This article is an adaptation of an original Jim Hill Media Four Part Series “The ExtraTERRORestrial Files” (2000).

It was the attraction that was supposed to be the next big thing for the Disney theme parks. The show that would change forever how guests would think about the Mouse by mixing in-theater effects with 3D sound to create high-tech terror.

At least that was what was supposed to happen. But — instead of becoming a franchise attraction like Space Mountain, with different versions of the ride being built in Anaheim, Orlando, Tokyo and Paris — only one version of this Tomorrowland show ever made it off the drawing board.

“Alien Encounter.” Eight years after this hi-tech horror show first opened — then quickly closed for a mysterious six month revamp — this Disney World attraction still remains highly controversial in theme park circles. Many WDW fans consider this intense show to be the best thing WDI’s ever done. Other Disneyana enthusiasts — particularly those with small children — think that this horror show is horrible. They argue that something this scary just doesn’t belong in the Magic Kingdom.

Well, if you thought that “Alien Encounter” — the attraction — was scary … wait ’til you hear the terrifying behind-the-scenes tale of how this troubled Tomorrowland show was creates.

It begins on a dark night … where a dark man waits … with a dark purpose …

No. Wait. My mistake. That’s “Aladdin.”

Michael Eisner’s Plan for Theme Park Attendance

The “Alien Encounter” story actually begins back in September of 1984, when former Paramount studio head Michael Eisner first took control of Walt Disney Productions. Upon entering the Mouse House, one of Eisner’s first goals was to boost sagging attendance levels at the company’s theme parks. While it was obvious that Disney had a lock on the family audience, Michael believed that the Mouse’s parks lacked teen appeal. He based this opinion on his teenage son, Breck, who — when asked by his dad to join him a familiarization tour of Disneyland — reportedly said “That place is lame, Dad.”

Fearing that his son spoke for teens everywhere, Eisner quickly commissioned a marketing survey. Teenagers exiting Disneyland and the Magic Kingdom at Walt Disney World were asked what they thought the Mouse’s theme parks were missing. These teens reportedly said that they wanted more thrill-based attractions in the Disney parks, similar to what they could find at the “Six Flags” parks and Universal Studios.

Something radical to cut through all the sweetness.

With the results of this survey in hand, Eisner ordered WDI to immediately begin development of several radical new shows that could be added to the Disney theme parks. Buoyed by the acclaim “Star Tours” had received when that simulator ride first opened at Disneyland in January 1987, the Imagineers toyed with the idea of bringing a few more of 20th Century Fox’s sci-fi creatures on board at the company’s theme parks.

But these wouldn’t be George Lucas’s cute and cuddly “Star Wars” creations. The Imagineers wanted the black and slimy, acid drooling monsters from the hugely popular “Alien” movie series.

Bringing “Alien” to Disney Parks

Strange but true, folks. Using the story and settings from the first “Alien” film as a starting point, the Imagineers cooked up a concept for a hi-tech interactive attraction they called “Nostromo.” On this proposed attraction, visitors would have rolled through the darkened corridors of the Nostromo — the spaceship Ripley (Sigourney Weaver) piloted in the first “Alien” film — riding inside of heavily armored vehicles. Armed with laser cannons, these folks were supposedly on a rescue mission. Their goal was to find the missing members of Nostromo’s crew as well as rid the spaceship of all alien intruders.

“Nostromo” certainly was a radical new idea for a Disney theme park attraction. Perhaps too radical. In the end, WDI opted not to go forward with the “Alien” ride project. Why for? Well, while they recognized that “Nostromo” would have been a thrilling addition to any theme park, certain senior members of the Imagineering staff voiced concerns that any ride that featured the “Alien” monsters might be too dark and intense for Disney’s family-based audience. These same Imagineers were also troubled by the image of children blasting space monsters with laser cannons. “Walt would never have approved of a ride like this,” they grumbled. So WDI’s first stab at an “Alien” attraction ended up being blown out an airlock. This show concept never made it off the drawing board.

Well, even though “Nostromo” was a no go, some good did eventually come out of the aborted attraction. 13 years after work on the interactive “Alien” ride-thru show had been halted, Tomorrowland finally got its laser-cannon, alien-blasting attraction … but in a much more family friendly form. WDW’s “Buzz Lightyear Space Ranger Spin” uses many of the concepts that the Imagineers created for their first “Alien” show.

Plus all the development work WDI did on the proposed “Nostromo” attraction did make Disney executives aware of the inherent in-park value of the “Alien” monsters. So the Mouse decided to license 20th Century Fox’s characters for use in its theme parks. Ripley and the “Alien” monsters were featured prominently in the “Great Movie Ride” when that attraction opened at the Disney-MGM Studios Theme Park in May 1989. But except for the first few years of the Fox licensing deal that was the extent of Disney’s use of the “Alien” characters in their theme parks.

Updating “Mission to Mars”

A year or so later, some youngish Imagineers were wondering what to do with “Mission to Mars.” Eisner had tasked them to come up with a thrilling new replacement for this lame old Tomorrowland show. He wanted something just as exciting as “Star Tours,” but in a sit-down theater setting.

Just down the hall, another group of new Imagineering employees were looking for ways to use a 3D sound system Disney had just developed. A small post-show attraction at Disney-MGM Studio’s “Monster Sound Show” — where guests were exposed to auditory illusions like too-close haircuts and arrows whizzing by their ears — was the first use, and it hinted at the system’s possibilities. But these Imagineers dreamed of doing something bigger with 3D sound. Maybe building a whole show around the cutting edge system, even.

Inevitably, the “Mission to Mars” team met up with the 3D sound system guys. Then someone remembered that Disney had licensed the monsters from “Alien” for theme park use. Mashing all three of these ideas together, this young enthusiastic group of Imagineers began mapping out plans for an attraction that they hoped would change the way people thought about Disney theme parks forever …

“Alien Encounter” Project

The Imagineers had decided to go for broke.

This being WDI’s first real attempt at a horror-based attraction, the “Alien Encounter” project team didn’t want to just frighten their audience. They wanted to break through the fourth wall and really assault the guest’s senses. That’s why they decided to push the envelope when it came to the proposed show’s use of in-theater effects.

Picture this: The audience sit in the darkened “Mission to Mars” theater. They’ve told that the monster from the “Alien” movies is loose in the building. They can hear the creature creeping up behind them. They can feel its drool dribbling onto their clothes. And as the monster’s tongue begins flicking through the hair on the back on their head … AIEEE!

All these atmospheric elements that WDI wanted to use to make “Alien Encounter” a sensory break-through show may sound cutting edge and expensive. In truth, they were all low-tech effects that were incredibly easy to do. The sensation that the monster is right behind the audience member, breathing down their neck? Simple. That’s just warm, moist air being blown through a hole in the guest’s headrest — synchronized to raspy breathing sounds on the show’s soundtrack. That dribble of monster drool? That’s less that a teaspoon of warm water — dripped from a precisely positioned pipe, hidden high in the ceiling of the theater. The monster’s tongue, flicking through the guest’s hair? That’s a single strand of plastic coated wire, that quickly pokes out of the headrest and lightly brushes the guest’s hair. All ingenious illusions, it’s true. But — more to the point — they were in-theater effects that could be produced on a bargain basement budget.

Keeping the installation costs down of their proposed new Tomorrowland show was one of the “Alien Encounter” team’s main goals. With the hopes of impressing Eisner with their ingenuity, these Imagineers deliberately designed “Alien Encounter” so that it could be staged in the pre-existing “Mission to Mars” theaters with minimal structural changes to the show building. If all went according to plan, Disney could get a brand new cutting edge attraction at cut-rate prices. Best of all, WDI would finally give Eisner what he’d been begging for all these years: a Disney theme park attraction that had some real teen appeal.

On paper, it looked like this idea couldn’t miss. By combining all these in-theater effects and the “Alien” movie series mythology, Imagineering wouldn’t just be creating a thrilling new show for the “Mission to Mars” theater. They would be moving the Disney theme park experience to a whole new level. This time around, guests wouldn’t just passively sit, watching a show. They’d feel like they were right in the middle of the action.

When Eisner heard the pitch for “Alien Encounter,” he loved the idea. He immediately saw the show as a franchise, an attraction that the Disney Company could install at each of its theme parks worldwide. He quickly okayed development of the project, with the hope that “Alien Encounter” would be ready in time to serve as the centerpiece of Disneyland and WDW’s long overdue Tomorrowland overhauls which were tentatively scheduled to get underway in the early 1990s.

The young Imagineers immediately threw themselves into their work. They quickly created a prototype chair for the “Alien Encounter” attraction that featured hidden speakers in its headrest. VIPs touring WDI during this period were often treated to a demonstration of Disney’s 3D sound system. They vividly recall being strapped into the chair — with the “Alien Encounter” test soundtrack playing through the speakers — squirming helplessly as a monster snuck up behind them.

The demo version of “Alien Encounter” proved to be a hit with WDI visitors. Even so, those same senior Imagineers who had earlier shut down the “Nostromo” project began whispering in Eisner’s ear about their concerns for the new “Alien” project. They still worried that a show built around a creature as frightening as 20th Century Fox’s “Alien” monster didn’t belong in a Disney theme park.

Xenomorph

In response, the “Alien Encounter” team insisted that their proposed attraction had to be built around 20th Century Fox’s monster. Their argument was simple: by using a character that most theme park visitors were already familiar with, the Imagineers didn’t have to waste precious showtime on needless exposition. In-park surveys showed that the average Disneyland guest already knew who the “Alien” monster was. Upwards of 80% of those polled had seen one or more of the films in the series.

This — the Imagineers argued — was the added bonus of using the monster from the “Alien” film series for their proposed attraction. Guests who’d seen the “Alien” movies and liked them would rush to see an attraction based on the series. Those Disney theme park visitors who hadn’t cared for the movies would just steer clear of the new show. It was a win-win situation.

Having listened to both arguments, Eisner sided with the “Alien Encounter” team. Recalling the boffo business Disneyland did when “Star Tours” opened, he reasoned that another attraction based on a popular sci-fi film series could have a similar impact on attendance. Besides, having a direct tie-in to 20th Century Fox’s movies would make “Alien Encounter” that much easier to promote. It seemed like the logical choice to Eisner.

This news appalled the senior Imagineering staff. They were horrified at the thought of the “Alien” movie monster starring in a Disney theme park attraction. Since Eisner hadn’t heeded their counsel, these Imagineers decided to appeal to a higher authority: George Lucas.

Working with George Lucas

At the time, Lucas was working closely with Walt Disney Imagineering. He was helping WDI finalize plans for the “Indiana Jones Adventure,” a ground-breaking new attraction that the Imagineers hoped to install at Disneyland’s Adventureland in the mid-1990s. Given Lucas’s extensive experience with special effects and sound effects, he and his staff at ILM were also doing some consulting on the “Alien Encounter” project.

