wrote some pages and started making a sculpted version of him. But I soon abandoned it as the idea seemed too large and vague to fit in thirty pages or so.”
We now jump ahead 12 years or so. Sanders has quickly moved up through the ranks at Walt Disney Animation Studios. So much so that – by 1997 – Chris is now the Head of Story on Disney’s Mulan.


A Monster in the Forest Becomes Stitch on Earth
With Mulan deep in production, Sanders was looking for his next project when an opportunity came his way.
“I had dinner with Tom Schumacher, who was president of Feature Animation at the time. He asked if there was anything I might be interested in directing. After a little reflection, I realized that there was something: That old idea from a decade prior.”
When Sanders told Schumacher about the monster who lived alone in the forest…
“Tom offered the crucial observation that – because the animal world is already alien to us – I should consider relocating the creature to the human world.”
With that in mind, Chris dusted off the story and went to work.
Over the next three months, Sanders created a pitch book for the proposed animated film. What he came up with was very different from the version of Lilo & Stitch that eventually hit theaters in 2002.
The Most Dangerous Creature in the Known Universe
The pitch – first shared with Walt Disney Feature Animation staffers on January 9, 1998 – was titled: Lilo & Stitch: A love story of a girl and what she thinks is a dog.
This early version of Stitch was… not cute. Not cuddly. He was mean, selfish, self-centered – a career criminal. When the story opens, Stitch is in a security pod at an intergalactic trial, found guilty of 12,000 counts of hooliganism and attempted planetary enslavement.
Instead of being created by Jumba, Stitch leads a gang of marauders. His second-in-command? Ramthar, a giant, red shark-like brute.
When Stitch refuses to reveal the gang’s location, he’s sentenced to life on a maximum-security asteroid. But en route, his gang attacks the prison convoy. In the chaos, Stitch escapes in a hijacked pod and crash-lands on Earth.


Earth in Danger, Jumba on the Hunt
Terrified of what Stitch could do to our technologically inferior planet, the Grand Council Woman sends bounty hunter Jumba – along with a rule-abiding Cultural Contamination Control agent named Pleakley – to retrieve (or eliminate) Stitch.
Their mission must be secret, follow Earth laws, and – most importantly – ensure no harm comes to any humans.
Naturally, Stitch ignores all that.
After his crash, Stitch claws out of the wreckage, sees the lights of a nearby town, and screams, “I will destroy you all!” That plan is immediately derailed when he’s run over by a convoy of sugar cane trucks.
Waking up in the local humane society, Stitch sees a news report confirming the Federation is already hot on his trail. He needs to blend in. Fast.
Enter Lilo
Lilo is a lonely little girl, mourning her parents, looking for a pet. Stitch plays the role of a “cute little doggie” because it’s a means to an end. At this point, Lilo is just someone to use while he builds a communications device.
Using parts from her toys and a stolen police radio, Stitch contacts his old gang. But Ramthar, now the leader, isn’t thrilled. Still, Stitch sends a signal.
Then he builds an army.
Stitch Goes Full Skynet
Stitch constructs a small robot, sends it to the junkyard to build bigger robots. Soon, he has an army. When Ramthar and crew arrive, Stitch’s robots surround them. Ramthar is furious, but Stitch regains command.
Next, Stitch sets his robotic horde on a nearby town. Everything goes smoothly until a robot targets the hula studio where Lilo is dancing. As it lifts her in its claw, Stitch has a change of heart. He saves her.
From here, the plot begins to resemble the Lilo & Stitch we know today. Sort of.
The Ending That Never Was
In Sanders’ original version, it’s not Captain Gantu who kidnaps Lilo, but Ramthar. And when the Grand Council Woman comes to collect Stitch, Lilo produces a receipt from the humane society.
“I paid a $4 processing fee to adopt him. If you take Stitch, you’re stealing.”
The Grand Council Woman crumples the receipt and says, “I didn’t see it.”
Nani chimes in: “Well, I saw it.”
Then Jumba. Then one of Stitch’s old crew. Then a hula girl. And finally, Pleakley pulls out his CCC badge and says:
“Well, I am Pleakley Grathor, Cultural Contamination Control Agent No. 444. And I saw it.”
Pleakley saves Stitch.