What is known is that these senior Imagineers discreetly approached Lucas and voiced their concerns about “Alien Encounter” being too intense for small children. George allegedly listened politely, then agreed that 20th Century Fox’s movie monster probably didn’t belong in a Disney theme park. Lucas promised to talk to Eisner about the proposed attraction, and then …

New Alien-Monster

A few days later, Eisner called a meeting with the “Alien Encounter” production team. He announced that he’d had a change of heart and no longer believed the show should be built around 20th Century Fox’s movie monster. Eisner went on to say that he felt that the “Alien” monster was just too scary to serve as the central character of a Disney theme park attraction. He then said — while he appreciated all the hard work the Imagineers had put into the Fox monster version of the show — he was certain that WDI could come up with a monster of its own that would be just as good. One not quite as frightening as the first monster was, mind you, but something that would still work within the confines of the show.

Oh … and one other thing Eisner mentioned: George Lucas would now be acting as an unofficial producer on the “Alien Encounter” project.

While the senior Imagineers were secretly thrilled with this news, the “Alien Encounter” team was aghast. Rework the show so that it no longer featured the movie monster? Was that possible? Would “Alien Encounter” still work under these conditions? And why was Lucas suddenly riding herd on the project?

It was at this precise moment that many folks at WDI believe that “Alien Encounter” went off track. By not making use of 20th Century Fox’s well known monster, the show suddenly lost its hook. Without having the easily recognizable “Alien” creature driving the action of the show, the attraction’s storyline became harder for the average theme park guest to follow. The Imagineers would now have to make sure that the audience understood exactly what their new monster was capable of doing before they turned off the lights. Otherwise, the guests would just sit there in the dark, having no idea what was going on around them.

Since the initial concept for the “Alien Encounter” show had now been creatively compromised, many at WDI felt that Imagineering should have pulled the plug on the project. But Eisner was still so enthusiastic about the idea of Disney doing a “monster-in-the-dark” show. He seemed downright eager to give the Imagineers all the money they needed to develop all those special in-theater effects. And WDI did want to keep the boss happy.

So the Imagineers reluctantly began to revamp “Alien Encounter.” But — before they started on a new version for the show — one of the first things they did was called Disney’s publicity department. The Imagineers then asked the PR people to return all “Alien Encounter” pre-production art they had been given to help promote the proposed attraction. The reason the Imagineers did this? All that artwork was from the original version of “Alien Encounter,” which prominently featured 20th Century Fox’s movie monster.

Disney’s PR department ignored WDI’s request. In fact, they continued to use that “Alien Encounter” pre-production artwork — which clearly showed 20th Century Fox’s monster bursting out of the tube at the center of the proposed attraction — to promote the show for the next two years.

Developing the “Alien Encounter” Story

The Imagineers then turned their attention to producing a new script for “Alien Encounter.” For months, they labored — trying to come up a new plot line that audiences could grasp quickly. Finally, they settled on the ‘XS Tech’ scenario — where a sinister alien corporation tries to sell teleportation equipment to the people of Earth … when something goes horribly wrong! Admittedly, this version wasn’t nearly as much fun as the original 20th Century Fox’s “Alien” based story. But the Imagineers hoped that the show’s innovative use of in-theater effects would still put “Alien Encounter” across to the Disney theme park audience.

Eisner — who reportedly really enjoyed the jabs at greedy corporations the Imagineers slipped into this version of the script — okayed the ‘XS Tech’ scenario. Lucas also gave his approval of the new storyline. So WDI threw together a production team and gave the project a preliminary budget. With that, work on ‘Alien Encounter’ officially got underway in the fall of 1992.

The “Alien Encounter” Team

Given the multi-media aspect of the show, lots of individual pieces had to be put together before Imagineering knew if “Alien Encounter” was actually going to work. Academy Award nominee Jeffery Jones, comic Kevin Pollak and TV favorite Kathy Najimy were hired to play XS Tech employees for the film vignettes to be featured in the attraction. Elaborate foley sessions were staged to record the numerous 3D sound effects used in the show. AA figures for the pre-show, as well as the two “Mission to Mars” theaters, were built at WDI’s Tujunga facility.

Imagineering Troubles

As work continued on “Alien Encounter,” Imagineers assigned to the project kept wondering when George Lucas was going to get actively involved with the show. During the development of “Star Tours” and the “Indiana Jones Adventure,” Lucas had played a very active part in the creative process on these attractions. But on “Alien Encounter,” Lucas offered very little input. After attending a few initial story meetings, he pretty much left the Imagineers working on the show alone. For all intents and purposes, George was the absentee landlord of this attraction, its producer in name only.

Now, it’s crucial to understand that — while “Alien Encounter” was actually in production — the Imagineering division of the Walt Disney Company was going through one of the worst periods in its corporate history. Euro Disneyland has just opened and was hemorrhaging money. The Westcot and Port Disney projects had stalled. And Disney management was putting tremendous pressure on the division to cut staff and contain costs.

So WDI was hit by wave after wave of layoffs, which left the remaining staff depressed and demoralized. Then Imagineering management — in a further attempt to keep costs down — decided to cut back on in-house testing on work-in-progress attractions.

This last bit of news terrified the “Alien Encounter” production team. WDI had never put together a theme park attraction that was as complicated as “AE” was. For this show to succeed, video clips, binaural sound, in-theater physical effects, and audio animatronic figures would all have to work in perfect synchronization. Without that split second blending of multimedia technology, “Alien Encounter” would be a hopelessly jumbled mess.

To avoid this sort of disaster, the Imagineers needed as much time as possible to run tests on the “Alien” attraction at WDI headquarters in Glendale, CA. At least there — if they ran into problems — the “Alien Encounter” team would have other talented Imagineers right on hand to help them quickly debug the attraction.

WDI management wouldn’t hear of it. They insisted that — after the physical pieces of “Alien Encounter” were completed — they were to be immediately shipped out to the field for installation. After the equipment was loaded into the “Mission to Mars” show building, then the “Alien Encounter” team could make all necessary adjustments to make the show succeed.

The “Alien Encounter” team begged for more time, but WDI management turned a deaf ear to their pleading. They couldn’t be bothered with the production staff’s complaints that their show wasn’t getting enough advance in-house testing. The heads of Imagineering were far more concerned with determining which Disney theme park would get the “Alien Encounter” attraction first.

Disneyland – “Tomorrowland 2055”

Almost from the inception of the project, it had been assumed that the “Alien Encounter” show would open at Disneyland first as part of the “Tomorrowland 2055” project.

“Tomorrowland 2055.” Sigh. Just mentioning the name of this proposed Disneyland redo is enough to send some Imagineers into a spiraling depression. Championed by veteran Imagineers Bruce Gordon and Tony Baxter, “Tomorrowland 2055” wouldn’t have just been a simple retheming of this side of the park. But rather, a elaborate rethinking of the whole Tomorrowland concept.

“Tomorrowland 2055” Concept

Picture Disneyland in 2055. A time when a trip into the vast reaches of outer space is no big deal, like strolling ’round the block. An age when we take for granted that there’s intelligent life elsewhere in the universal. How do we know for sure? Because quite of a few of these extraterrestrials have made the star trek to Anaheim and have set up shop here right in Tomorrowland.

I mean, take a gander at what used to be the Carousel of Progress. No, that’s not a spinning electronics trade show. That, my friend, is a full-sized flying saucer that’s vaguely reminiscent of the Mother Ship from “Close Encounters of the Third Kind.” Were you to wander up that gangplank, you could sample the out-of-this-world entertainment presented at “Plectu’s Fantastic Intergalactic Review.”

Overhead, shiny steel catwalks allow guests access to a whole new level of Tomorrowland shops and restaurants. On the ground, odd crystalline shapes that glowed brightly and weirdly shaped other-worldly plants would have given this side of the park a truly exotic feel.

“Tomorrowland 2055” would have become a real showplace at Disneyland. It could have set a whole new standard for theming and storytelling at the Anaheim park by taking guests on a fantastic trip to the future. But what do we get instead? An economy class ticket to “Imagination and Beyond” aboard Tomorrowland 1998.

Sigh.

Now do you understand why Imagineers get depressed when you bring up “Tomorrowland 2055?”

Budget Cuts to “Tomorrowland 2055”

Don’t get me wrong, folks. Baxter and his “Imagination and Beyond” team did do the best they could with the money they had. And they did create a dazzling new entrance to Disneyland’s Tomorrowland by bringing Disneyland Paris’s Orbitron over to Anaheim, placing it just off the hub and framing it with that rockwork.

But the loss of “Tomorrowland 2055” still pains the Imagineers. Mostly, because this Disneyland redo seemed like a done deal. So much so that Disneyland actually closed its “Mission to Mars” attraction in November 1992 to make ready for the supposedly soon-to-begin radical revamp of this side of the park.

The Imagineers even designed a new art deco exterior for the show building that was to house the Anaheim version of “Alien Encounter.” (Those of you lucky enough to see “Theme Park Design: The Architecture of Reassurance” exhibit during its nationwide tour a year or so ago may recall the model for Disneyland’s “Alien Encounter” show building. Its chief design feature was the stylized sculptures of oppressed workers that served as support columns for the exterior of the attraction. Insert your own over-worked Disneyland employee joke here.)

Sadly, Disneyland’s long planned “Tomorrowland 2055” project hit an unexpected snag in early 1993 when the Euro Disneyland resort began hemorrhaging money. Suddenly concerned about containing cost in all corners of the Disney Company, Eisner reportedly balked at the estimated cost of the elaborate Anaheim redo. Though Michael really liked a lot of the concepts WDI had cooked up, he just couldn’t stomach “Tomorrowland 2055″‘s projected price tag. At least not then. So he ordered Tony’s team to scale back their plans until they came up with something more affordable for Anaheim. All that redesign work pushed the start of construction on Disneyland’s new Tomorrowland back from Fall 1994 to Spring 1997.

Remnants of “Tomorrowland 2055”

The loss of “Tomorrowland 2055” for Disneyland remains a real sore point with many Imagineers, particularly since Eisner came so close to actually greenlighting the project. How close? The next time you’re at Disneyland, go into the Tomorrowland Terrace and look up at the ceiling. Pretty cool, huh?

This ceiling was actually done as a test for “Tomorrowland 2055,” to see if the wild palette of colors and shapes WDI proposed using on this part of the park would work. A similar test was done on the old “Mission to Mars” show building, where one stylized window was retrofitted onto the exterior of the attraction.

Tests were also made for the atmospherics that would have been featured in “Tomorrowland 2055.” Bruce Gordon commissioned a new soundtrack for the proposed revamp of the park. This futuristic music wittily combined old Tomorrowland favorites like “Miracles and Molecules” and Buddy Baker’s “Monorail March” with memorable Epcot tunes like “It’s Fun to Be Free.” Bruce even got this recording played regularly in Disneyland in the mid-1990s. The downside was that the only place you could really hear the entire “Tomorrowland 2055” soundtrack was if you stood inside the Tomorrowland men’s room for an hour or so. Which made it kind of tough for female Disneyana fans to check out the new tunes. But I digress …

The ceiling, that window, and Bruce’s soundtrack music weren’t the only pieces of “Tomorrowland 2055” that actually made it into Disneyland. Take a look to the Moonliner. A recreation of that 1950s Tomorrowland icon also factored heavily into “2055”‘s design plans. But not as some dinky drink dispenser. Picture that slick looking retro-rocket being three times as high as it is now, towering over Tomorrowland.

The Imagineers were so certain that the Moonliner would make a cool icon for “Tomorrowland 2055” that they actually had a logo made up for this Disneyland redo project that prominently featured the sleek finned spaceship. This image was then slapped on “Tomorrowland 2055” production team jackets, t-shirts, and coffee mugs.

These in-house WDI promotional items for “Tomorrowland 2055” have now become highly prized items among Disneyana collectors. The Imagineers? They really don’t seem to like seeing this stuff. It just brings back too many painful memories of a great thing that almost happened.

Sigh.

“Alien Encounter” at Walt Disney World

Enough about the tomorrow that never came … let’s get back to the saga of “Alien Encounter,” shall we?

The delay of Disneyland’s Tomorrowland redo meant that — by default — “Alien Encounter” would open in Florida first. Disney’s sensory horror attraction would have its world premiere in the Fall of 1994 at WDW’s Magic Kingdom. The show would be the last thing to open as that park completed its own year-long rehab of its Tomorrowland section.

This change of plans also meant that it would be a year or more before serious work would continue on “Alien Encounter.” That’s why the team at WDI that originally dreamed up the project moved on to other assignments. In the interim, Eisner began to have real concerns about whether or not this proposed Tomorrowland show would be too scary for the typical Disney theme park guest to handle. So he ordered WDI to assign a new team of writers to the “Alien Encounter” project deliberately lighten the show up a bit, add a few laughs to the attraction.

This these Imagineers did. Which made Eisner happy. The downside is that these new gags significantly weakened the show’s story. But that wouldn’t become apparent ’til things were almost too far along at WDW’s Magic Kingdom.

Speaking of which … Walt Disney World senior staff was thrilled when they learned that the Florida park would get to premiere this ambitious new attraction. That’s why WDW’s publicity department pulled out all the stops to promote “Alien Encounter.” This office created a clever series of teaser ads that made the soon-to-open show sound like the scariest thing that had ever been staged in a Disney theme park. WDW management was so certain that the attraction would be a hit with the public that they ordered up a ton of “Alien Encounter” souvenir merchandise.

Exterior work on the old “Mission to Mars” show building was completed by August. WDI’s installation team had “Alien Encounter”‘s hardware loaded in by late October. All that was left for Imagineering to do was a few weeks of on-site “test and adjust” work on the attraction. Then they’d turn “Alien Encounter” over to the operations staff at WDW’s Magic Kingdom.

That was the plan, anyway. WDI spend the first part of November training the opening crew for “Alien Encounter.” They’d then run a few test audiences through the attraction … just to make sure that everything worked the way it was supposed to. With any amount of luck, “Alien Encounter” would be up and running by late November and the California-based Imagineering installation team could be back home in time for Thanksgiving.

Too bad it didn’t quite work on that way.

The Team That Built “Alien Encounter”

But — up until that point — everything about this Tomorrowland attraction seemed to be right on track. After all, Disney had its “A Team” working on its “ExtraTERRORestrial Alien Encounter” show.

I mean, listen to the folks that the Mouse had riding herd on the original version of WDW’s “AE” show:

Tom Fitzgerald, Senior Vice President of Theme Park Productions. Tom had had a hand in the creation of numerous Disney theme park attractions that successfully combined film elements with audio animatronic figures. Prior to “Alien Encounter,” Fitzgerald had helped produce “Star Tours,” “Jim Henson’s Muppetvision 3D” as well as “From Time to Time.” So Tom certainly seemed up for the “AE” challenge.

Then there was Eric Jacobson, Senior VP in charge of Creative Development at Walt Disney World. Name a huge new attraction that’s opened at the Florida parks in the past 10 years — “GM Test Track,” “Rock ‘n’ Roller Coaster,” etc. — and Eric’s probably had a hand in it.

Disney also recruited top notch talent to handle the film portion of WDW’s “AE” attraction. Sitting behind the camera was noted animation director Jerry Rees. Best known as the visual effects supervisor on “Tron” as well as being the director of “The Brave Little Toaster,” Rees had also helped produce another fine little film for the Disney theme parks. Do you remember the “Michael and Mickey” movie that used to run at the Disney-MGM Studios? You know, the one where Chernabog cowered before the Disney CEO and said “Sorry, Mr. Eisner. It’ll never happen again.” Jerry did that.

The Mouse then recruited a talented group of actors to appear in Rees’ “Alien Encounter” film sequences. Among these was Academy Award nominee Jeffrey Jones as Chairman Clinch, the head of X-S Tech; TV favorite Kathy Najimy as the cautious Dr. Femus and comic Kevin Pollak as Spinlock, the impatient alien marketing rep. (Special bonus for all you “AE” trivia buffs: That out-of-this-world spokesmodel you see on the video monitors in the lobby? Under all that green make-up, that’s Supermodel Tyra Banks!)

But — even with all these talented, experienced people on board the project, trying to get “AE” to succeed — there was still no getting around the flaws in “Alien Encounter”‘s badly reworked script. According to WDI insiders, the production’s first real mis-steps came when it was time to decide who would do the voice of the sales-droid in “AE”‘s pre-show.

Hoping that he might be able to give WDW guests a few big laughs before they got scared out of their socks by the show in the main theater, the Imagineers hired Saturday Night Live star Phil Hartman to provide vocals for the robot who ineptly demonstrated X-S Tech’s teleportation technology in the pre-show. Being the old show business hand that he was, Hartman turned in a wonderfully smarmy performance, very reminiscent of his failed B movie actor Troy McClure from The Simpsons.

Imagineering had assembled what they thought was a top flight production. They spent months redoing the exterior of WDW’s old “Mission to Mars” show building so that it became the bland but somewhat sinister looking Tomorrowland Interplanetary Convention Center. When test audiences first entered the inner lobby area in December 1994, they were amused by the numerous in-joke meeting announcements they read on the overhead monitors (Eg: “Lunar Disneyland — The Happiest Place Off Earth” and, my personal favorite, “Mission to Mars: Fact or Fiction?”). After that, these same WDW guests wandered into the pre-show, where they’ll chuckled warmly as Hartman’s robot character accidentally fried Skippy. Smiling broadly, these folks then wandered in the main theater …

… and that’s when all the trouble started.

Scary Problems for “Alien Encounter”

Given how light and comical the pre-show elements of “Alien Encounter” had been, test audiences were shocked by how dark and intense the show in the main theater was. As guests left the “AE” show building, they complained long and loudly to cast members doing exit polls about the attraction that they had not been properly warned that this Tomorrowland show was going to be really, REALLY scary. They had assumed that “AE” would like all of the other supposedly scary Disney theme park shows, which are thrilling … but not truly terrifying.

But even with no 20th Century Fox “Alien” creatures in sight, WDW guests still found this new Tomorrowland attraction plenty scary. And — given that members of the test audience had walked right by huge signs that clearly told everyone about “Alien Encounter”‘s intense nature — the Imagineers wondered what else they could do to better prepare audiences for the show they’d see inside.

The obvious place to start was “AE”‘s pre-show. As funny as Phil Hartman’s performance as the sales-droid might have been, it was clear that this piece of the attraction wasn’t doing that good a job of setting the stage for the show that followed. Sensing that “Alien Encounter”‘s introductory scenes needed more menace, the Imagineers shelved Hartman’s recording as they reworked the script for “AE”‘s pre-show — deliberately putting a much darker spin on the proceedings.

The Imagineers then asked “Rocky Horror Picture Show” legend Tim Curry to come and record some new dialogue for the sales-droid. The new script and Curry’s sinister vocals did the trick. Guests still laughed at what they saw in the pre-show, but they were a little creeped out too. As they turned to enter the main theater, these WDW visitors were now filled with a vague unease. Which meant they were in the perfect frame of mind for the carnage that was to follow.

Having fixed the pre-show, WDI now turned its attention to the “Alien Encounter” attraction itself. Test audiences had found the first version of the 3D sound show intense but also hard to follow. By sitting in on dozens of performances of “AE,” the Imagineers determined that the audience was screaming so long and so loudly at parts of the show that they were missing out on several crucial pieces of expository dialogue. Consequently, a lot of the members of the test audiences had trouble following the original version of the attraction’s storyline.

Disney CEO Michael Eisner — who first experienced “AE” in the field in December 1994 the weekend he was down at WDW to attend the grand opening of Pleasure Island’s Planet Hollywood — also agreed that the attraction had some serious story problems. (It’s been rumored that Michael actually took Sylvester Stallone and Arnold Schwarzeneggar along with him the first time he test-drove this Tomorrowland attraction. Which is not as far fetched as it might seem, folks, given that both of these men were also in Orlando the weekend that Eisner was. Since all three were taking part in the WDW PH festivities. But — to date — I’ve never been able to get any official confirmation on this story. Sorry about that. Anyway …) That’s why Eisner agreed to let the Imagineers shut down “The ExtraTERRORestrial Alien Encounter” — so that WDI could have all the time it needed to make the appropriate repairs to the attraction’s plot holes.

Updating “The ExtraTERRORestrial Alien Encounter”

So all those stories that you’ve heard over the past six years about how Michael Eisner ordered “Alien Encounter” closed because he didn’t think the show was scary enough … well, they’re not entirely true, folks. Sure, Michael wanted extra thrill elements to be added to the show. But the real reason that Eisner allowed the Imagineers to temporarily close “AE” was because he wanted the show’s storyline to come across more cleanly, more clearly, more coherently. Michael’s main aim in closing the show wasn’t to add extra scares. But rather because he wanted “Alien Encounter”‘s story to be easier for the average WDW visitor to follow.

Mind you, this simple sounding task took an awful lot of effort. Some of the changes that WDI made to the “Alien Encounter” show were small and subtle — like waiting an additional six seconds before playing a crucial piece of dialogue over the speakers in the theater (just so the line wouldn’t be drowned by the audience’s screams). Other changes involved providing the people who were in the middle of experiencing “Alien Encounter” with additional visual reference material (I.E. throwing a graphic up on the theater’s four video monitors that clearly shows that the monster that was trapped inside the teleportation tube has a pair of wings … that brief image was just enough to get WDW guests to finally understand how the monster was making its way around the room once it supposedly broke out of the containment field).