How Roy E. Disney Made Stitch Cuddly
Ultimately, this version of Lilo & Stitch was streamlined. Roy E. Disney believed Stitch shouldn’t be nasty. Just naughty. And not by choice – he was designed that way.
Which is how Stitch became Experiment 626. A misunderstood creation of Jumba the mad scientist, not a hardened criminal with a vendetta.
The rest, as they say, is history.

Ricardo Montalbán’s Lost Role
Here’s a detail that even hardcore Lilo & Stitch fans may not know: Ricardo Montalbán—best known as Mr. Roarke from Fantasy Island and Khan Noonien Singh from Star Trek II: The Wrath of Khan—was originally cast as the voice of Ramthar, Stitch’s second-in-command in this early version of the film. He had already recorded a significant amount of dialogue before the story was reworked following Roy E. Disney’s guidance. When Stitch evolved from a ruthless galactic outlaw to a misunderstood genetic experiment, Montalbán’s character (and much of the original gang concept) was written out entirely.
Which is kind of wild when you think about it. Wrath of Khan is widely considered the gold standard of Star Trek films. So yes, for a time, Khan himself was supposed to be part of Disney’s weirdest sci-fi comedy.
Stitch’s Legacy (and Why It Still Resonates)
Looking back at Stitch’s original story, it’s wild to think how close we came to getting a very different kind of movie. One where our favorite blue alien was less “ohana means family” and more “I’ll destroy you all.” But that transformation—from outlaw to outcast to ohana—is exactly what makes Lilo & Stitch so special.
So as the live-action version prepares to hit theaters, keep in mind that behind all the cuddly merch and tiki mugs lies one of Disney’s strangest, boldest, and most hard-won reinventions. One that started with a forest monster and became a beloved franchise about found family.
June 26th is officially Stitch Day—so mark your calendar. It’s a good excuse to celebrate just how far this little blue alien has come.
Film & Movies
How “An American Tail” Led to Disney’s “Hocus Pocus”

Over the last week, I’ve been delving into Witches Run Amok, Shannon Carlin’s oral history of the making of Disney’s Hocus Pocus. This book reveals some fascinating behind-the-scenes stories about the 1993 film that initially bombed at the box office but has since become a cult favorite, even spawning a sequel in 2022 that went on to become the most-watched release in Disney+ history.
But what really caught my eye in this 284-page hardcover wasn’t just the tales of Hocus Pocus’s unlikely rise to fame. Rather, it was the unexpected connections between Hocus Pocus and another beloved film—An American Tail. As it turns out, the two films share a curious origin story, one that begins in the mid-1980s, during the early days of the creative rebirth of Walt Disney Studios under Michael Eisner, Frank Wells, and Jeffrey Katzenberg.
The Birth of An American Tail
Let’s rewind to late 1984/early 1985, a period when Eisner, Wells, and Katzenberg were just getting settled at Disney and were on the hunt for fresh projects that would signal a new era at the studio. During this time, Katzenberg—tasked with revitalizing Disney Feature Animation—began meeting with talent across Hollywood, hoping to find a project that could breathe life into the struggling division.
One such meeting was with a 29-year-old writer and illustrator named David Kirschner. At the time, Kirschner’s biggest credit was illustrating children’s books featuring Muppets and Sesame Street characters, but he had an idea for a new project: a TV special about a mouse emigrating to America, culminating in the mouse’s arrival in New York Harbor on the same day as the dedication of the Statue of Liberty in 1886.