Perhaps the biggest change that was made to the in-theater portion of the “Alien Encounter” attraction was the show’s new finale. In the original, jokier version of “AE,” after the alien has been successfully beamed out of the theater, Chairman Clinch is finally beamed in. However — given how disastrously the demonstration has gone — Spinlock and Femus are reluctant to raise the blast shield on the teleportation tube. So, as WDW guests exited out of the theater, they could clearly hear the increasingly exasperated X-S Tech Chairman banging on the inside of the tube, demanding to be let out.

Again, a funny idea. But not really in keeping with the tone of the scary show that preceded it. That’s why the Imagineers opted to drop the gag-filled ending of the show and go with a new “Blood & Guts” finale. To add a disgusting coup de gras to the whole “Alien Encounter” experience, the guests seated in the “AE” theater now got splattered with warm water just as the teleportation device supposedly overloaded and blew the evil alien creature in a million tiny wet chunks. (To put a grotesque but funny tag on this part of the show, the Imagineers deliberately added one additional piece of dialogue to “AE”‘s explosive finale. The fat stupid guy who’s supposedly been sitting behind you now says “Yuck! I had my mouth open.” Ewwww!)

Given that most of these changes don’t seem all that involved — a new line here, a graphic there — why did it take the Imagineers so long (nearly six months) to finally fix WDW’s “Alien Encounter?” Simple. Given all the elaborate technology that was necessary to seamlessly co-ordinate the hundreds of elements of this Tomorrowland show, it took weeks to properly reprogram the show’s computers so that they could smoothly handle even the simplest of changes.

For all you techno-nuts out there, here’s a little insight in the gear involved with running “Alien Encounter”: “AE” actually works off of an SSU — a show-supervisor unit. This rack mounted system controls all the lighting and smoke effects as well as the audio and video elements used in the show. This ambitious little machine also keeps tabs on three SIUs — show-interface units. One of these state-of-the art machines rides herd on the pre-show, while the other two take care of the side-by-side sit-down theaters. (Aren’t you glad you asked?)

Shutting Down “Alien Encounter”

In order to get all the necessary changes made (which often involved hours and hours of trial and error), Disney officially closed WDW’s “Alien Encounter” in January 12, 1995 — less than six weeks after the Mouse had been begun doing test and adjust on its new Tomorrowland attraction. Though the show had never officially opened to the public, Walt Disney World was still abuzz with rumors about why the new Magic Kingdom attraction had suddenly shuttered.

The Mouse tried to put a funny spin on the story. They distributed thousands of copies of a flyer property-wide that had supposedly been written by X-S Tech Chairman, L.C. Clinch. In his message to WDW cast members, Clinch apologized for the delays involved with getting “Alien Encounter” opened. “We look forward to a profitable relationship with your species,” or so said the pretend memo. The flyer then went on to say that the projected re-opening date for this new Tomorrowland attraction was Easter 1995.

Unfortunately, the Easter Bunny would be long gone before most WDW guests finally their chance to “Seize the Future with X-S.” It wasn’t until June 20, 1995 before “The ExtraTERRORestrial Alien Encounter” officially re-opened in Disney World’s Magic Kingdom. By then, Michael Eisner had reportedly lost all enthusiasm for this new Tomorrowland attraction.

The End of “Alien Encounter”

What exactly caused Eisner to sour on it? Some say that it was the additional $10 – $15 million Disney had to pump into “Alien Encounter” so that this new Tomorrowland attraction would finally play properly for WDW guests. Others suggest that it was all the negative publicity that was associated with the “AE” redo.

The most likely reason for the Disney CEO falling out of love with “The ExtraTERRORestrial Alien Encounter” attraction? I believe that Eisner eventually began to believe what those old Imagineers had been saying: that a scary show like “AE” doesn’t really belong in the Magic Kingdom. Given the hundreds of letters that the Walt Disney Company still receives every year from angry WDW guests — people who’d just gotten off “Dumbo the Flying Elephant” or just been whirled around in the Teacups, only to unwittingly wander in “Alien Encounter” and find themselves locked down in a chair, suddenly being threatened by a rasping, drooling monstrosity — there are obviously quite a number of folks who feel this way.

Which — to some Disneyana fans’ way of thinking — is a real shame. For — as vocal as “Alien Encounter”‘s critics may be — there’s an equally hardcore group of theme park fans who absolutely adore this Tomorrowland show.

These are the folks that you’ll spy at the N.F.F.C. conventions proudly wearing their “Fried Skippy” t-shirts. These are the same people who eagerly snatched up all the “Alien Encounter” action figures Disney began selling last year. You can usually pick out their cars in the WDW parking lot. Their vehicles are the ones with the Skippy beanie baby sitting on their dashboard.

It probably won’t surprise you to hear that there are also a lot of “Alien Encounter” fans inside WDI. These are the Imagineers who had their hearts set on adding this edgy attraction to every single Disney theme park worldwide. These guys insist that — if Eisner had okayed construction of “Tomorrowland 2055” and followed Imagineering’s original plans for “Alien Encounter” (and not the dumbed down, gag-filled WDW version) — Disneyland’s “AE” show would have been a huge hit right out of the box. A “Star Tours”-sized success which would have served a template for all the other “Alien Encounter” attractions to follow, giving the company a successful franchise show that they could have quickly rolled out at the corporation’s theme parks worldwide.

Ah, but I guess that’s not going to happen now. WDW’s “Alien Encounter” appears to be the one and only version of this high tech new Tomorrowland attraction that will ever make it off the drawing board. (Though I would be remiss if I didn’t mention the “Invasion! An ExtraTERRORestrial Alien Encounter” interactive game that’s currently available for play at DisneyQuest. I’m told that this multi-player game — which is very loosely based on the WDW attraction — is hugely popular at both the Chicago and the Lake Buena Vista DQ locations.)

Editor’s Note: This article is an adaptation of an original Jim Hill Media Four Part Series “The ExtraTERRORestrial Files” (2000). DisneyQuest closed in 2017.

But still you have to wonder. Given that WDI’s reportedly in the process of putting together a new dark, scary, intense attraction — the long-rumored “Armageddon” exploding-Russian-space-station effects show — for both Disney’s California Adventure and Disney Studios Europe, wouldn’t it just be cheaper and smarter just to do “Alien Encounter” as it was originally supposed to be done? Featuring the creatures from 20th Century Fox’s “Alien” movies?

Come on, Disney! “Seize the Future.” Take another stab at doing “Alien Encounter.”

Only this time, don’t let Eisner muck it up.

Want more behind-the-scenes Disney stories? Jim Hill – along with Len Testa and Imagineer Jim Shull did a deep dive on “The ExtraTERRORestial Alien Encounter” attraction on Disney Unpacked. This 51-minute special can be found on Patreon. You can also hear more stories on The Disney Dish podcast, where Jim Hill and Len Testa explore Disney news and park history. Listen now at The Disney Dish on Apple Podcasts.

This article is an adaptation of an original Jim Hill Media Three Part Series “Is DAK’s Beastly Kingdom DOA? (December 2000).

You can park your car in the “Unicorn” parking lot.

You can buy your admission ticket at a ticket booth with a huge dragon’s head on it.

And — for a while there — you could even catch a glimpse of a fire-breathing monster as you took a cruise along Discovery River.

So how how come it’s more likely that we will see real unicorns or dragons before the we ever see a “Beastly Kingdom”?

What happened? Why did Walt Disney World decide to scrub its years-in-the-making plans for expansion of its animal theme park? Why table what would seem to be a sure-fire addition to Disney’s Florida resort?

The Price Tag on Building a New Land

Those who have been following the Walt Disney Company’s over the years will not be be surprised to learn that the projected high price tag for building “Beastly Kingdom” factored heavily in upper management’s recent decision to postpone indefinitely any major expansion of Disney’s Animal Kingdom. After all, if times are so tough for the Mouse that they have to lay off the Magic Kingdom’s marching band as well as Epcot’s fife-and-drum corp, what are the chances the company would be willing to spend $200 to $300 million to add a new land to DAK? Slim to none.

Mind you, Mickey was perfectly willing to pony up the $100 million necessary to build the Animal Kingdom Lodge . But that’s different. That’s a hotel. That 1307 room resort starts making money for the Walt Disney Company the moment it opens.

But “Beastly Kingdom?” Exit surveys suggested that — even if Disney went forward with the construction of Beastly Kingdom, Walt Disney World wouldn’t see a large enough increase in attendance at WDW’s fourth theme park to justify the cost of actually building “Beastly Kingdom.”

Guests Wanted to See Unicorns and Dragons at Disney’s Animal Kingdom

The real irony here is that one of the only reasons Disney’s Animal Kingdom ever got built was that way back in 1993, guests who were surveyed about ideas for a fourth WDW theme park responded strongly to the notion of having a place in Florida where they could see unicorns and dragons.

Want to hear what folks were told about “Beastly Kingdom” back then? What follows is an excerpt from an exact transcript of an early marketing presentation on Disney’s Animal Kingdom. It describes in great detail the fun that would have been had in this part of the proposed park:

Sounds pretty impressive, yes? Those WDW guests surveyed back in 1993 thought so. They identified “Beastly Kingdom” — with its mix of roller coasters and imaginary animals — as the number one reason that they’d want to visit this proposed fourth theme park.

Opening Disney’s Animal Kingdom is Real Animals

So why wasn’t “Beastly Kingdom” part of Disney’s Animal Kingdom when the park opened on April 22, 1998?

Again, cost played a big part in delaying construction of this highly anticipated land.

But DAK’s future planning had to be factored in too.

After all, it took the Walt Disney Company three years and $800 million just to get “Phase One” of DAK open. And — since the park’s name actually had the word “animal” in it — the Imagineers felt that opening day guests would want to see some actual live animals. So the majority of DAK’s capitalization was poured into building the Africa and Asian safari areas.

After that … well, someone had to make a decision. Disney’s Animal Kingdom was supposed to celebrate all animals: the live ones, the extinct ones, as well as the imaginary. The African and Asian enclosures would take care of the live animals.

But — in doing that — Disney blew through most of DAK’s initial budget. There was only enough money left to build one more land.

Which should the Mouse go for? Dragons or dinosaurs?

“Dinosaur”, Frustrated Imagineers, and Roller Coasters

In the end, the deciding factor here was the money the Disney Company had already blown on the soon-to-be-released computer animated film, “Dinosaur.” Even back in 1995, the Mouse had already invested upwards of $30 million into production of this movie. (Current estimates suggest that Disney may have spent as much as $150 million to finish this film, making “Dinosaur” even more expensive than James Cameron’s infamously over-budget 1997 epic, “Titanic.” ) Eisner wanted to make sure that Disney’s “Dinosaur” movie made a return on that investment, so he insisted that DAK feature an attraction that heavily hyped the forthcoming film.

That decision angered Joe Rohde and the other Imagineers on the Disney’s Animal Kingdom project. After all, one of the real reasons that DAK was being built was to keep WDW guests from leaving property to go visit Busch Gardens – Tampa Bay.

And what was Anheuser Busch’s Florida theme park best known for? Its animal displays and its killer roller coasters. With African and Asia, Disney had all the animals it needed. But where were the coasters?

“Dragon’s Tower” at Beastly Kingdom

According to Disney’s Animal Kingdom’s original plans, “Dragon’s Tower” was to have been this park’s signature attraction. That’s why the dragon was featured dead center in DAK’s logo. After guests visited WDW’s fourth theme park, this was going to be the ride they raved about the folks back home about.

What was so special about “Dragon’s Tower?” This high tech thrill ride would have been the Walt Disney Company’s first in-park use of an inverted roller coaster. This attraction would have also featured the largest AA figure ever built for a Disney theme park. The angry jewel encrusted dragon found in the ride’s finale — belching fire and smoke at your car as you zoomed on by — would have easily dwarfed any of the dinos found in “Countdown to Extinction” (AKA the “Dinosaur” ride).

But Eisner insisted that it was more important that DAK feature an area that synergized with the upcoming “Dinosaur” film.

“Beastly Kingdom” would have to wait ’til DAK’s “Phase Two” … which, back then, was to have been completed no later than Spring 2003.

Phase One – “Beastly Kingdom” Easter Eggs

So — with this understanding that “Beastly Kingdom” hadn’t been cancelled, but merely postponed — WDI agreed to scale back their initial plans for Disney’s Animal Kingdom. But, even as they mapped out plans for the “Phase One” version of DAK, the Imagineers deliberately put in some pretty broad hints of the fun yet to come when “Beastly Kingdom” finally opened. That’s why you can park your car in the “Unicorn” lot as well as buy your tickets at the dragon headed ticket booth.

Dragon on Discovery River

As for that fire-breathing dragon found in the cave down along Discovery River … before cost over-runs in other areas of DAK severely cut in the proposed budget for this part of the park, that make-believe monster was just one of many fantastical show elements that would have been found along this part of the river. That whole stretch of Discovery River was supposed to be one big coming attraction for “Beastly Kingdom.”

Had the Imagineers gotten all the money they were originally supposed to get, here’s what you would have experienced after your boat pulled away from the dock and began its cruise around Discovery River:

But of course … this didn’t happen. As DAK’s opening day grew nearer and it became obvious that the whole project was going over budget, great show elements like the Kracken and the Unicorn got cut from the “Phase One” version of the park. In the end, there was only enough money left in the budget for put one creature along the entire length of Discovery River.

Again — because Eisner insisted that “Dinosaur” be heavily synergized at DAK — the Imagineers decided to build a full-scale version of Aladar, the heroic iguanadon from the forthcoming film. That’s the AA dinosaur guests glimpsed roaring and splashing at water’s edge as their Discovery River boat floated past Dinoland USA.

Unfortunately, this decision left the other leg of the Discovery River boat cruise a five minute cruise past nothing. So Joe Rohde begged, pleaded and wheedled … and eventually got Eisner to kick in another couple of thousand dollars. With this tiny chunk of change, Joe was able to get the rock dragon that spews water along this part of the river built, as well as a very stripped down version of the park’s fire breathing dragon.

But don’t go looking for an Americanized version of Disneyland – Paris’s majestic AA dragon to be found along this part of Discovery River. Rohde’s Imagineers did the best they could with zero cash. All you’ll find here now is a somewhat dinky cave at water’s edge. As the boats went by, a ferocious roar would echo out of the cave, followed by a burst of flaming propane. These effects hinted that there was a dragon somewhere deep back inside that cave … but guests never really got a glimpse of the thing.

Discovery River Disappointments

As you might imagine, WDW visitors were pretty unimpressed with what they saw along Discovery River once DAK opened. In fact, this was the ride that guests singled out — right from Opening Day — as the worst attraction in all of Disney’s Animal Kingdom. After waiting in line for over an hour to board the boats, they were furious to find that there was virtually nothing to see along the water during their five minute journey to Harambe.

The Imagineers were obviously embarrassed by this situation. It was particularly frustrating to WDI because they knew that they had a solution to the Discovery River problem, ready to go. But Disney management was too cheap to put up the money to make the fixes.

But that had been typical of Disney management’s handling of the whole DAK project. Given the choice between doing things the right way and the inexpensive way, the Mouse always opted to go cheap.

Disney’s Animal Kingdom Opening Day Capacity Problems – “Camp Minnie-Mickey”

Take — for instance — how the Mouse handled the park’s capacity problems. When it became obvious that Asia was not going to ready in time for Disney’s Animal Kingdom’s April 1998 opening, the Imagineers began warning Disney management that DAK would not have a full day’s worth of shows and attractions. After having paid full price for admission, guests were sure to complain if they only got a half day’s worth of entertainment.

Eisner’s solution? Slap in a temporary land, similar to the “Mickey’s Birthdayland” area that the company had created for WDW’s Magic Kingdom way back in April 1988. From its first conceptual drawing right through to the first guest walking into Mickey’s house, “Mickey’s Birthdayland” had only taken 90 days to install.

Rohde and his Imagineers was appalled at Eisner’s suggestion. But — rather than tell the boss that his idea was terrible and that they wanted nothing to do with it — the DAK design team insisted that they were far too busy supervising construction in the rest of the park to work up any new temporary lands.

So Eisner ordered WDW’s entertainment office to take over the project. Using “Mickey’s Birthdayland” as their template, the entertainment staff came up with the concept for “Camp Minnie-Mickey.” Since there was no money available for even the cheapest of off-the-shelf rides, the WDW team opted to build “Camp Minnie-Mickey” around two low budget stage shows and several no budget character encounter areas.

How quickly and cheaply was “Camp Minnie-Mickey” thrown together? Do the float units the characters perform on in “Festival of the Lion King ” look familiar? They should. They’re the exact same parade floats that Disneyland ran up and down Main Street USA during the three year run of its “Lion King Celebration” parade.

Hope for Joe Rohde and Imagineers in Phase Two

Having this rapidly slapped together area sitting alongside lands that they’d spent years designing really irked the Imagineers. But Rohde advised his team to be patient and hold their tongues. After all, once Disney’s Animal Kingdom opened on April 22, 1998 and proved to be a huge success, then WDI would finally get the time and the money necessary to fix all the stuff that was wrong with the park.

Then the Imagineers could get the chance to put back all the stuff that was cut out of Discovery River. Then they could quietly pull the plug on that monstrosity, “Camp Minnie-Mickey.” Then WDI could finally get around to DAK’s “Phase Two” and build Beastly Kingdom.

Well, April 22, 1998 arrived and Disney’s Animal Kingdom opened …

But — after that — things didn’t quite go according to plan.

Eisner’s Expectations for Disney’s Animal Kingdom

Okay, kids — before we get back to the story of how “Beastly Kingdom” ended up on Disney Animal Kingdom’s (DAK) endangered species list — you need to understand what the Mouse’s original expectations were for its fourth Walt Disney World (WDW) theme park.

Here’s what Disney CEO Michael Eisner had hoped would happen when DAK opened on April 1998:

• Attendance levels would go through the roof at the Magic Kingdom, Epcot, and the Disney-MGM Studios, as a record number of visitors rushed down to Florida to check out WDW’s fourth theme park.
• Guests who had previously stayed on property at Walt Disney World hotels for four days would now book five day vacation packages — just to be sure that they didn’t miss any of the new shows and attractions that had recently been added to the resort.
• All this extra guest traffic would result in increased revenues for WDW’s hotels, shops and restaurants — which would have an immediate positive impact on the Walt Disney Company’s bottom line.
• Eisner and his staff would bask in the glow of the unparalleled success of Disney’s Animal Kingdom for a moment … then get right back to work, brain-storming ideas for WDW’s fifth theme park.

That’s what Uncle Michael had hoped would happen, anyway.

Reality proved to be infinitely harsher.

Walt Disney World Attendance in 1998

In spite of the Mouse’s rosy projections, Disney’s Animal Kingdom — in its first year of operation:

Actually drove down attendance levels at the other three WDW theme parks in 1998.

• 8% fewer guests visited the Magic Kingdom
• 9% fewer went to the Disney-MGM Studios
• Epcot’s attendance levels dipped a startling 11%

What happened? In a word — cannibalism.

How Does Opening a New Theme Park Affect the Other Theme Parks?

“Cannibalism” is the term Disney Company executives use to describe what happens when a brand new theme park opens and begins eating into the attendance levels of the older, more established parks at the same resort.

Epcot Opening

In 1982, when Epcot opened, that park initially cut significantly into the number of guests that annually visited the Magic Kingdom. However — over time — attendance levels at Magic Kingdom bounced back to what they once were after the newness of Epcot had worn off. Meanwhile, Epcot Center began drawing guests all on its own to WDW. In the end, it all worked out just fine.

Disney-MGM Studio Opening

A similar thing happened in May 1989, when the Disney-MGM Studio theme park threw open its gates. For almost a year, attendance levels at the Magic Kingdom and Epcot slumped while guests opted to go to the new WDW theme park rather than visiting their old favorites. But — once again, over time — the situation sorted itself out. Attendance levels at the older WDW parks slowly rose back up to where they once were, as the Disney-MGM Studios began luring millions of new tourists to come see Disney’s Florida resort.

Disney’s Animal Kingdom Opening

The Mouse had been anticipating that — when Disney’s Animal Kingdom opened — that it too would initially bleed guests away from the Magic Kingdom, Epcot, and the Disney-MGM Studios. That’s why Eisner had had the Imagineers add new attractions and/or complete major rehabs to each of the older WDW parks in the 18 months prior to DAK’s opening.

This was Uncle Michael’s brilliant scheme. He honestly believed that — if the Magic Kingdom, Epcot, and the Disney-MGM Studios each had new rides and shows for visitors to see — guests who had come down to WDW just to see Disney’s Animal Kingdom during its first year of operation would still end up of staying on property an extra day or so just to check out all the new stuff at the other parks.

On paper, that really did seem like a brilliant plan. Too bad reality got in the way.

Eisner’s Attendance Plan Doesn’t Go as Planned

What happened to ruin Eisner’s plan? For starters, Epcot’s heavily hyped new thrill ride — GM Test Track — was beset with horrible technical problems and ended up opening a full 18 months behind schedule. So that park really had nothing new to offer to returning WDW guests the year DAK opened.