Katzenberg saw the patriotic appeal of the concept but ultimately passed on it, as he was focused on finding full-length feature projects for Disney’s animation department. Kirschner, undeterred, took his pitch elsewhere—to none other than Kathleen Kennedy, Steven Spielberg’s production partner. Kennedy was intrigued and invited Kirschner to Spielberg’s annual Fourth of July party to pitch the idea directly to the famed director.
Spielberg immediately saw the potential in Kirschner’s idea, but instead of a TV special, he envisioned a full-length animated feature film. This project would eventually become An American Tail, a tribute of sorts to Spielberg’s own grandfather, Philip Posner, who emigrated from Russia to the United States in the late 19th century. The film’s lead character, Fievel, was even named after Spielberg’s grandfather, whose Yiddish name was also Fievel.
Disney’s Loss Becomes Universal’s Gain
An American Tail went on to become a major success for Universal Pictures, which hadn’t been involved in an animated feature since the release of Pinocchio in Outer Space in 1965. Meanwhile, over at Disney, Eisner and Wells weren’t exactly thrilled that Katzenberg had let such a promising project slip through his fingers.
Not wanting to miss out on any future opportunities with Kirschner, Katzenberg quickly scheduled another meeting with him to discuss any other ideas he might have. And as fate would have it, Kirschner had just written a short story for Muppet Magazine called Halloween House, about a boy who is magically transformed into a cat by a trio of witches.
The Pitch That Sealed the Deal
Knowing Katzenberg could be a tough sell, Kirschner went all out to impress during his pitch. He requested access to the Disney lot 30 minutes early to set the stage for his presentation. When Katzenberg and the Disney development team walked into the conference room, they were greeted by a table covered in candy corn, a cauldron of dry ice fog, and a broom, mop, and vacuum cleaner suspended from the ceiling as if they were flying—evoking the magical world of Halloween House.
Katzenberg was reportedly unimpressed by the theatrical setup, muttering, “Oy, show-and-tell time” as he took his seat. But Kirschner knew exactly how to grab his attention. He started his pitch with the fact that Halloween was a billion-dollar business—a figure that made Katzenberg sit up and take notice. He listened attentively to Kirschner’s pitch, and by the time the meeting was over, Katzenberg was convinced. Halloween House would become Hocus Pocus, and Disney had its next big Halloween film.
A Bit of Hollywood Drama
Interestingly, Kirschner’s success with Hocus Pocus didn’t sit well with his old collaborators. About a year after the film’s release, Kirschner ran into Kathleen Kennedy at an Amblin holiday party, and she wasted no time in expressing her disappointment. According to Kirschner, Kennedy said, “You really hurt Steven.” When Kirschner asked how, she explained that Spielberg and Kennedy had given him his big break with An American Tail, but when he came up with the idea for his next film, he brought it to Disney rather than to them.
Hollywood can be a place where loyalty is valued—or, at least, perceived loyalty. At the same time, this was happening just as Katzenberg was leaving Disney and partnering with Spielberg and David Geffen to launch DreamWorks SKG, which only added to the tension. Loyalty, as Kirschner found out, can be an abstract concept in the entertainment industry.
A Halloween Favorite is Born
Despite its rocky start at the box office in 1993, Hocus Pocus has gone on to become a beloved part of Halloween pop culture. And, as Carlin’s book details, its success helped pave the way for more Disney Halloween-themed projects in the years that followed.

As for why Hocus Pocus was released in July of 1993 instead of during Halloween? That’s a story for another time, but it has something to do with another Halloween-themed project Disney was working on that year—Tim Burton’s The Nightmare Before Christmas—and Katzenberg finding himself in the awkward position of having to choose between keeping Bette Midler or Tim Burton happy.
For more behind-the-scenes stories about Hocus Pocus and other Disney films, be sure to check out Witches Run Amok by Shannon Carlin. It’s a fascinating read for any Disney fan!
And if you love hearing these kinds of behind-the-scenes stories about animation and film history, be sure to check out Fine Tooning with Drew Taylor, where Drew and I dive deep into all things movies, animation, and the creative decisions that shape the films we love. You can find us on your favorite podcast platforms or right here on limegreen-loris-912771.hostingersite.com.
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