Over at the Disney-MGM Studios, a much anticipated addition to the park — “David Copperfield’s Magic Underground” restaurant — never made it off the drawing board because the magician’s outside financing for the project disappeared. It would now be months after DAK’s opening before the studio theme park’s next big attraction — an East Coast version of Disneyland’s “Fantasmic” — would be ready to start entertaining WDW visitors.

As for the Magic Kingdom … truth be told, very little thought was put into to adding new shows and attractions to WDW’s first theme park. The Magic Kingdom had always been the favorite with Disney World visitors. Eisner and WDI felt that — what with the recent “Mickey’s Toontown Faire” redo as well as the 25th anniversary parade that was still running daily at the park — there was still plenty of semi-new stuff to entice people into making a return trip to the Magic Kingdom.

So — given all the money the Walt Disney Company had pumped into the Magic Kingdom, Epcot, and the Disney-MGM Studios to counter-act the effects of DAK’s opening — Eisner had anticipated that the attendance levels at WDW’s older parks would only dip by 5% in 1998. He was said to be furious when — almost across the board — attendance fell by almost twice that amount at all three of the other WDW theme parks.

This news immediately put WDW’s management team into crisis mode. The big boys in Burbank wanted attendance levels at each of the older WDW parks driven back up immediately. The managers of the Magic Kingdom, Epcot, and the Disney-MGM Studios reminded Eisner and Company that — in order to do that — they’d need money fast for new shows, parades and attractions. Eisner immediately agreed to free up some funds for the Florida park.

And where did Eisner get the money to create these new WDW shows? You guessed it. He snagged the funds that had been previously earmarked for expansion of Disney’s Animal Kingdom. Specifically, the money that would have been set aside for construction of “Beastly Kingdom.”

“Beastly Kingdom” Defunded – Problems at Animal Kingdom

Rohde and his Imagineers began complaining about the short-sightedness of Disney management’s fiscal planning. With that money gone, it would now be five years or more before there’d be any money in the budget to create any new significant attractions for DAK.

WDW managers admitted that this was true. But — given all the problems that Disney’s Animal Kingdom was having during its initial year of operation — it didn’t seem too wise right now to complain about the park’s future. Unless these problems got resolved quickly, it didn’t look like DAK would have much of a future.

What sort of problems was Disney’s Animal Kingdom having back then? You name it, the park was having problems with it.

Guests Getting Lost at Disney’s Animal Kingdom

Due to the twisty, turny nature of the park’s walkways as well as all the lush vegetation, guests were constantly getting lost as they walked through the park. Disney had to spend thousands on new, bigger signage for the theme park to help guests find their way around the place.

Guests Leaving Disney’s Animal Kingdom Early – Busy in the AM

Then there was all the troubles with DAK’s shops and restaurants. Particularly during the first eight months Disney’s Animal Kingdom was open (when only the African safari adventure was up and running), the Mouse had an awful time getting guests to stay inside the theme park past 4 p.m.

What was the problem? Due to the horrible heat in Florida, most of the animals along the African safari route would go lie down in the shade — disappearing entirely from view — by about 10 a.m. each morning. Once DAK management learned that its African menagerie had begun dropping from sight most days before noon, it quickly put the word out to WDW’s hotels to encourage their guests to visit DAK as early in the day as possible.

This resulted in a completely unworkable traffic flow situation at DAK. By 7:30 a.m. most mornings during that first summer of operation, the park would already be full. By 8 a.m., there’d be a two hour long line in the queue for the African safari ride as well as guests waiting for over an hour to get in to see “It’s Tough to Be a Bug.” Given that so few of Disney Animal Kingdom’s restaurants had been designed to serve breakfast, there were never enough places open at that hour to handle all those sleepy, cranky people looking for food. That first summer at DAK was a complete disaster.

But — as bad as the early morning hours at DAK were — the late afternoon was even worse. Why for? Because the crowds — having blown through Disney’s Animal Kingdom minimal number of shows and attractions in just a few hours — had already left the park for the day. By 4 p.m. most afternoons, you could have fired a cannon down the middle of the street in Safari Village and not have wounded a single soul.

Poor Merchandise and Restaurant Sales

Having the park virtually empty by late afternoon played hell with DAK’s projections for food and merchandise sales. All the managers of the park’s stores and restaurants were begging WDW management for help in turning around their depressed sales. (The folks running the giant “Rainforest Cafe” at the entrance of Disney’s Animal Kingdom were particularly desperate. They had paid big bucks for the right to build this branch of their restaurant chain right outside the entrance to WDW’s newest theme park. But most evenings, barely a third of the cavernous cafe had any guests in it.)

Fixing Disney’s Animal Kingdom with Night-Time Entertainment

WDW management tried to come up with a solution to DAK’s traffic flow problems. But it quickly became obvious that there’d be no quick fixes for this situation. After all, it wasn’t like Disney could do here what they did at Epcot and the Disney-MGM Studios to keep guests in the park at night. Since the lights in the skies and all the noise was sure to frighten the animals, a nightly fireworks display was out of the question.

There was also some talk of creating a special night-time parade to roll through the streets of Disney’s Animal Kingdom and entertain guests after dark. For a time, WDW management even considered bringing Disneyland’s much maligned “Light Magic” streetacular to Florida to provide after-hours entertainment at DAK.

But Rohde and his team of WDI designers quickly killed any talk about night-time streetaculars at Disney’s Animal Kingdom. They pointed out that the park’s streets and trails were just too tight and narrow to allow even the smallest floats easy passage. The Imagineers reminded WDW management how much trouble DAK’s small day-time parade — “The March of the Art-imals” — was having making its way around the park in broad daylight. Imagine how much trouble a similar parade would have making its way around DAK in the dark.

Fix Disney’s Animal Kingdom’s Problem with Attractions – Build “Beastly Kingdom”

Rohde’s team insisted that the solution to the traffic flow problems at Disney’s Animal Kingdom was obvious: beef up the parts of the park that didn’t rely on real animals. That meant adding new shows to Dinoland USA as well as finally building Beastly Kingdom. By adding these additional shows and attractions, WDW management would give guests a real reason to stay at DAK after dark — rather than trying to trick visitors into staying with a lame after-hours parade and/or a smallish fireworks display.

Privately, officials in WDW management agreed with the Imagineers that this was the logical, reasonable way to fix Disney’s Animal Kingdom. The trouble was that the folks back in Burbank weren’t acting reasonably or logically right now. Disney Company management had panicked when they had seen the drastic dip in attendance at WDW’s three other theme parks. Now they were running scared.

And Eisner had already okayed WDW management’s decision to grab the money that had been earmarked for DAK expansion and use it for bolstering sagging attendance at the other three WDW theme parks. That meant that Imagineering had next to no money left to fix all the glaring problems at Disney’s Animal Kingdom. More ominously, it now looked like it would be five years — or more — before WDI could afford to add any significant new attractions to DAK.

It was a very depressing time for the Disney’s Animal Kingdom design team. But — again — Rohde told his Imagineers not to lose heart. He told them that DAK — in particular “Beastly Kingdom” — might still be saved yet.

Competition for Disney – Universal Studios’ Islands of Adventure

For Joe knew that Seagrams / MCA was spending two billion dollars to expand its Universal Studios Florida theme park complex — which was just down the road from WDW. And the centerpiece to this ambitious expansion project was a brand new theme park: Universal Studios’ Islands of Adventure.

Rumors were flying around the theme park community that Seagrams / MCA was spending hundreds of millions of dollars on their new Florida park because they were out to top Disney. Universal wanted “Islands of Adventure” to have such amazing state-of-the-art attractions that this park would top any ride that could be found at Walt Disney World.

Secretly, Rohde and his Imagineers were hoping that Universal Studios’ Islands of Adventure would be a huge success. Why for? Because the Walt Disney Company would then be embarrassed that it didn’t have the best rides in Florida anymore. And then maybe the Mouse would get worried that they were starting to lose guests to the new Universal park.

If that happened … well, then Eisner would finally have to open up his wallet then, wouldn’t he? Just as a matter of pride, he’d have to insist that WDI install the greatest rides that they could come up with at each of the WDW parks. For Disney’s Animal Kingdom, that could only mean that the Imagineers would finally get the chance to build “Beastly Kingdom.”

That was how Joe Rohde hoped things would play out, anyway.

Buzz Around Islands of Adventure Opening

Well, in the spring of 1999, Universal Studios’ Islands of Adventure did finally open up. Unfortunately, it was not quite the roaring success Joe had hoped for.

Worse still, some of the attractions to be found in the new park looked awfully familiar …

December 1998. Everyone at Walt Disney Imagineering (WDI) is abuzz with news about Universal Studios expansion plans for its Florida property.

“I’ve heard that — on opening day — they’re going to have three mega-coasters up and running.”

“Well, I’ve heard that their ‘Spiderman’ attraction is going to blow the doors off ‘Star Tours’ and ‘Body Wars.'”

“That — plus ‘Jurassic Park – The Ride,’ that ‘Dudley Do-Right’ flume thing as well as the ‘Popeye’ raft ride. This new Universal park sound better than anything we’ve got in Florida.”

Were these Imagineers frightened at the thought of all these great attractions being built in a theme park just down the street from WDW?

Hell no. The folks at WDI were thrilled that Seagrams was spending a reported $2 billion to remake their Universal Studios Florida theme park into a Disney quality resort. Why? Because that meant that the Mouse would finally have some serious competition in Orlando.

You see, Disney CEO Michael Eisner is a very competitive guy. He hates to lose — at anything.

If attendance at WDW started to noticeably slip due to the Mouse losing customers to Universal’s new theme park, Michael would have to do something. Eisner’s enormous ego just wouldn’t be able to handle the idea of Disney being No. 2 in the Orlando market.

So he’d turn to the Imagineers and say: “Make the best attractions you can.”

Not “Make the best attraction you can on a limited budget.” (i.e.: WDI’s controversial rehab of Epcot’s “Journey into Imagination” ride. During its three months of operation, the revamped version of that Future World attraction racked up more guest complaints than most shows produce in a year.)

Not “Make the best attraction you can with minimal changes to the pre-existing ride building.” (i.e.: The Magic Kingdom’s “Buzz Lightyear’s Space Ranger Spin” actually runs its ride vehicles along the very same track and layout the building’s previous tenants — Delta’s “Dreamflight” and the unsponsored “Take Flight” — used.)

Not “Make the best attraction that reflects the sponsor’s agenda” (i.e.: Any exhibit you’ll find inside either version of “Innoventions.”)

Just “Make the best attractions you can.” Period.

And WDI would absolutely love to hear Michael Eisner say this.

The Imagineers Finally Able to Build Attractions

For years now, the Disney Imagineers been developing ideas for absolutely killer theme park attractions, only to be told by Disney Company senior management that ” Gee, we’d love to build that … but it’d be too expensive” or “No one else in the industry is doing that” or — worst of all — “We don’t have to try that hard.”

So now — for the first time ever — it appeared that Walt Disney World was going to have some real competition in Florida. And the top guys at the Mouse Works must have been taking Universal’s Islands of Adventure seriously, for — in January 1999 — they ordered WDI to work up a WDW contingency plan.

The purpose of the plan was this: Should Universal’s Islands of Adventure actually begin to seriously nibble away at Disney World attendance levels in 1999, the Mouse wanted a way to quickly recapture those wandering visitors. WDI felt that the easiest way to get folks excited about going back to WDW again was to add a huge new E ticket attraction for each of the four Florida parks. More importantly, they wanted to have each of these rides up and running in time for the kick-off of Walt Disney World’s 30th anniversary celebration in October 2001.

“Fire Mountain” at Magic Kingdom

The Magic Kingdom was to have gotten “Fire Mountain,” a state-of-the-art roller coaster themed around story elements from Walt Disney Pictures’ Summer 2001 animated release, “Atlantis.” What would have truly been intriguing about “Fire Mountain” is that it was to have been the world’s first morphing coaster. Visitors would start their ride seated securely in their ride vehicle. At the midway point in the attraction — as “Fire Mountain” erupted — the bottom would have dropped away from their ride vehicle, leaving the riders dangling from above as they zoomed through the rest of the ride.

“Villain Ride” at Disney-MGM Studios

Over at the Disney-MGM Studios, that park’s signature attraction — “The Great Movie Ride” — would have gotten a massive makeover. In its place, visitors would have been asked to put on 3D glasses before taking a trip through the Chinese Theater’s “Villain Ride.” Here, WDW visitors would have been menaced by three dimensional recreations of Disney’s most famous fiends before the forces of good finally came to their rescue.

“Mission: Space” at Epcot

Epcot would have had its dated Future World “Horizons” pavilion pulled down to make way for the new “Mission: Space” attraction. This cutting-edge ride would use centrifugal force to give visitors the sensation of being blasted out into space. They would also feel tremendous G-forces pressing them down into their seats as well as a brief moment of weightlessness before their ride vehicle made re-entry.

“Beastly Kingdom” at DAK

As for Disney’s Animal Kingdom … well, since it was the least developed of all four of the WDW theme parks, adding just one new attraction wouldn’t have given visitors enough incentive to return to DAK. So the Imagineers opted to go for broke here. They suggested adding a whole new land to Disney’s Animal Kingdom.

Which land? You guessed it, kids. “Beastly Kingdom.”

Disney’s Plan to Counter-Act Universal’s Island of Adventure

Disney Management reviewed WDI’s plan in March of 1999 and agreed to put it into action if … and this is a really big “if” here, folks … it could be proven that Universal Studios’ Islands of Adventure was having a significant detrimental effect of WDW’s attendance levels.

So — for the first time in the history of the Walt Disney Company — the Imagineers actually hoped and prayed for a competitor’s theme park to succeed. For — if Islands of Adventure really had an impact on WDW’s attendance — all of their great new proposed attractions would actually make it off the drawing board.

After two months of soft openings, Universal finally did officially open Islands of Adventure (IOA) on May 28, 1999. Just as the Imagineers had hoped, IOA had it all. Three huge roller coasters. Their state-of-the-art “Spiderman” attraction. Three water-based rides (“Jurassic Park – The Ride,” “Dudley Do-Right’s Ripsaw Falls,” and “Popeye’s Bilge Rat Barges”). Everything a modern theme park needs to succeed.

Well … almost everything.

What was missing?

Crowds.

Was Universal Studios’ Islands of Adventure a Flop?

To this day, no one knows quite what went wrong with the launch of Universal Studios’ Islands of Adventure. Some blame the marketing of the new park and resort, which somehow lead the public to believe that IOA wasn’t a whole new theme park, but rather just a new land that had been added to Universal Studios Florida (USF). (This certainly was a popular explanation within the boardroom at Seagrams. They asked for — and received — the resignations of most of USF’s marketing staff.)

Whatever the reason, the crowds just did not come out for IOA during its first year of operation. Universal’s new theme park under-performed in a spectacular manner, drawing less than half the projected number of bodies Seagrams had said would visit its revamped resort in 1999. Worse still, the limited number of visitors IOA got seems to have all been bodies that the new park lured away from its older Florida theme park. Unconfirmed reports suggest that attendance at Universal Studios Florida may have fallen off by as much as 30% during IOA’s first few months of operation.

But worst of all — at least from the Imagineers’ point of view — is that IOA was having virtually no impact on WDW’s theme parks. As the months went by, it became obvious that — in spite of the $2 billion Seagrams had spent — their revamped resort was having little or no effect on Disney World attendance levels.

Without proof that IOA was impacting WDW’s attendance levels, WDI’s ambitious plans for adding a brand new E-Ticket attraction to each of the Disney Company’s Florida theme parks by October 2001 seemed doomed to failure. Sure enough, Walt Disney Imagineering president Paul Pressler called a meeting at WDW’s WDI headquarters earlier this year to announce a radical rethink of the Florida property’s expansion plans.

Did Walt Disney World Respond to Islands of Adventure?

At this meeting, Pressler said that — since IOA had obviously proven to be a non-threat to WDW attendance levels — there was no reason to go forward with the previously announced aggressive building program. In its place, Paul proposed a significantly spread out schedule as to which Florida Disney theme park got new attractions and when.

Pressler believed that it was now time to prioritize. WDW attraction construction money would be allocated first to whichever Disney theme park in Florida most needed a boost in attendance. That was obviously Epcot, which perpetually had problems drawing visitors back in for return visits. That’s why the Walt Disney Company opted to stage its 15 month-long Millennium celebration inside this Florida park.

Under the new schedule, the first new WDW E-ticket would be built inside on Epcot. “Mission: Space” would still rocket visitors off into the cosmos. Only now these visitors would have to wait ’til 2003 before they got the chance to board Disney’s shuttle simulator.

Next up would be the Disney-MGM Studios’ E-Ticket. However, construction on the “Villain Ride” wouldn’t even begin ’til 2003. Pressler’s plan was to have the “Villain Ride” up and running by May 2004 — just in time for the studio theme park’s 15th anniversary celebration.

After that, “Fire Mountain” would rise up over at the Magic Kingdom in 2006. This volcano-based Adventureland attraction would serve as the centerpiece of WDW’s 35th anniversary celebration.

Then in 2008, Disney’s Animal Kingdom would finally get its new E-Ticket. Just in time for that park’s 10th anniversary, “Beastly Kingdom” would throw open its doors. Visitors would then get to sample the thrills of “Dragon’s Tower” and wander the leafy green maze over at “Quest for the Unicorn.”

Obviously, Imagineer Joe Rohde and his DAK design team were tremendously disappointed with this last bit of news. But Rohde — ever the optimist — tried to stress the positive in this tough situation. “Okay, so it’s going to open 10 years late,” Joe said. “But at least ‘Beastly Kingdom’ will finally be part of Disney’s Animal Kingdom.”

At least, that was the plan … until Eisner got around to visiting Universal Studio’s Islands of Adventure in January 2000.

Eisner Visits Universal Studios’ Islands of Adventure

Eisner and a small entourage quietly toured the park that day, riding most of the major attractions as well as scoping out a lot of the shops and restaurants. After Michael got back to California, he told the Imagineers that he thought that — while IOA wasn’t quite up to Disney standard — the place still looked pretty good.

There was a pause. Then Michael added “But a few of those attractions looked awfully familiar.”

This is where one of the scummier secrets of the theme park industry gets revealed: theme parks regularly steal attraction ideas from one another. Just like in the computer world or the auto industry, industrial espionage is just one of the many ways that theme park companies like Disney, Universal, Six Flags, and the Cedar Fair Corporation try to stay ahead of the competition.

Of course, Disney didn’t help matters by laying off hundreds of Imagineers following the disastrous opening of Euro Disney. Many of these disgruntled former Imagineers walked out the door, carrying with them the plans for the proposed attractions they had been working on when the Mouse let them go.

“Dragon’s Tower” at Islands of Adventure – Disney Imagineer Layoffs Create “Lost Continent”

Among these folks were several Imagineers who had been working on the “Dragon’s Tower” attraction for DAK’s “Beastly Kingdom.” After a few months, these former WDI employees got hired by Universal to work on their proposed second theme park for Florida. They ended up being assigned to work on that park’s “Lost Continent” area.

“You guys got any ideas for attractions for this part of the park?,” their Universal bosses asked.

Indeed they did.

“Borrowed” Ideas for Disney Attractions

Now, before you get all indignant about the idea of Universal stealing ride ideas from Disney, please keep in mind that the Mouse has also been doing it for years. For example: how do you suppose the Skyway and Monorail ended up in Disneyland? Walt saw similar attractions while touring amusement parks in Europe in the 1950s. He decided to “borrow” the concepts of these rides from those European venues for installation at his Anaheim park.

And — while Tony Baxter is universally recognized as a modern master of Imagineering, having come up with the concepts for such classic Disney theme park attractions as “Big Thunder Mountain Railway” and “Splash Mountain” — employees of Knotts Berry Farm are all too willing to point out the similarities between those attractions and Knotts’ “Calico Mine Train” and “Log Ride.” Given that Baxter has admitted to spending a lot of his free time back in the 1960s when he was a Disneyland employee prowling around Knotts, is it possible that Tony could have — just like his hero, Walt — “borrowed” the concepts for these Knotts attractions to use as the basis for “Big Thunder” and “Splash Mountain?”

Anything’s possible, kids.

“Dragon’s Tower” becomes “Dueling Dragons”

Anywho, back to Islands of Adventure … is “Dueling Dragons” an obvious rip-off of “Beastly Kingdom”‘s proposed “Dragon’s Tower” ride? Perhaps. But how can you rip off something that hasn’t actually been built yet?

Some might argue that Universal — being the first theme park company to build a mega-coaster that featured a dragon storyline with a queue area that was themed around a decrepit castle — must now get credit for creating that attraction. Which means Universal effectively owns that ride idea. That would mean that — should Disney ever go forward with their “Dragon’s Tower” attraction idea — the Mouse would now appear to be copying ride ideas from Universal, rather than the other way around.

Never mind that Disney came up with the original idea for a dragon-based coaster. Never mind that Universal may have acquired the concept for their dragon coaster attraction under somewhat questionable circumstances. In the end, all that matters is: Who built the ride first? Since Universal was the first to build a dragon-based coaster, that ride concept now belongs to them.

“Beastly Kingdom” Loses Its Icon – Land Cancelled

And — since Eisner didn’t want it to appear as if Disney was stealing ride ideas from Universal — he asked the Imagineers to remove the “Dragon’s Tower” ride from all future plans for “Beastly Kingdom.” But — without the tumble-down burned-out castle (that would have served as “Dragon’s Tower”‘s show building) to serve as the centerpiece for this proposed addition to WDW’s fourth theme park — “Beastly Kingdom” was left without a “weenie,” a strong visual element that would lure people down into this side of the park. Without “Dragon’s Tower,” “Beastly Kingdom” now seemed kind of pointless.

Dinoland USA Expansion

As painful as it might be, Joe Rohde and his Imagineering team now had to face facts. “Beastly Kingdom” — as they had originally planned it — was dead. WDI would now have to abandon all the witty plans they’d come up with for this part of the park and dream up some new attractions for DAK’s east side.

Mind you, there was no time to mourn “Beastly Kingdom”‘s demise. Rohde and his team were too busy fighting with Disney management over their bargain basement expansion plans for DAK’s Dinoland USA. Assuming that — when Disney’s “Dinosaur” movie opens in theaters later this month — this side of the park will see a huge surge of new traffic, Eisner ordered that several lightly themed off-the-shelf carnival-style rides be added to Dinoland USA to increase capacity.

Rohde was said to be furious when he learned of this plan, particularly since WDI had already put together an elegant expansion plan for DAK’s dino area. He’s reportedly particularly enraged that the name that his Imagineering team came up with for a runaway-mine-car-through-an-abandoned-dinosaur-dig ride — the Excavator — for Dinoland USA’s “Phase II” will now be used for a smallish kiddie coaster Eisner is quickly tossing into the area.

Adding to Rohde’s aggravation: DAK’s ‘temporary’ area — Camp Minnie-Mickey — was becoming all the more permanent as each day went by. Exit polls showed that this area’s “Festival of the Lion King” show was the most popular attraction in all of Animal Kingdom. So popular that Disney had to add additional seats to DAK’s “Lion King” theater to increase the show’s capacity. And — with “Lion King III,” another direct-to-video sequel to the original 1994 film, currently in the works — it could now be years before the “Lion King” phenomenon finally fades … leaving all the land around that once-thought-to-be-temporary theater available again for development.

As you can see, Rohde and his Imagineers didn’t have time to moan over “Beastly Kingdom”‘s loss. They’re too busy fighting with Disney Company management, trying to keep Eisner and Co. from ruining the park with their bone-headed cost-cutting maneuvers.

Editor’s Note: This article is an adaptation of the original three-part series from Jim Hill Media, “Is DAK’s Beastly Kingdom DOA?” (December 2000). Pandora – The World of Avatar officially opened at Disney’s Animal Kingdom on May 27, 2017, in the area originally proposed for Beastly Kingdom.

Will There Ever Be a “Beastly Kingdom” at Walt Disney World?

But is “Beastly Kingdom” really dead? At least for the immediate future, it would seem so. Any ambitious plans the Mouse may have had for expansion of Disney’s Animal Kingdom are now completely on hold.

Why for? Because there’s so much other stuff at DAK that’s currently in urgent need of repair. For example: Conservation Station is thought to be a complete disaster. Visitors repeatedly name that area as their least favorite part of Disney’s Animal Kingdom. So the Imagineers are frantically searching for ways to fix up that facility.

And then there’s Kali River Rapids. Though only a year old, the centerpiece attraction for DAK’s Asia area is already falling apart. There are currently so few of that attraction’s original rafts in working condition that visitors often have to wait as much as an hour in line before there’s a raft available for them to board.

But all those Disney unicorn and dragon lovers out there shouldn’t completely lose heart. Long-time Disney theme park observers know it’s wise never to consider a really great concept for a theme park show or attraction completely dead. For the Imagineers have this awful tendency to recycle abandoned ideas.

Consider Disneyland’s long proposed Discovery Bay. Though Tony Baxter hatched the concept for this Jules Verne-meets-Gold Rush-era-San-Francisco Frontierland expansion back in 1977, it wasn’t until 1992 that elements of this proposed Disneyland addition finally turned up in a Disney theme park. Unfortunately for all those US-based Discovery Bay fans, the park that got the land (DiscoveryLand, to be exact) that was inspired by Tony’s concept art was Disneyland – Paris. But some of Discovery Bay did finally make it off the drawing board.

So who knows? Maybe in ten years or so, some Imagineer may come with a clever way to rework the “Dragon’s Tower” storyline. Perhaps that long rumored South American Disney theme park will have a Sleeping Beauty’s castle with a thrill ride — rather than a walking tour — as its main attraction? Maybe this thrill ride will feature a huge AA version of the Maleficent dragon, snarling and breathing fire at riders as they whiz through the attraction’s finale? Stranger things have happened, kids.

Here’s hoping that — some day, in some way — dragons and unicorns turn up in a Disney theme park.

After all, there’s always room for a little more magic in the Magic Kingdom.

Want more behind-the-scenes Disney stories? Dive deeper into the magic with The Disney Dish podcast, where Jim Hill and Len Testa explore Disney news and park history. Listen now at The Disney Dish on Apple Podcasts. For exclusive bonus episodes and even more insider content, check out Disney Unpacked on Patreon.

A long time ago in a galaxy that … Well, to be honest, wasn’t all that far away. This was down in Florida after all. But if you traveled to the WDW Resort, you could then experience “Star Wars Weekends.” Which ran seasonally at Disney’s Hollywood Studios Disney World from 1997 to 2015.

Mind you, what most folks don’t remember is the annual event that effectively plowed the road for “Star Wars Weekends.” Which was “Super Soap Weekend.” That seasonal offering — which allowed ABC soap fans to get up-close with their favorite performers from “All My Children,” “General Hospital,” “One Life to Live” and “Port Charles” — debuted at that same theme park the year previous (1996).

So how did this weekend-long celebration of daytime drama (which drew tens of thousands of people to Orlando every Fall for 15 years straight) come to be? 

Michael Eisner’s Daytime TV Origins and a Theme Park Vision

Super Soap Weekend was the brainchild of then-Disney CEO Michael Eisner. His career in media began with short stints at NBC and CBS, but it truly took off in 1964 when he joined ABC as the assistant to Leonard Goldberg, who was the network’s national programming director at the time.

Eisner quickly advanced through the ranks. By 1971, he had become Vice President of Daytime Programming at ABC. That meant he was on the scene when One Life to Live joined the lineup in July 1968 and when All My Children made its debut in January 1970. Even after being promoted to Senior Vice President of Prime Time Programming in 1976, Eisner stayed close to the daytime division and often recruited standout soap talent for ABC’s primetime shows.

Fast forward nearly two decades to July 31, 1995. The Walt Disney Company announced that it would acquire ABC/Cap Cities in a $19 billion deal. Although the acquisition wasn’t finalized until February 1996, Eisner was already thinking ahead. He wanted to use the stars of All My Children, One Life to Live, and General Hospital to draw people to Disney’s theme parks.

He had seen how individual soap stars were drawing huge mall crowds across America since the late 1970s. Now he wanted to bring dozens of them together for something much bigger.

Super Soap Weekend Takes Over Disney-MGM Studios

The very first Super Soap Weekend was announced in June 1996, just a few months after the ABC deal closed. The event was scheduled for October 19 and 20 at Disney-MGM Studios and was a massive success.

The weekend featured panel discussions, autograph sessions, and photo opportunities with the stars of ABC’s daytime dramas. Thousands of fans packed the park for the chance to meet their favorite actors. Due to the overwhelming response, the event became an annual tradition and was eventually moved to Veterans Day weekend each November to better accommodate attendees.

Longtime fans like Nancy Stadler, her mom Mary, and their close friend Angela Ragno returned year after year, making the event a personal tradition and building lifelong memories.

West Coast Events and the ABC Soap Opera Bistro

Disney even tried to recreate the event out west. Two Super Soap Weekends were held at Disneyland Resort, one in April 2002 and another in June 2003.

At Disney’s California Adventure, Eisner also introduced the ABC Soap Opera Bistro, a themed dining experience that opened in February 2001. Guests could dine inside recreated sets from shows like General Hospital and All My Children, including Kelly’s Diner and the Chandler Mansion. The Bistro closed in November 2002, but for fans, it offered a rare opportunity to step into the world of their favorite soaps.

SOAPnet, Port Charles, and the Expansion of Daytime TV at Disney

Eisner’s enthusiasm for soaps extended beyond the parks. In January 2000, he launched SOAPnet, a cable channel dedicated to prime time replays of ABC’s daytime dramas.

During his time at Disney, General Hospital also received a spin-off series titled Port Charles, which aired from June 1997 to October 2003. The show leaned into supernatural plotlines and was another example of Eisner’s commitment to evolving and expanding the soap genre.

The Final Curtain for Super Soap Weekend

In September 2005, Eisner stepped down after 21 years as head of The Walt Disney Company. Bob Iger, who had previously served as President of ABC and Chief Operating Officer of ABC/Cap Cities, took over as CEO. While Iger had deep ABC credentials, he didn’t share Eisner’s passion for daytime television.

In the fall of 2008, Disney hosted the final Super Soap Weekend at what was then still called Disney-MGM Studios. That same year, the park was rebranded as Disney’s Hollywood Studios, and Disney began shifting away from television-focused experiences.

Within the next five years, the rest of Eisner’s soap legacy faded. One Life to Live was canceled in January 2012. SOAPnet was rebranded as Disney Junior in February 2013. Later that year, All My Children ended its 41-year run on ABC.

Only General Hospital remains on the network today, the last standing soap from the golden age of ABC Daytime.

A New Chapter for Daytime TV and Super Soap Fans

The soap genre may have faded from its former glory, but it’s not gone. On February 24, 2025, CBS premiered a brand-new daytime drama called Beyond the Gates, marking the first new soap launch in years.

Meanwhile, All My Children alum Kelly Ripa has been actively working on a revival. In September 2024, she mentioned a holiday-themed movie set in Pine Valley that would bring back many original cast members. The project was in development for Lifetime, though its current status is unclear.

And what about Super Soap? Fans like Nancy and Angela still hope Disney will bring it back. Even if it only featured the cast of General Hospital, it would be a welcome return for longtime viewers who miss that one weekend a year where the magic of Disney collided with the drama of daytime TV.

If you want to hear firsthand what it was like to be part of Super Soap Weekend, be sure to listen to our I Want That Too podcast interview with actor Colin Egglesfield. He shares behind-the-scenes memories from his days as Josh Madden on All My Children and what it meant to be part of one of the most unique fan events in Disney park history.